1. KLUV’s. KLUV’s 60’s & 70’
98.7 KLUV - 30 Years, Market Exclusive Format
CBS Radio
4131 N Central Expressway
Suite 1000
Dallas, TX 75204
214.525.7032
Chris Corson
April 28, 2015

2. KLUV’s. KLUV’s 60’s & 70’
WHY KLUV?
1) 30 years in Format
Benefit: Proven Results Getter, Heritage Station in DFW
2) Format Exclusive
Benefit: Loyal Audience that’s hard to reach elsewhere
3) Gender Balanced
Benefit: Reaches both sexes equally, one stop radio
Shopping.
4) Mass Reach
Over one million listeners per week
(Source: Scarborough 2015)
Benefit: More Reach = More Customers
5) Baby Boomer Demo’s (A35-64)
Benefit: The biggest and wealthiest consumer
segment in DFW, they can buy now.
6) Family-Friendly Ad Environment
Benefit: Your ads are in a great context
which adds credibility
7) Highly Interactive Format
Benefit: People actively tune to KLUV to actually LISTEN
and participate…Listeners stay thru the breaks and actively
listen
8) Award Winning Station, AM Show, Program Director (Radio
and Records, multiple years)
Benefit: You know you have a professionally run and respected
Station
9) One of the markets most highly respected radio morning
shows
with Jody Dean and Rebekah Black host
Benefit: This adds credibility to your message.
10) KLUV is DFW’s Christmas Station
Benefit: Guaranteed audience enhancer by up to 4x AQH and
double the Weekly Reach/Cume!
• Last Christmas KLUV’s weekly audience reached over 2 million
• Benefit: Huge Mass Market Reach at perfect buying time
• Over 42 stations shared with KLUV as they got their fill of Holiday Cheer
• Benefit: One station delivers whole holiday-inspired market

3. KLUV’s. KLUV’s 60’s & 70’
STATION PROFILE

4. KLUV’s. KLUV’s 60’s & 70’
STATION PROFILE
Weekly Cume Persons 18+
1,002,644 (20.1% of DFW)
Rent / Other
32.8%
Own
67.2%
Home Ownership
Education

5. KLUV’s. KLUV’s 60’s & 70’
STATION PROFILE – DIGITAL STATS
Online Stats
Monthly Page views: 124,035
Monthly Unique Visitors: 41,912
Monthly Streaming Sessions: 82,994
Email Database: 30,148

6. KLUV’s. KLUV’s 60’s & 70’
DIGITAL ASSETS
Pencil Pushdown
970x66 ad that expands to 970x414
Best used for short-term call-to-action campaigns (e.g. live events/concerts); campaigns that include a strong visual element.
Homepage Takeover
728x90,300x250,300x600 and Wallpaper
Best Used For Short-term, high visibility event-based campaigns (e.g. events/concerts, major retail/automotive car sale events).
Leader board
728x90 ad at the top of the page Best Used For ROS Banner ad campaigns, booked to meet CPM impression goals; can be used for
short or long term campaigns both for calls to action and branding.
ROS Banner Ads
ROS Banner Ads featuring your business (3 sizes: 728x90, 300x600, 300x250) can be used for short or long term campaigns both for
calls to action and branding.
Banner Link
Display auto dealer inventory in a banner ad with inventory updates automatically. Users can click through to dealer website or call
dealer for more info.
Streaming Network
:60, :30 or :15 commercials all heard while streaming our station online! Our ‘Listen Live’ button can give you access to KLUV-FM.
Local Directories
We deliver a one-stop-shop for local businesses to set up their footprint online via web, search and mobile to drive business and foot
traffic into the store.

7. KLUV’s. KLUV’s 60’s & 70’
JODY DEAN AND THE MORNING TEAM
M-F, 5a-9a
Jody Dean is an Emmy award-winning 35-year veteran of television and radio with a collection of some of the
most prestigious awards in the industry. A native of Fort Worth, Jody attended Paschal High School and Abilene
Christian University. He began his career in 1973 at WBAP-TV Channel 5 (NBC5). Dean arrived at Dallas’s
legendary KVIL Radio in 1981, where he stayed for 13 years before moving to NewsRadio 1080 KRLD in 1994.
Dean joined CBS-11 TV in 1995, where he hosted a daily talk show and anchored the noon and 4 o’clock news.
During the course of his career he has covered or reported the biggest stories of a generation, and has been
on the air in North Texas longer than any other active local broadcaster.
Rebekah Black, born and bred in the great state of Texas, is a graduate of the University of Texas at Austin with
a BS in Radio, Television, and Film. Rebekah has been working in radio for the last 6 years,
having started as an intern in Austin, moved to Los Angeles to become a Promotions Assistant and then moved
back to Dallas to be the Associate Producer for Jody Dean and The Morning Team.
Rebekah has been married a little over 3 years and is a proud parent to Major, Moose, Baby Cakes, and
KC…her 4 dogs!
David Rancken has been in broadcasting for more than 25 years, starting his career as the nightly news
anchorman for a small TV station in Houston. David went on to work drive times at radio stations KLTR and KODA
in Houston. He doubled up as a reporter/senior producer for KNWS-TV, Channel 51 and worked overnights on
the air at KODA. David made the move to DFW and joined the staff at KVIL radio for mornings in February, 2005.
He pulled double duty doing midday news at KRLD. He recently joined the morning show at KLUV.
David has won numerous broadcast awards from the Associated Press, the Texas Association of Broadcasters,
as well as the Dallas and Houston Press Clubs.

