Selling on Amazon.com or considering getting started? This guide shows you how to create kick-a$$ listings that sell. In three steps, you'll have the tools you need to rank in Amazon search, create product listings that sell and cross-sell your products.

1. How to Kick Ass on Amazon

2. Step One: Rank in Search So people can find your products

4. Where do they go?  Title  Standard Product ID (UPC, EAN, GTIN)  Brand/Designer  Manufacturer/Manufacturer Part Number  SearchTerms (Up to 250 characters) Product Feed (XML) and Amazon Seller Desktop  Standard Product ID (UPC, EAN, GTIN)  Product Name/Title  Brand/Designer  Manufacturer/Manufacturer Part Number (mfr-part-number)  SearchTerms1 - SearchTerms5 Text File Template  Product Name  Brand/Designer/Manufacturer  Search Terms  Event Keywords Note: The contents of the product description and featured bullets are not indexed in search. Add a Product Elements Used as Keywords Inventory Management Feature

9. Step Two: Improve Product Details So people will buy your products

13. Step Three: Cross Selling So you can sell more products

15. Accessory Relationships, cont. Example: