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28.02.09




         MENJADI LEBIH
           CREATIVE
       DENGAN BRANDING

            creative perspective
         ...
CREATIVE IN MAKING USE OF
       BRANDING




     cost: US$15M revenue: US$176M
BRAND CALLED
  WWTBAM


       20 LOCAL VERSION

       AIRED IN 100 COUNTRIES
PARADOX OF CHOICE
DIFFERENTIATE YOUR BRAND
DIFFERENTIATE YOUR BRAND
LUCU VS BODOH
WHITE IS DIRTY?




           THINK DIFFERENT
WHITE PACKAGING




          THINK DIFFERENT
THE WORLD THINNEST




            THINK DIFFERENT
APPLE STORE




        THINK DIFFERENT
SO, BRAND IS NOT JUST A LOGO
BRAND IS NOT A PRODUCT
ORGANIC
   BRANDING
 BIG BRAND
START SMALL




    START SINCE 1990
CHOOSE THE UNIQUE NAME
Pake yang mana?
    Kenapa?
BRAND IS
WHAT
PEOPLE SAY
IT IS
THIS IS ME
TIME IS CHANGING




 FEATURES                                         IDENTIFICATION
                  BENEFITS        EX...
TALK LESS DO MORE
LASTWORDS
   THE MOST IMPORTANT THING IS TO
DIFFERENTIATE YOUR BRAND FROM THE
OTHERS. BRAND IS NOT ONLY YOUR LOGO
AND YOUR...
“EVERY BUSINESS IS
        A
CREATIVE BUSINESS”



   THANK YOU
    yorissebastian.com
How To Become More Creative With Branding
How To Become More Creative With Branding
How To Become More Creative With Branding
How To Become More Creative With Branding
How To Become More Creative With Branding
How To Become More Creative With Branding
How To Become More Creative With Branding
How To Become More Creative With Branding
How To Become More Creative With Branding
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How To Become More Creative With Branding

Yoris Sebastian Presentation about Creativity with Branding

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How To Become More Creative With Branding

  1. 1. 28.02.09 MENJADI LEBIH CREATIVE DENGAN BRANDING creative perspective by yoris sebastian
  2. 2. CREATIVE IN MAKING USE OF BRANDING cost: US$15M revenue: US$176M
  3. 3. BRAND CALLED WWTBAM 20 LOCAL VERSION AIRED IN 100 COUNTRIES
  4. 4. PARADOX OF CHOICE
  5. 5. DIFFERENTIATE YOUR BRAND
  6. 6. DIFFERENTIATE YOUR BRAND
  7. 7. LUCU VS BODOH
  8. 8. WHITE IS DIRTY? THINK DIFFERENT
  9. 9. WHITE PACKAGING THINK DIFFERENT
  10. 10. THE WORLD THINNEST THINK DIFFERENT
  11. 11. APPLE STORE THINK DIFFERENT
  12. 12. SO, BRAND IS NOT JUST A LOGO
  13. 13. BRAND IS NOT A PRODUCT
  14. 14. ORGANIC BRANDING BIG BRAND START SMALL START SINCE 1990
  15. 15. CHOOSE THE UNIQUE NAME
  16. 16. Pake yang mana? Kenapa?
  17. 17. BRAND IS WHAT PEOPLE SAY IT IS
  18. 18. THIS IS ME
  19. 19. TIME IS CHANGING FEATURES IDENTIFICATION BENEFITS EXPERIENCE “What it is” “What it does” “What you feel” “Who you are”
  20. 20. TALK LESS DO MORE
  21. 21. LASTWORDS THE MOST IMPORTANT THING IS TO DIFFERENTIATE YOUR BRAND FROM THE OTHERS. BRAND IS NOT ONLY YOUR LOGO AND YOUR BRAND IDENTITY. MAKE YOUR BRAND COMES TO LIFE. IS WHAT PEOPLE SAY NOT THE OTHER WAY AROUND.
  22. 22. “EVERY BUSINESS IS A CREATIVE BUSINESS” THANK YOU yorissebastian.com

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