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Wireframes:
Choose the Right Tool for the Job
Catharine Robertson
The Berndt Group
What I bring to the Lean conversation:

I work for a successful entrepreneur who
founded his startup in 1991.

“Successful” means
• Grew from 1 person to 30 people
• 20+ years of profitability, 0 layoffs
• Privately held
• 85% client retention
• High employee retention

                  Tools of the Lean Trade | Catharine Robertson
Full disclosure:

Not Lean, or even lean.
Not Agile, but occasionally agile(ish).

We do waterfall.

[Insert controversial statements here.]

                   Tools of the Lean Trade | Catharine Robertson
Our Project Process




   Tools of the Lean Trade | Catharine Robertson
Our Project Process




   Tools of the Lean Trade | Catharine Robertson
Our Project Process




luxury
of the
waterfall



            Tools of the Lean Trade | Catharine Robertson
My role:




           Tools of the Lean Trade | Catharine Robertson
Some of my tools:

•   User task flows
•   User personas
•   Sitemaps
•   Card sorting
•   Affinity diagrams
•   Mental models
•   Content inventories
•   Taxonomies
•   Wireframes

                     Tools of the Lean Trade | Catharine Robertson
Wireframes

Serve as:                                    Consumed by:
• Functional specification                   • Team peers
• Work order                                 • Manager
• Contractual agreement                      • Co-founder
• Process management                         • Visual designer
  document                                   • Developer
• Project artifact                           • QA tester
  !                                          • Client/customer!



                    Tools of the Lean Trade | Catharine Robertson
Wireframe is another name for blueprint.




    http://mffanrodders.wordpress.com/page/120/?archives-list



                                       Tools of the Lean Trade | Catharine Robertson
This is a wireframe.




"##$%&&'()*+,('(-.'/0-1&2'+*3(.#+*450+&6+7'(#+36(*+4*51(.8&!




                               Tools of the Lean Trade | Catharine Robertson
This is a wireframe.




http://wireframes.linowski.ca/tag/annotation/




                                                   Tools of the Lean Trade | Catharine Robertson
Caveat & Caution
A wireframe that can’t be or become a working
prototype will cost you time and/or money.
(Sometimes worth it, sometimes not.)

Money and time you save up front on
wireframing tools will be spent later on html/css
production, on credibility with clients/customers,
or on realignment with designers/developers.

                 Tools of the Lean Trade | Catharine Robertson
Wireframing & Prototyping Tools




                     Tools of the Lean Trade | Catharine Robertson
Pen & paper
Pros:
FREE!
Limited only by paper
size & imagination
Group collaboration
Instant disambiguation

Cons:
Paper size limitation
Not digital
Annotations limited
Prototypes are hard
No rich interaction


                         Tools of the Lean Trade | Catharine Robertson
Paper Prototyping

 For wireframes (specs)                                                                For prototypes (user testing)




http://www.interaction-design.org/encyclopedia/contextual_design.html                 http://courses.csail.mit.edu/6.831/wiki/index.php?title=Projects/Build-It-Yourself_Universe




                                                              Tools of the Lean Trade | Catharine Robertson
Paper
Prototyping
Pros:
CHEAP! Only the cost of
supplies
User testing
Group collaboration
Hi-fi ones look like the
real product

Cons:
Bad for big projects
PITA to prep
PITA to redraw digitally


                           Tools of the Lean Trade | Catharine Robertson
Until UX Pin,
that is.
Pros:
CHEAP! (from $37)
Pre-done kits save time
Paper prototype
recognition

Cons:
Proprietary kits = finite
App recognizes only UX
Pin paper prototypes
Bad for big projects




                            Tools of the Lean Trade | Catharine Robertson
Adobe
InDesign
Pros:
Sophisticated templating
Robust (history of print)
Excellent annotating
Layers
Navigation of app
Pixel-perfect
Good for big projects

Cons:
Expensive ($1000+)
High learning curve
No prototyping per se


                            Tools of the Lean Trade | Catharine Robertson
Adobe
Fireworks
Pros:
Hi-fi
Prototyped wireframes
Export to html or css
Clickable pdf prototypes
Templating system
Comes with templates
Adobe’s ConnectNow

Cons:
$300
Medium learning curve
Proprietary


                           Tools of the Lean Trade | Catharine Robertson
OmniGraffle
Pros:
CHEAP! ($100)
Easy to learn
Diagramming app
Many stencils available
Templating system
Outline view
Import/export; linking pdf

Cons:
No Windows
Not robust
Primitive templating


                             Tools of the Lean Trade | Catharine Robertson
Visio
Pros:
From $170
Easy to learn
Diagramming app
Many stencils available
Templating system
MS-connected

