요즘을 다들 스마트 시대라고 합니다. 그런데 스마트 시대가 무엇인지를 이야기하거나 제대로 정의하는 사람을 찾기는 쉽지 않습니다. 그럼에도 불구하고 우리는 시마트 시대에 살고 있는 것은 사실인 것 같습니다. 그래서 문득 융복합 시대인 스마트 시대의 혁신을 혁신의 고전인 3P-People, Product, Process 를 통해서 해석해 보면 어떻게 될까 궁금해졌습니다. 해석의 결과가 무엇이든 언젠가 스마트 시대는 종식되더라도, 혁신은 계속 진화할 것이기 때문입니다.

1. SMART EVOLUTION
김동준
이노캐털리스트

2. 대표
스마트시대,
혁신의

3. 진화

4. Smart Evolution
in the Age of Smart
?
Source : adapted from http://chelseavose.wordpress.com/2012/01/26/is-evolution-real/
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5. Smart Evolution
in the Age of Smart
Source : adapted from http://www.goldbachinteractive.com/aktuell/kurzbeitraege/next-step-of-evolution
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6. Smart Evolution?
Source : adapted from http://www.goldbachinteractive.com/aktuell/kurzbeitraege/next-step-of-evolution
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7. Smart Evolution?
• in the viewpoint of Technology, YES, Definitely
Source : adapted from http://funnytogo.com/pictures/evolution/timeline.htm
• in the viewpoint of Human, well, I am not sure
Source : http://www.weirdexistence.com/funny-evolution/
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8. Smart Evolution?!
• Things That Make Us Smart:
• Defending Human Attributes in the Age Of The Machine
Source : www.amazon.com http://www.kyobobook.co.kr
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9. Smart Evolution
• in the viewpoint of INNOVATION, Let’s think of it!
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10. Trend of S-curve evolution
Performance Performance
Parameter Parameter
S-curves of
io n
Systems
lut
Evolution vo
fE
do
T r en
도입기 성장기 성숙기 쇠퇴기
Time or Life span Time or Life span
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11. Types of Innovation
according to Life Cycle or S-Curve
Revolutionary (Leap) Innovation Evolutionary (Incremental) Innovation
도입기 성장기 성숙기 쇠퇴기
Innovation by Innovation by Innovation by Innovation by
Disruption Inspiration Extension Deconstruction
New Business New Category New Segment New Product
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12. 4 Categories of Innovation
• Deconstruction
(해체하다)
• Extension
(확장하다)
• Inspiration
(자극하다)
• Disruption
(파괴하다)
• 공통점은?
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13. 동전의 양면
Dynamic Unstable
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14. 2개의 동전
Dynamic Unstable Static Stable
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15. 2개의 동전을 한 손에?
Dynamic Unstable Static Stable
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16. 혁신의 진화
Dynamic Unstable Static Stable
Source : adapted from Business Model Generation
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17. 혁신의 진화
Unstable Static
Source : Business Model Generation
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18. 혁신의 진화
Uncertainty / Patterns / Insights Clarity / Focus
Research Concept Prototype Design
Source : http://www.leadershipnow.com/leadingblog/2006/06/problem_solving_with_a_design.html
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19. 혁신의 진화
Source : adapted from Business Model Generation
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20. 혁신의 진화
• 지식 생산 필터 (Knowledge funnel)
- 세상을 바꾼 혁신의 동일한 경로
 미스터리, Mystery

