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Reputation Management

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columbus imPRessions
columbus imPRessions

Strategy behind social media and reputation management to avoid an on-line social media communication crisis.

BusinessTechnology
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Columbus Social Media Network May 12, 2009 Reputation Management: Social Media & Public Relations Non-Profit Small Business
Building A Strong On-line Brand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Open to Change ,[object Object],[object Object]
Focus ,[object Object],[object Object]
Comprehend ,[object Object],Follow media, supporters, customers, other similar tweeters Friend media, supporters, customers other like groups, create page Connect with donors, board, volunteers, customers & peer groups Builds personal connection, RSS feeds, Twitterfeed, Comments Visual message, PSAs, commercials, embed on web site
Proactive ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Presence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Reactive ,[object Object],[object Object],[object Object],[object Object],[object Object]
Take Action ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Four “Gets” ,[object Object],[object Object],[object Object],[object Object],[object Object]
Brand Identity, Profiles, Reputation Managed Social Media = Greater PR and Awareness ,[object Object]
Michele Savoldi ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Reputation Management

  • 1. Columbus Social Media Network May 12, 2009 Reputation Management: Social Media & Public Relations Non-Profit Small Business
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