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Survey Analysis: Grand Canyon Tours and Travel
Survey Grand Canyon Report Las Vegas Report
Age
55+ = 50% 18-24 = 25% 35-54...
GIT 340 Information Design and Usability
Fall 2015
Assignment #2 Grading Sheet
Student Name:
Turned in on time:
Assignment...
User Research and Personas
User Research and Personas
User Research and Personas
User Research and Personas
User Research and Personas
User Research and Personas
User Research and Personas
User Research and Personas
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User Research and Personas

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Research and persona creation for target audience of the Grand Canyon Tours and Travel Site

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User Research and Personas

  1. 1. Survey Analysis: Grand Canyon Tours and Travel Survey Grand Canyon Report Las Vegas Report Age 55+ = 50% 18-24 = 25% 35-54 = 25% 40.8 Average Age 46 - 65 40 Years Old Or Older/Average Age Was 45.2/(48%) Were College Graduates Gender Male = 75% Female = 25% Occupation Student = 25% Skilled Labor = 25% Retired = 50% (20%) Were Retired Education Some College/No Degree = 75% Bachelor’s Degree = 25% Attended Some College Employed (64%) Computer Skills Very Satisfied I Can Do Everything That I Want To Do Somewhat Satisfied I Can Do Most Things I Want To Do Somewhat Unsatisfied I Can't Do Many Things I Would Like To Do Freq. Of Internet Use/Place Daily Home/Home-Office = 100% Less Than Monthly/Work = 25% Weekly/On The Go = 25% Less Than Monthly/ School = 33.3% Most Often Use Internet For: News = 75% Email = 100% Buy Products/Services = 75% Play Music = 50% Knowledge Subject Of Website Haven't Read It Yet. Where To Go And How To Get There Key Reasons To Visit Website Price/Affordability Packaged Deals Travel Options Destination Choices Key Needs From Travel Website Pricing Easy Showcase Season Highlights All Costs Explained Income -25K = 50% 35-49K = 25% 50-75K = 25% Earning $40,000 Or More Devices Desktop =75% Smart Phone =25% Visit Website First Time Use Of Website Very Easy To Use Neither Easy Nor Difficult To Use Liked Best About Site Pictures Theme Frustrations About The Website* Layout Of Info Recommend To Friend Yes Information Source Family/Friends & Internet Internet Influenced Their Choice Of Accommodations, Identify Other Attractions Visited In The Region Las Vegas (12.7%) Led The List Of Communities In Which Visitors Spent The Night After The Grand Canyon Visit 66% Planned To Include Grand Canyon As One Stop On A Longer Trip Used The Internet To Plan Their Current Trip To Las Vegas Entered The Park At The South Rim Las Vegas (44.6%) And Nearby Hoover Dam (32.7%) Rated Among The Top Five 1
  2. 2. GIT 340 Information Design and Usability Fall 2015 Assignment #2 Grading Sheet Student Name: Turned in on time: Assignment Grade: User Research Minimum information about users included: (out of 10 points): Interviews/surveys conducted (out of 5 points): All documentation from interviews/surveys included (out of 3 points): Demonstrates more than minimum requirements (out of 2 point): Personas At least two personas created: (out of 8 points): Both personas consistent with user research (out of 8 points): Personas designed (out of 6 points): Photos included (out of 4 points): Demonstrates more than minimum requirements (out of 4 point): Comments: Catherine McClure Yes 50 10 5 3 2 8 8 6 4 4 Cathy, outstanding research on Grand Canyon and Las Vegas visitors! Excellent survey questions. You uncovered some strong information about user needs and about the demographics of this audience. Nicely designed personas. You did a good job of adding in the information your research uncovered into the narrative of the personas. Nice nicknames as well; it gives us a good picture of their mindset when visiting the site. Keep up the great work!

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