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The Yoast SEO Plugin for WordPress

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The Yoast SEO Plugin for WordPress

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In this workshop I went through all the settings to help users make sure they have this powerful WordPress plugin configured correctly. It can be overwhelming and the slightest wrong configuration could easily affect your search results.

In this workshop I went through all the settings to help users make sure they have this powerful WordPress plugin configured correctly. It can be overwhelming and the slightest wrong configuration could easily affect your search results.

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The Yoast SEO Plugin for WordPress

  1. 1. Yoast SEO sponsored by
  2. 2. Bob Dunn aka BobWP blogger, educator, podcaster bobwp.com | @bobwp WARNING BobWP does not label himself as an SEO expert. I’m just a regular guy trying to figure out Google
  3. 3. SEOsearch engine optimization
  4. 4. SEO is dead
  5. 5. the power of SEO and your efforts
  6. 6. Two factors in SEO On-page factors This is for the ranking of your website, and includes technical and textual issues Off-page factors Relevant sites linking to you
  7. 7. 3 Stages of SEO
  8. 8. Crawlability quixapp.com
  9. 9. Findability This includes sitemaps, related posts, breadcrumbs
  10. 10. Content Optimization
  11. 11. installing
  12. 12. Settings: General
  13. 13. if you have your site already verified, leave these empty
  14. 14. Titles & Meta
  15. 15. enable force rewrites
  16. 16. Remember, these are the templates. Create titles and descriptions in the event you leave those pages empty, don’t leave you sitename empty. If you leave meta empty better to be empty than repeat of all meta desc.
  17. 17. Those variables are in place so that there's always a meta description. A text description is always preferred since that will always be more personal and to the point. Variables can only do so much; they're automated, so they make less sense most of the time.
  18. 18. Titles Google typically displays the first 50-60 characters of a title tag, or as many characters as will fit into a 512-pixel display. If you keep your titles under 55 characters, you can expect at least 95% of your titles to display properly
  19. 19. Meta Description Meta descriptions can be any length, but search engines generally truncate snippets longer than 160 characters. It is best to keep meta descriptions between 150 and 160 characters.
  20. 20. Post Types: The common post types are pages and posts. But additional post types will be added depending on different plugins that you add to your site
  21. 21. Taxonomies: This is a basic way to group things together. Examples of this is categories and tags.
  22. 22. Archives: The most common example of an archive page is your blog page. But in this case you are looking at specific Author and Date archives.
  23. 23. Social
  24. 24. make sure add open graph checked… will give FB and pinterest the info needed to share you content
  25. 25. XML Sitemaps
  26. 26. An XML sitemap is a document that helps Google and other major search engines better understand your website while crawling it.
  27. 27. lower the entries if you are having server memory issues
  28. 28. Advanced
  29. 29. Breadcrumbs typically appear horizontally across the top your WordPress page, often below title bars or headers. They provide links back to each previous page the user navigated through to get to the current page or uses hierarchical site structures. Breadcrumbs
  30. 30. These help seo robots discover other related content on your site
  31. 31. Permalinks Settings > Permalinks
  32. 32. - RSD third party - leave checked if you use remote publishing services - WLM if you don’t use Windows live writer you can check - Shortlinks… if you don’t use them, check that box
  33. 33. Gives you site attribution if scrapers are pulling your RSS on their blogs
  34. 34. Tools
  35. 35. Search Console
  36. 36. Giving the Google Juice to Your Posts and Pages the Yoast way
  37. 37. Posts and page should be no less than 300 words.
  38. 38. keywords
  39. 39. keywords and key phrases isn’t always just a single word
  40. 40. long tail keywords these are more specific and less common niche focus
  41. 41. Easier to rank More regular visitors and conversions
  42. 42. You want to repeat it enough, but not stuff them. Use synonyms
  43. 43. and if you are writing something that doesn’t fit your strategy, exactly you still want to rank to use terms which remotely relate to you terms
  44. 44. Doing keyword research takes some time and work
  45. 45. 1 What is your mission? What is your website about? What makes it special? What promise do you make?
  46. 46. 2 Making a list of keywords Think about your mission, your niche and your unique sellng points.
  47. 47. 3 Construct landing pages Create incredible landing pages for keywords you want to be found
  48. 48. tools Google Keyword Planner Find new and unique related keywords but don’t get overwhelmed with the number.
  49. 49. tools Yoast Suggest This tool from Yoast uses the Google Suggest functionality you know from searching in Google. This is a great way to find long tail keywords.
  50. 50. tools Google Trends Lets you compare traffic for a set of keywords. You will also see geographical difference and this is ideal if your keywords are seasonal, for instance, holidays.