Cons:
No Mac
Not robust
Primitive templating


                          Tools of the Lean Trade | Catharine Robertson
iRise
Pros:
Most robust product
Simulations, not just
prototypes
No coding needed
Free, simplified version
for mobile only

Cons:
Made for enterprise
“Adoption center”              http://www.irise.com/irise_in_action/

Full version $6000++


                           Tools of the Lean Trade | Catharine Robertson
Axure
Pros:
Hi-fi or lo-fi (sketching)
Rich html prototypes, no
coding
Sophisticated templating
Sophisticated func spec
system w/MS Word
Client review online
Change history
Feedback tracking

Cons:
Expensive (from $589)

                             Tools of the Lean Trade | Catharine Robertson
Balsamiq
Pros:
CHEAP! (from $79)
Use demo for free
Desktop or plugins
Hand drawn look
Drag & drop = instant
Annotations

Cons:
No templating
Crude prototyping
Hand drawn look
Bad for big projects


                        Tools of the Lean Trade | Catharine Robertson
Others

•   HotGloo                                      •     Foundation – “coded wireframing”
•   Mockflow                                           for rapid prototyping responsive
•   Cacoo                                              design
•   WireframeSketcher                            •     Sinatra – Ruby “micro-framework”
                                                       for rapid prototyping
•   FlairBuilder                                 •     Pencil - open source browser add-
•   Mockingbird                                        on wireframing & prototyping tool
•   ProtoShare                                         (available for Firefox, other
•   JustInMind                                         versions coming soon)
•   iPlotz                                       •     Stencil kits:
•   Pidoco                                                 –   for Mac OS
                                                           –   Facebook apps
•   Gliffy                                                 –   OmniGraffle, Visio
•   JumpChart                                              –   PSD files
•   Creately                                               –   Flex, Eclipse
•   Lovely Charts                                          –   Yahoo design stencils for many apps
•   Templatr                                               –   EightShapes’ Unify for Adobe apps
                                                           –   Keynotopia for Keynote



                                                       !
                        Tools of the Lean Trade | Catharine Robertson
5 Questions to Choose the Right Tool

Who are you                                      How quickly do you need a
communicating with?                              prototype?
•   Clients/customers                            • At every step
•   Developers                                   • When wireframes are done
•   Team members
•   End users                                    What is the prototype for?
                                                 • Communicating functionality
What are you                                     • User testing
communicating?
• How it works
                                                 What is your budget?
• How to build it
• Process management
                                                       !

                        Tools of the Lean Trade | Catharine Robertson
For more info

• smashingmagazine.com                    • alistapart.com
• uxmatters.org                           • mashable.com
• boxesandarrows.com                      • uxbooth.com
                                                !




                 Tools of the Lean Trade | Catharine Robertson
Catharine Robertson
catharinerobertson@gmail.com
@cathro




http://www.irise.com/




                    Tools of the Lean Trade | Catharine Robertson

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Wireframes: Choose the Right Tool for the Job

