Your WordPress Blog as Your Hub: Content, Conversation and Connections
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Updated slide show from my workshop on Dec. 2, 2011. Is your blog or website the hub for your social media marketing? Find out why your blog should be your home base and how to use it to connect with and reinforce all your other marketing efforts.
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Your WordPress Blog as Your Hub: Content, Conversation and Connections
- 1. Your WordPress Blog as a Hub: Content, Conversations & Connections bob dunn - WordPress trainer & coach
- 3. Headway Theme 3.0: WordPress Just Got Easier, Again Thu, Dec 8 9:30 AM Bellevue, Washington $49 With no coding required, the Headway theme for WordPress is perfect for the do-it-yourself-er. And with the upcoming 3.0, things are getting even easier! This workshop will show you how to get the most value from this powerful theme. WordPress Hands-on: Learn How To Manage Your Blog or Website Fri, Dec 9 9:30 AM Bellevue, Washington $49 In this 3-hour workshop, Bob, in his laid-back, humor-infused style, takes the intimidation out of WordPress. You'll learn it hands-on, step-by-step, in easy- to-understand pieces (because Bob doesn't speak geek). Get your questions answered throughout the session.
- 5. digital real estate you are on their platform
- 6. digital real estate you are on their platform
- 7. digital real estate you are on their platform
- 8. what the heck was blogger doing here?
- 9. almost there
- 11. your hub - a self-hosted WordPress site
- 12. what is better about being self-hosted?
- 13. what is better about being self-hosted? you are not on someone else’s platform - you have more control over your content
- 14. what is better about being self-hosted? you are not on someone else’s platform - you have more control over your content more choices in themes
- 15. what is better about being self-hosted? you are not on someone else’s platform - you have more control over your content more choices in themes you can add widgets and plugins
- 16. what is better about being self-hosted? you are not on someone else’s platform - you have more control over your content more choices in themes you can add widgets and plugins you can use shopping carts
- 17. what is better about being self-hosted? you are not on someone else’s platform - you have more control over your content more choices in themes you can add widgets and plugins you can use shopping carts you can add extra SEO
- 18. what is better about being self-hosted? you are not on someone else’s platform - you have more control over your content more choices in themes you can add widgets and plugins you can use shopping carts you can add extra SEO you don’t have to deal with other businesses ads
- 19. what is better about being self-hosted? you are not on someone else’s platform - you have more control over your content more choices in themes you can add widgets and plugins you can use shopping carts you can add extra SEO you don’t have to deal with other businesses ads you can monetize your blog
- 20. Should I Have a Blog and Why??????
- 21. Should I Have a Blog and Why?????? Increase Traffic to Your Website
- 22. Should I Have a Blog and Why?????? Increase Traffic to Your Website Reach a Larger Audience
- 23. Should I Have a Blog and Why?????? Increase Traffic to Your Website Reach a Larger Audience A Great Way of Branding Yourself
- 24. Should I Have a Blog and Why?????? Increase Traffic to Your Website Reach a Larger Audience A Great Way of Branding Yourself Gives You Credibility
- 25. Should I Have a Blog and Why?????? Increase Traffic to Your Website Reach a Larger Audience A Great Way of Branding Yourself Gives You Credibility Helps You to Reach Out & Know Your Customers
- 26. content Most won’t read your whole post carefully • The average readers spends 96 seconds reading the average post. • 79% of readers scan, rather than read. • Only 16% will read the whole page.
- 27. Be generous with white space, sub headlines and bullets
- 28. photos can get you 50% more readers...
- 29. photos can get you 50% more readers...
- 30. understand the difference between writing for Google and writing for your readers
- 31. post at least once a week and be consistent
- 32. be useful
- 34. revive old posts
- 35. don’t stray to far from your niche
- 36. conversation
- 38. conversation The 90-9-1 rule: • 90% of your readers are lurkers (they read, but do not comment).
- 39. conversation The 90-9-1 rule: • 90% of your readers are lurkers (they read, but do not comment). • 9% contribute from time to time, but other priorities distract them.
- 40. conversation The 90-9-1 rule: • 90% of your readers are lurkers (they read, but do not comment). • 9% contribute from time to time, but other priorities distract them. • 1% participate frequently and account for most of the comments.
- 42. moderation
- 44. there was a time for this: 1970’s, listening to Pink Floyd, and small, funny colored pills
- 45. livefyre.com
- 46. livefyre.com
- 47. livefyre.com
- 53. the do’s and don’ts of getting more comments
- 55. don’t write crap
- 56. do ask a question ?
- 57. don’t trick your readers
- 58. do comment on other blogs
- 59. don’t beg
- 60. do use social media
- 66. don’t be a jerk
- 67. do share your opinion
- 69. connections
- 71. connect where you are active
- 72. connect where you are active numbers aren’t everything - think of how you want to build your connections
- 73. connect where you are active numbers aren’t everything - think of how you want to build your connections don’t take on the world
- 78. sharing Digg Digg Sociable for WP 30
- 79. RSS (Really Simple Syndication or Rich Site Summary)
- 83. RSS (Really Simple Syndication or Rich Site Summary) Make it easy to sign up for your RSS feed Create an email signup
- 84. RSS (Really Simple Syndication or Rich Site Summary) Make it easy to sign up for your RSS feed Create an email signup
- 88. automation
- 89. automation Add Link to Facebook
- 90. automation Add Link to Facebook WP to Twitter
- 91. CUSTOM SIDEBARS
- 96. now those 2 critical pages for connecting
- 97. ABOUT YOU
- 98. write an irresistible about page what you do and for whom your mission/blog’s purpose for being an interesting, relevant bio a sense of your personality
- 99. PHOTOS
- 100. CONTACT
- 105. so in a nutshell connect, share and be social it’s not all one way, social is two-way don’t just broadcast, create conversation make your WordPress site the hub!
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