  51. 51. tools Your Internal Search Engine What people are looking for on your site. You will be able to see keywords people used to find you and the results. Google Analytics by Yoast is a great way to make this easier to see.
  52. 52. As you type in, this gives you suggestions from google.
  53. 53. Use your focus keyword here and make sure it entices people to click through when they find this in their search results.
  54. 54. Cornerstone Articles Think of 4 pages that you would like someone to read that tells them about your company or site. The homepage should link to these.
  55. 55. Cornerstone Articles Minimum of 1-2 Maximum of 8-10
  56. 56. Cornerstone Articles They should be: Pages, not posts Update them regularly And they should be informative
  57. 57. Yoast SEO Premium Check out this plugin here. It’s my affiliate link so I make a few bucks :)
  58. 58. Support PREMIUM
  59. 59. and a redirect manager
  60. 60. See next slide for definitions
  61. 61. Redirect 301 - Moved Permanently Use the redirect 301 for pages you want to redirect forever. You can use this for old urls which are not there anymore. The old url is going to be removed from the index in search engines. Depends which one. If you want it to redirect to a different page: yes, this can definitely be done, if needed. Try to make the old page redirect to a new page that's as relevant to the old page as possible. Redirect 302 - Found The redirect 302 is useful when you would like to temporary redirect to another page. You are telling the search engine that the page still exists and should be indexed, but the visitor should be redirected to another page for now. Redirect 307 - Temporary redirect The redirect 307 is useful when you would like to redirect for a short time of period. The most important thing is that the specific page is coming online soon again. 410 Content Deleted This serve sa 410 error instead of a 404 to whomever tries to visit the page. Whether that's also a different page depends on your theme and install. A 410 can be important to let Google know that the page isn't just broken, but completely gone and that you know it's gone.
  62. 62. More Premium Plugin from Yoast
  63. 63. Local SEO Want to make sure your company website ranks high in Google in your local community? Want to be found by patients or customers in your neighborhood? And: want to improve the usability of your site by easily adding your location and opening hours to your website? Check out this plugin here. It’s my affiliate link so I make a few bucks :)
  64. 64. Video SEO for WordPress Recently, Google removed, without any warning, the video snippets in the search results show up in the video search results. This plugin still heavily enhances the experience of sharing posts with video in them on social networks like Facebook, Twitter and Pinterest; allows you to make videos responsive through enabling fitvids.js. It does, however, mean that the direct traffic impact from Google will be less for our users and that we should focus more on the social sharing aspect. Check out this plugin here. It’s my affiliate link so I make a few bucks :)
  65. 65. WooCommerce Yoast SEOCheck out this plugin here. It’s my affiliate link so I make a few bucks :) It will enhance the OpenGraph and Twitter Card enhancements you’re familiar with and love in our SEO plugin, allowing you to register Product cards on Twitter. It’ll exclude unnecessary things from the sitemap and makes sure the things that do need to get in the sitemap will be in there. It adds the option to use the breadcrumbs from the Yoast SEO plugin, which are far more configurable than the WooCommerce SEO breadcrumbs. It allows you to make sure the WooCommerce content block on the edit page is always above the SEO block of our Yoast SEO plugin. It’ll greatly improve the sharing experience for social media such as Pinterest.
  66. 66. News SEO Check out this plugin here. It’s my affiliate link so I make a few bucks :) The News SEO plugin for the WordPress SEO plugin helps you do all the things that allow you to optimize your site for Google News. It creates XML News Sitemaps, editors picks RSS feeds and allows for use of the standout tag and the meta news_keywords tag as well as helping you optimize some of the more advanced XML News sitemap options like stock tickers.
  67. 67. you will have to submit your site first to Google News
  68. 68. And if you are into analytics Google Analytics by Yoast Premium Google Analytics eCommerce Tracking
  69. 69. A few more tips and some final thoughts
  70. 70. Yes, fresh content and changes are good.
  71. 71. don’t go crazy with categories and tags use tags as least a couple of times 8-10 categories are a good number
  72. 72. Help google understand the structure of your site by linking to related pages
  73. 73. and creating your navigation wisely
  74. 74. Headings are important.
  75. 75. People will understand it better You will get lower bounce rates They will trust you more And chance are they will share it more Quality Content is Important well written and nicely structured make sure and check out the SEO Content book!
  76. 76. but it’s time to make sure your site is mobile friendly responsive design theme mobile plugin (jetpack, wptouch)
  77. 77. sponsored by bobwp.com

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