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 Themenseiten
 z.B. berlin.de für
 Reisealbum




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                             Community
Album-Netzwerk



Privat                                    Öffentlich
„geheime“ URL des Albums
zum Weiterreichen an
Freunde/Verwandete


                            Generierung     Empfehlungen Bewertungen
                            Freundenetzwerk
                            „Buddylists“



  Zufriedenheistcheck/Abfrage von Kundenwünschen → Ideensammlung
Add-On Ideen Album (Bsp. Reise)
            Druck/Web I

              Zukaufbare Blättersets für weitere Informationen
              - Touristik, Kultur
              - Clubs, Restaurants, Cityguides
              - Geschichtliches (Albumblätter in extra
              „veralteter“ Optik)
              + eigene Kommentare/Anmerkungen

                       + Webextras
                       - Verlinkung auf Wiki-Artikel
                       - Verlinkung auf Clubs, Restaurants, etc.
                       - Bewertungen
                       - Videoupload


              Premium Album (Abo/Aufpreis?)
              - mehr Gestaltungsmöglichkeiten
              - mehr Schriften
              - mehr Hintergründe
              - exklusiver Webcontent
Add-On Ideen Album (Bsp. Reise)
            Druck/Web II

              „Panini“-Effekt
              - „Jäger-/Sammler“-Trieb wecken
              - Einzelne Sammelblätter bei Albumkauf verschenken




              z.B. umfangreicher Berlin Bilderpool




              - Verkauf von Zufalls-(10er)Bildpäckchen
              - Boni auf Set-Vervollständigungen
              z.B. Gratis Albumblätter oder Premiumcontent

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Borek album

  • 3. mein webAlbum Featuremöglichkeiten Kampagnenmöglichkeiten Sponsoren, Werbeträger Themenseiten z.B. berlin.de für Reisealbum Web2.0 Community
  • 4. Album-Netzwerk Privat Öffentlich „geheime“ URL des Albums zum Weiterreichen an Freunde/Verwandete Generierung Empfehlungen Bewertungen Freundenetzwerk „Buddylists“ Zufriedenheistcheck/Abfrage von Kundenwünschen → Ideensammlung
  • 5. Add-On Ideen Album (Bsp. Reise) Druck/Web I Zukaufbare Blättersets für weitere Informationen - Touristik, Kultur - Clubs, Restaurants, Cityguides - Geschichtliches (Albumblätter in extra „veralteter“ Optik) + eigene Kommentare/Anmerkungen + Webextras - Verlinkung auf Wiki-Artikel - Verlinkung auf Clubs, Restaurants, etc. - Bewertungen - Videoupload Premium Album (Abo/Aufpreis?) - mehr Gestaltungsmöglichkeiten - mehr Schriften - mehr Hintergründe - exklusiver Webcontent
  • 6. Add-On Ideen Album (Bsp. Reise) Druck/Web II „Panini“-Effekt - „Jäger-/Sammler“-Trieb wecken - Einzelne Sammelblätter bei Albumkauf verschenken z.B. umfangreicher Berlin Bilderpool - Verkauf von Zufalls-(10er)Bildpäckchen - Boni auf Set-Vervollständigungen z.B. Gratis Albumblätter oder Premiumcontent