The document outlines 6 things a company can focus on to grow their business in 2015. These include selling more to existing clients, attaining and retaining a world-class staff, having more fun and making more money, increasing efficiency, using the winter wisely, and continuously improving. Specific strategies are provided under each area, such as deepening relationships with top clients, defining an ideal employee profile, reviewing performance annually to identify areas to start or stop, and reading books to help with professional development. The overall message is that companies taking action on these 6 factors can succeed in the coming year.

1. Welcome
6 Ways Make 2015 Your
Best Year Ever

2. •2014 was a good year for most contractors

3. •2015 – What will it bring?

4. •2015 – What will it bring?
•There is no reason to believe 2015 won’t be great!
•Lots of Good Data out there and Optimism!
oConstruction Spending is up

5. •2015 – What will it bring?
•There is no reason to believe 2015 won’t be great!
•Lots of Good Data out there and Optimism!
oConstruction Spending is up
oMarriott is building 1800 hotels worldwide

6. •2015 – What will it bring?
•There is no reason to believe 2015 won’t be great!
•Lots of Good Data out there and Optimism!
oMajor equipment manufacturers like Gravely, Vermeer
and STIHL are all doing well

7. •2015 – What will it bring?
•Lots of Good Data out there and Optimism!
o Ariens

8. •2015 – What will it bring?
•Lots of Good Data out there and Optimism!
o Gas prices!

9. •2015 – What will it bring?
•Lots of Good Data out there and Optimism!
oGrunder Landscaping was up 15% and we will do it again!

10. So if you want to GROW, there are 6 things you need
to focus on.

11. •6 Things to focus on to GROW:
1. Sell more to your existing clients

12. •6 Things to focus on to GROW:
1. Sell more to your existing clients
2. Attain, Train, Retain, and Entertain a World Class Staff

13. •6 Things to focus on to GROW:
1. Sell more to your existing clients
2. Attain, Train, Retain, and Entertain a World Class Staff
3. Have more Fun and Make more money

14. •6 Things to focus on to GROW:
1. Sell more to your existing clients
2. Attain, Train, Retain, and Entertain a World Class Staff
3. Have more Fun and Make more money
4. Be More Efficient

15. •6 Things to focus on to GROW:
1. Sell more to your existing clients
2. Attain, Train, Retain, and Entertain a World Class Staff
3. Have more Fun and Make more money
4. Be More Efficient
5. Use the winter wisely

16. •6 Things to focus on to GROW:
1. Sell more to your existing clients
2. Attain, Train, Retain, and Entertain a World Class Staff
3. Have more Fun and Make more money
4. Be More Efficient
5. Use the winter wisely
6. DO something to get better

17. •Before we start with those 6 things, let’s begin
with the end in mind

18. •Before we start with those 6 things, let’s begin
with the end in mind
• 6 months from now, what would need to happen for
you to consider that time successful?

19. •Before we start with those 6 things, let’s begin
with the end in mind
• 6 months from now, what would need to happen for
you to consider that time successful?
• 12 months from now?

20. •Before we start with those 6 things, let’s begin
with the end in mind
• 6 months from now, what would need to happen for
you to consider that time successful?
• 12 months from now?
• Write that down in detail!

21. •Revolves around Vision → Mission → Core Values

22. •Revolves around Vision → Mission → Core Values
•Your T.E.A.M must be clear on what you are trying to
do!

23. •Revolves around Vision → Mission → Core Values
•Have to get what you are trying to do
•Crystal clear – Strategy!

24. •Revolves around Vision → Mission → Core Values
•Have to get what you are trying to do
•Crystal clear – Strategy!
•Then we put Structure in place

25. •Structure always follows Strategy

26. •Structure always follows Strategy
•Structure is how we will do what we want to do

27. •Structure always follows Strategy
•Structure is how we will do what we want to do
6 things you need to focus on to make 2015 your best
year ever…

28. 1. Sell more to your existing clients

29. 1. Sell more to your existing clients
o Deeper wells

30. 1. Sell more to your existing clients
o Deeper wells
o Be everything to a select few

31. 1. Sell more to your existing clients

32. • Say no, not yes, to more things

33. 2. Attain, Train, Retain, and Entertain
o What type of team member are you looking for?