8. KLUV’s. KLUV’s 60’s & 70’
Jenny Q
M-F, 9a-2p
Jenny Q can (almost) see both her birthplace and high school from
the KLUV studios. An avid DFW radio listener while growing up, she
memorized pop charts and frequently phoned disc jockeys. “Much to
their annoyance I’m sure.” For two decades post-college – much of
that as 1/2 of a popular California morning radio team – Jenny
voiced numerous national and regional spots, and occasionally
showed her face in soap operas and commercials while living in Los
Angeles. Her parents, sister and best friends all live in Dallas. She
bleeds blue & silver, and loves playing the greatest hits ever …
middays on KLUV.

9. KLUV’s. KLUV’s 60’s & 70’
Blake Powers
M-F, 2p-7p
Blake recently marked his first year here with the CBS Radio family in
Dallas Forth Worth Texas. Blake comes to us from WestwoodOne DFW,
where he was the Hot Adult Contemporary format PM Drive
personality and Executive Producer. In between market successes for
Blake include Denver, Pittsburgh, Cincinnati, Kansas City and West
Palm Beach, but having close family and friends in the area, he is
happy to be back in the Dallas market.
Community outreach and "paying-it-forward" through well known
and respected charities, is part of Blake's DNA. Blake is also a voice-
over artist, working with many national and international brands
including Starbucks, Infinity and NAPA. In his free time, you'll probably
bump into him at a movie theater, museum, cultural event or
hanging on at a lake.

10. KLUV’s. KLUV’s 60’s & 70’
ON-AIR SPONSORSHIPS
Prizing Required
Sponsorship Description
Title Sponsor - Traffic
Stay informed on your commute with up-to-the-minute traffic information from the station you can trust, KLUV. As the
title traffic sponsor, your company will be highlighted on the radio and online every day.
Studio Sponsor
Just like Jody Dean and John Summers, your business will be part of the fabric of KLUV. You will be uniquely integrated
into KLUV’s content with an unmatched competitive advantage every hour, everyday.
Weather Sponsor
Your company will be the Title Weather Sponsor of KLUV! When it comes to weather, no one does it better than CBS -
11 and KLUV. Keeping North Texas informed on the most current weather conditions, and when inclement weather
hits, DFW can trust KLUV for timely, local weather reports.
Weekend Sponsorship
From 5pm on Friday to Midnight Sunday, KLUV will be playing the best of the 60s, 70s and 80s. Your business would be
the EXCLUSIVE Presenting Sponsor of KLUV's Weekend Sponsorship! In the days leading up to the weekend, you will
receive Sponsor ID mentions Wed - Fri, 5x per day promoting the weekend.
They Walk Among Us
A collection of absurd people and their crazy stories. The #1 feature in the Jody Dean Morning Show, this is the most
listened to segment on KLUV – associate your brand with the feature that starts everyone’s day with a laugh.
Beatles Wednesday
Every Wednesday, between 8am and Midnight, every hour (on the thirty) we'll play a tune from KLUV’s most
requested band - The Beatles!
The Beatle Years
Every Sunday, 98.7 KLUV presents an hour-long special dedicated to the Fab Four. KLUV’s “The Beatle Years” airs
Sunday mornings from 7am-8am.
Ticket Thursday
Provide up to 12 pair of tickets to your event and we’ll give them away on Thursday during prime day parts. You’ll get a
minimum 15 recorded promos (:15) with your message, and 10 recorded promos (:30) with a station message. In
addition you’ll receive mentions every time we solicit the listeners and again when we congratulate them.**
Rebekah's College of Hollywood Knowledge
Every weekday morning right after 7am and we’ll put a listener against our pop culture expert, Rebekah Black. We ask
5 questions of increasing difficulty, and if the listener beats Rebekah, they win $100 of her money plus the
daily prize (provided by you). Even if Rebekah wins, we still award the prize! **
Web Contest
KLUV will feature your product/concert/trip/prize at www.kluv.com and encourage our listeners to register online to
win. You’ll receive a minimum 15 recorded promos (exclusive) per week, plus an equal number of live DJ mentions
during the week.**
David's Dateline
:60 of local news and/or current events each hour during Jody Dean and The Morning Team, at the end of each hour.
Approx. 5:50a, 6:50a, 7:50a, 8:50a.
Commerical Free Music Hour Everyday from 1p-2p, 98.7 KLUV plays one hour of commercial free music for its listeners!
Drive @ 5 with Blake Powers
Every weekday afternoon starting at 5pm K-LUV plays your requests and lots of up-tempo music to make the drive
home much more bearable. Listeners can call 855-987-KLUV to make their requests.
70s @ 7
The ‘70s at 7’ is a full hour of nothing but 70s music, every weeknight from 7-8pm. It can be rock, pop or disco, as long
as it’s from the 70s!
** All prizes are subject to Programming approval.

