1. Seminar on
“A BIRD VIEW ON MICROMAX INFORMATICS LTD”
Date of Presentation
23-03-2016
Presented By
Mr. Pruthvi. C. Bhat
MBA, I Year
Under the Guidance of
DR.G.M.SUDHARSHAN
PG Department of Management Studies & Research Centre
PESITM
Shivamogga – 577204

3.  Micromax is an Indian consumer electronics company . It is a
private limited company.
 10th largest mobile handset manufacturer in the World.
 Micromax started it’s journey as a software company since 2000,
located in Gurgaon, Haryana, India.
 In 2008, it entered mobile handset business.
 It has become The largest Indian domestic mobile handsets
company in 2010.

4.  Founders :
Mr.Rahul Sharma
Mr.Vikas Jain
Mr.Sumeet Arora
Mr.Rajesh Agarwal
 CEO : Vineet Taneja
 Chairman : Sanjay Kapoor
 Revenue : 140 billion
 Net income : 7 billion
 Products : mobile phones, tablet, computers, 3G data cards, LED tv,
etc

5.  Micromax has global business presence spread across Hong Kong,
Bangladesh, Nepal, Sri-Lanka, Maldives, UAE, Kingdom of Saudi
Arabia, Kuwait, Qatar, Oman, Afghanistan and Brazil
 On 24 January 2014, Micromax became the first Indian mobile
company to start sales in Russia
 Micromax was selling handsets through contract manufacturers in
China, Taiwan and other countries. Later 2014 onwards it started its
own units in Rudrapur & Uttarakhand
 By the end of this year they want to launch another two
manufacturing units in Rajasthan & Hyderabad.

6.  First Long Battery Life Phone with 30 days battery
back up – Micromax X1i extra
 First Universal Remote Control Phone- Micromax
X235
 First Dual SIM active Phone (GSM+CDMA) -
Micromax GC700
 First Superphone with Gesture Control – ‘superfone’
with gesture control
 First Women’s Line of Devices – Micromax Q55 Bling

7. Micromax has been focused in earlier stages in
rural areas with feature phones because when
we consider Indian market major population
lies on rural area which is an huge market by
itself. But know we can see change of strategy
by moving towards Smartphone's which have
great response over the entire Indian market.
As per records of 2013, Micromax
Smartphone’s is second best selling there after
Samsung, in India.

8. Brand Ambassadors

9.  Launching of new products in market
frequently.
 Innovative & Featured products.
 Low selling price of products.
 Effective promotion campaigns

10.  Low brand Image
 Lack of quality in products
 Poor service after sales support
 Misunderstanding has an Chinese brand

11. Keys of success
Good technology
Low price
Advertisement
Innovation
Indian Manufacturer

12. Conclusion
Improve required in customer service centers
Adopt to new trend
Think about diversification &
Support “make in Indian”