  • 1. Wireframes: Choose the Right Tool for the Job Catharine Robertson The Berndt Group
  • 2. What I bring to the Lean conversation: I work for a successful entrepreneur who founded his startup in 1991. “Successful” means • Grew from 1 person to 30 people • 20+ years of profitability, 0 layoffs • Privately held • 85% client retention • High employee retention Tools of the Lean Trade | Catharine Robertson
  • 3. Full disclosure: Not Lean, or even lean. Not Agile, but occasionally agile(ish). We do waterfall. [Insert controversial statements here.] Tools of the Lean Trade | Catharine Robertson
  • 4. Our Project Process Tools of the Lean Trade | Catharine Robertson
  • 5. Our Project Process Tools of the Lean Trade | Catharine Robertson
  • 6. Our Project Process luxury of the waterfall Tools of the Lean Trade | Catharine Robertson
  • 7. My role: Tools of the Lean Trade | Catharine Robertson
  • 8. Some of my tools: • User task flows • User personas • Sitemaps • Card sorting • Affinity diagrams • Mental models • Content inventories • Taxonomies • Wireframes Tools of the Lean Trade | Catharine Robertson
  • 9. Wireframes Serve as: Consumed by: • Functional specification • Team peers • Work order • Manager • Contractual agreement • Co-founder • Process management • Visual designer document • Developer • Project artifact • QA tester ! • Client/customer! Tools of the Lean Trade | Catharine Robertson
  • 10. Wireframe is another name for blueprint. http://mffanrodders.wordpress.com/page/120/?archives-list Tools of the Lean Trade | Catharine Robertson
  • 11. This is a wireframe. "##$%&&'()*+,('(-.'/0-1&2'+*3(.#+*450+&6+7'(#+36(*+4*51(.8&! Tools of the Lean Trade | Catharine Robertson
  • 12. This is a wireframe. http://wireframes.linowski.ca/tag/annotation/ Tools of the Lean Trade | Catharine Robertson
  • 13. Caveat & Caution A wireframe that can’t be or become a working prototype will cost you time and/or money. (Sometimes worth it, sometimes not.) Money and time you save up front on wireframing tools will be spent later on html/css production, on credibility with clients/customers, or on realignment with designers/developers. Tools of the Lean Trade | Catharine Robertson
  • 14. Wireframing & Prototyping Tools Tools of the Lean Trade | Catharine Robertson
  • 15. Pen & paper Pros: FREE! Limited only by paper size & imagination Group collaboration Instant disambiguation Cons: Paper size limitation Not digital Annotations limited Prototypes are hard No rich interaction Tools of the Lean Trade | Catharine Robertson
  • 16. Paper Prototyping For wireframes (specs) For prototypes (user testing) http://www.interaction-design.org/encyclopedia/contextual_design.html http://courses.csail.mit.edu/6.831/wiki/index.php?title=Projects/Build-It-Yourself_Universe Tools of the Lean Trade | Catharine Robertson
  • 17. Paper Prototyping Pros: CHEAP! Only the cost of supplies User testing Group collaboration Hi-fi ones look like the real product Cons: Bad for big projects PITA to prep PITA to redraw digitally Tools of the Lean Trade | Catharine Robertson
  • 18. Until UX Pin, that is. Pros: CHEAP! (from $37) Pre-done kits save time Paper prototype recognition Cons: Proprietary kits = finite App recognizes only UX Pin paper prototypes Bad for big projects Tools of the Lean Trade | Catharine Robertson
  • 19. Adobe InDesign Pros: Sophisticated templating Robust (history of print) Excellent annotating Layers Navigation of app Pixel-perfect Good for big projects Cons: Expensive ($1000+) High learning curve No prototyping per se Tools of the Lean Trade | Catharine Robertson
  • 20. Adobe Fireworks Pros: Hi-fi Prototyped wireframes Export to html or css Clickable pdf prototypes Templating system Comes with templates Adobe’s ConnectNow Cons: $300 Medium learning curve Proprietary Tools of the Lean Trade | Catharine Robertson
  • 21. OmniGraffle Pros: CHEAP! ($100) Easy to learn Diagramming app Many stencils available Templating system Outline view Import/export; linking pdf Cons: No Windows Not robust Primitive templating Tools of the Lean Trade | Catharine Robertson
  • 22. Visio Pros: From $170 Easy to learn Diagramming app Many stencils available Templating system MS-connected Cons: No Mac Not robust Primitive templating Tools of the Lean Trade | Catharine Robertson
  • 23. iRise Pros: Most robust product Simulations, not just prototypes No coding needed Free, simplified version for mobile only Cons: Made for enterprise “Adoption center” http://www.irise.com/irise_in_action/ Full version $6000++ Tools of the Lean Trade | Catharine Robertson
  • 24. Axure Pros: Hi-fi or lo-fi (sketching) Rich html prototypes, no coding Sophisticated templating Sophisticated func spec system w/MS Word Client review online Change history Feedback tracking Cons: Expensive (from $589) Tools of the Lean Trade | Catharine Robertson
  • 25. Balsamiq Pros: CHEAP! (from $79) Use demo for free Desktop or plugins Hand drawn look Drag & drop = instant Annotations Cons: No templating Crude prototyping Hand drawn look Bad for big projects Tools of the Lean Trade | Catharine Robertson
  • 26. Others • HotGloo • Foundation – “coded wireframing” • Mockflow for rapid prototyping responsive • Cacoo design • WireframeSketcher • Sinatra – Ruby “micro-framework” for rapid prototyping • FlairBuilder • Pencil - open source browser add- • Mockingbird on wireframing & prototyping tool • ProtoShare (available for Firefox, other • JustInMind versions coming soon) • iPlotz • Stencil kits: • Pidoco – for Mac OS – Facebook apps • Gliffy – OmniGraffle, Visio • JumpChart – PSD files • Creately – Flex, Eclipse • Lovely Charts – Yahoo design stencils for many apps • Templatr – EightShapes’ Unify for Adobe apps – Keynotopia for Keynote ! Tools of the Lean Trade | Catharine Robertson
  • 27. 5 Questions to Choose the Right Tool Who are you How quickly do you need a communicating with? prototype? • Clients/customers • At every step • Developers • When wireframes are done • Team members • End users What is the prototype for? • Communicating functionality What are you • User testing communicating? • How it works What is your budget? • How to build it • Process management ! Tools of the Lean Trade | Catharine Robertson
  • 28. For more info • smashingmagazine.com • alistapart.com • uxmatters.org • mashable.com • boxesandarrows.com • uxbooth.com ! Tools of the Lean Trade | Catharine Robertson