11. KLUV’s. KLUV’s 60’s & 70’
STATION EVENTS
KLUV 30TH ANNIVERSARY PARTY
Date: TBD
Location: TBD
KLUV’s 30th Anniversary Party will
pay respects to the heritage that
the station has built over the years.
This celebration will focus on the
incredible music that is played day-
in and day-out on the station and
that centers to the listening
pleasures of those that love the
60’s, 70’s and 80’s. As well, this is
also a give-back party for the more
than one-million loyal listeners that
tune in weekly to hear the like of
Jody Dean, Jenny Q, John
Summers and Jim Zippo.
PAIRINGS FALL
Date: September
Location: Trinity Groves
Pairings is a celebration that
Dionysus would approve of.
Patrons enjoyed a regal
evening of sampling and
sipping at the foot of the
Margaret Hunt Hill Bridge.
Pouring of 90+ rated wines,
curated by Jim White of Savor
Dallas were enjoyed, along
with tasty treats from some of
the new and exciting
concepts at Trinity Groves. Our
2014 event is sure to be bigger
and better.
WHISKEY FEST
Date: November
Location: Fashion Industry
Gallery
Connoisseurs of top shelf
spirits will have the
opportunity to savor some of
the world’s best whiskey,
single malt scotch, cognac,
brandy and more at the 2nd
annual Whiskey Fest. Delicious
bites from some of Dallas’
best restaurants, great live
music and a Gatesby-esque
vibe round out an
outstanding evening of fun.

12. KLUV’s. KLUV’s 60’s & 70’
COVERAGE MAP

13. KLUV’s. KLUV’s 60’s & 70’
KLUV Promotions
Dallas Arboretum
https://www.facebook.com/photo.php?fbid=10152795334050144&set=a.10152795333905144.107374
1834.860830143&type=3&theater
Goodguys Car Show, Alliance
https://www.facebook.com/photo.php?fbid=10152641155495144&set=a.10152638240825144.107374182
9.860830143&type=3&theater
KLUV White Out Party
https://www.facebook.com/media/set/?set=a.10152807020435144.1073741836.860830143&type=3
Uptown Village at Cedar Hill
https://www.facebook.com/photo.php?fbid=10152621315780144&set=a.10152621314610144.1073741828.8
60830143&type=3&theater
Johnny Rockets Grand Opening
https://www.facebook.com/photo.php?fbid=10152044839765144&set=a.10152044839670144.8
85013.860830143&type=3&theater
Abuelo’s Grand Opening Hulen Mall
https://www.facebook.com/media/set/?set=a.10151332570060144.802826.860830143
&type=3

14. KLUV’s. KLUV’s 60’s & 70’
30 Years in Format, Market Exclusive Format

15. Rank Stations
October 2013
ARBITRON
12+ PPM
NOVEMBER 2013
ARIBITRON
12+ PPM
DECEMBER 2013
ARBITRON 12+
PPM
HOLIDAY 2013
ARBITRON
12+ PPM
PERCENTAGE OF
INCREASE OR
DECREASE
1 KLUV-FM 8,700 7,700 12,100 16,100 UP 85%
2 KHKS-FM 21,000 21,700 18,400 14,700 DOWN 30%
3 KDMX-FM 10,000 9,600 8,400 10,300 NO CHANGE
4 KLTY-FM 11,900 12,900 11,200 10,200 DOWN 15%
5 KPLX-FM 11,700 11,800 11,400 9,800 DOWN 16%
6 KKDA-FM 10,900 12,500 10,800 8,800 DOWN 19%
7 KZPS-FM 11,300 11,100 10,800 8,400 DOWN 26%
8 KDGE-FM 8,300 8,600 7,200 8,300 NO CHANGE
9 KEGL-FM 8,400 10,400 8,100 7,600 DOWN 10%
10 KRNB-FM 7,400 6,300 7,600 7,500 NO CHANGE
11 KSCS-FM 9,200 8,000 8,500 7,100 DOWN 23%
12 KTCK-AM 8,100 6,300 8,200 7,000 DOWN 14%
Each year Holiday Music Stations across the
country see huge increases with Adults, 25-54
in November and December.
Ever considered where those increases come
from?