34. 2. Attain, Train, Retain, and Entertain
o What type of team member are you looking for?
• Profile them

35. 2. Attain, Train, Retain, and Entertain
o What type of team member are you looking for?
• Profile them
• Look at your successful hires

36. 2. Attain, Train, Retain, and Entertain
o What type of team member are you looking for?
• Profile them
• Look at your successful hires
• What do they have in common?

37. 2. Attain, Train, Retain, and Entertain
o What type of team member are you looking for?
• Profile them
• Look at your successful hires
• What do they have in common?
This should all be written out!

38. •Attain
o Where do you find them?

39. •Attain
o Where do you find them?
o How do you find them? – screen them

40. •Attain
oHow do you find them? – screen them
oIt’s not easy to work at Grunder Landscaping – we even
inventory your truck!

41. •Attain – Have a plan!

42. •Attain
oWhere do you find them?
oHow do you find them? – screen them
oWho finds them? – everyone

43. •Attain
oWhere do you find them?
oHow do you find them? – screen them
oWho finds them? – everyone
oYour current team is the best source for new team
members

44. •Train
oOur training circle (idea stolen from HighGrove Partners)

45. •Train
oThis is the MOST important part to an excellent team

46. •Train
oThis is the MOST important part to an excellent team
→ ENGAGE ←

47. •Train
oThis is the MOST important part to an excellent team
→ ENGAGE ←
oWhat does training look like at your company?

48. •Train
oThis is the MOST important part to an excellent team
→ ENGAGE ←
oWhat does training look like at your company?
oWhat does your team do well?

49. •Train
oThis is the MOST important part to an excellent team
→ ENGAGE ←
oWhat does training look like at your company?
oWhat does your team do well?
oWhat needs to improve?

50. •Retain
oThis part plays a big part in attaining new people

51. •Retain
oThis part plays a big part in attaining new people
•In your quest to find new people, don’t forget the good ones you
currently have on your team

52. •Retain
oThis part plays a big part in attaining new people
•When your team feels “engaged,” they want to stay!

53. •Entertain

54. •Entertain
oAll events are great – 3 things
1. Ask your team what they want & do that
2. Surprise them once in a while
3. Don’t spend big bucks

55. •Entertain
o Bottom line – Have a plan
• Tell your team you appreciate them
• How many specific words of praise have you shared in the last
month?
• Thank you notes?
• 3rd
party compliments?

56. 3. Have More Fun and Make More Money

57. 3. Have More Fun and Make More Money
• Examples to learn from
• Southwest Airlines

58. 3. Have More Fun and Make More Money
• Examples to learn from
• Southwest Airlines
• Ed Debevic’s

59. 3. Have More Fun and Make More Money
• Examples to learn from
• Southwest Airlines
• Ed Debevic’s
• Praise in Public

60. 4. Be more efficient

61. 4. Be more efficient
• TEAM – Together Everyone Achieves More

62. 4. Be more efficient
• Where are we wasteful?

63. 4. Be more efficient
• Where are we wasteful?
• How can we fix this?

67. 5. Use the Winter Wisely

68. 5. Use the Winter Wisely
• Review the good and bad
oStart doing
oStop doing
oKeep doing

69. 5. Use the Winter Wisely
• Review the good and bad
• Sit down with your team – talk to them!
oHave a dialog

70. 5. Use the Winter Wisely
• Review the good and bad
• Sit down with your team – talk to them!
• Read some books

71. 5. Use the Winter Wisely
• Read some books

72. 5. Use the Winter Wisely
• Read some books
• Get Ready…
oYour year is made in the winter!

73. 6. DO something to get better
• My 76 year-old Aunt Barbie

74. www.martygrunder.com

75. •Tour Coastal Greenery
Jeffrey Johns, CEO

76. •The King and Prince Beach and Golf
Resort

77. •Mark Sanborn

78. •Introducing – Our Sponsors

79. •Companies that focus on these 6 things can and will
win in 2015!
•What would I do if I were you?
1. Define what a win looks like
2. Get some help on the 6 Things
3. Come to GROW! on St. Simons Island!