일하면서 식사 (빠른)
 경험 규칙, Heuristic

Drive-thru 레스토랑 (편리한)
 알고리즘, Algorithm

빠른, 편리한, 그리고 맛있는
 Heuristic : 스스로 발견하게 하는, 학습을 돕는, 관심을 높이는
Mystery Heuristic Algorithm
time
Source : adapted from Design of the Business
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21. 혁신의 진화
3P
People Product Process
Mystery Heuristic Algorithm
time
Source : adapted from Design of the Business
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22. 혁신의 진화
People Product Process
S + V + O + ad.
Right People do Right things Right
Who to Make? What to Make How to Make
Creativity Effectiveness Efficiency
Next세대 RD 3~4세대 RD 1~2세대 RD
Emotion Logic Rule System
- Motivation - Process
- Teamwork - Control
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23. 혁신의 진화
Product Process
+ O + ad.
Right things Right
What to Make How to Make
Effectiveness Efficiency
3~4세대 RD 1~2세대 RD
Rule System
- Process
- Control
Source : adapted from http://www.ribbonfarm.com/2007/08/20/open-innovation-or-is-business-war/
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24. 혁신의 진화
People Product Process
S + V + O + ad.
Right People do Right things Right
Who to Make? What to Make How to Make
Creativity Effectiveness Efficiency
Next세대 RD 3~4세대 RD 1~2세대 RD
Emotion Logic Rule System
- Motivation - Process
- Teamwork - Control
Source : adapted from http://www.ribbonfarm.com/2007/08/20/open-innovation-or-is-business-war/
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25. 혁신의 진화
Source : adapted from http://www.ribbonfarm.com/2007/08/20/open-innovation-or-is-business-war/
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26. 혁신의 진화
People Product Process
S + V + O + ad.
Right People do Right things Right
Who to Make? What to Make How to Make
Creativity Effectiveness Efficiency
Next세대 RD 3~4세대 RD 1~2세대 RD
Emotion Logic Rule System
- Motivation - Process
- Teamwork - Control
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27. 혁신의 진화
People Product Process
Creativity Control
Front End New Product Development Implementation
Innovation Management 2.0 Innovation Management 1.0
Who to Make? What to Make How to Make
Creativity Effectiveness Efficiency
Next세대 RD 3~4세대 RD 1~2세대 RD
Emotion Logic Rule System
- Motivation - Process
- Teamwork - Control
Source : adapted from http://blog.cognistreamer.com/?tag=stagegateprocess
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28. 혁신의 진화
People Product Process
Who to Make? What to Make How to Make
Creativity Effectiveness Efficiency
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29. 혁신의 진화
People Product Process
Who to Make? What to Make How to Make
Creativity Effectiveness Efficiency
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30. 혁신의 진화
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31. 혁신의 진화
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32. 혁신의 진화
Source : adapted from http://www.weare1.us/Bioresonance.html
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33. 혁신의 진화
Source : adapted from http://www.weare1.us/Bioresonance.html
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34. 혁신의 진화
Source : adapted from http://www.weare1.us/Bioresonance.html
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35. 혁신의 진화
Source : adapted from Business Model Generation
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36. 혁신의 진화
Source : adapted from Business Model Generation
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37. 혁신의 진화
• 지식 생산 필터 (Knowledge funnel)
- 세상을 바꾼 혁신의 동일한 경로
 미스터리, Mystery

일하면서 식사 (빠른)
 경험 규칙, Heuristic

Drive-thru 레스토랑 (편리한)
 알고리즘, Algorithm

빠른, 편리한, 그리고 맛있는
 Heuristic : 스스로 발견하게 하는, 학습을 돕는, 관심을 높이는
Mystery Heuristic Algorithm
?
time
Source : adapted from Design of the Business
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38. 혁신의 진화
Mystery Heuristic Algorithm
Mystery Heuristic Algorithm
!
time
Source : adapted from Design of the Business
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39. 혁신의 진화
time
Source : adapted from Business Model Generation
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40. 혁신의 진화
Unstable Static
Source : Business Model Generation
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41. Meaning of the Innovation Evolution in the Age of Smart
Source : http://wirelesslans.com.au/wifi/mcdonalds-free-wifi/free-wifi-preview.html
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42. 2개의 동전을 한 손에?
Work Life
Dynamic Unstable Static Stable
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43. Smart Evolution?
Work Life
Dynamic Unstable Static Stable
Source : adapted from Business Model Generation
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44. Smart Evolution?
Work Life
Dynamic Stable
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45. Thanks
Knowing is not enough; we must apply.
Willing is not enough; we must do.
- Johann Wolfgang von Goethe -
2012. 03. 06
deigned by 김동준 Ph.D
InnoCatalyst
caterpillar@innoCatalyst.com
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