1.
Content and toolkits covering critical thinking,
strategic planning, branding, communications,
human resources & organizational development.
academy.conceptdesign.io
Concept Design / ACADEMY /
Curated / Hosted / Directed by Ed Thompson

2.
Management Essentials Concept Design / Academy /
Copyright © Ed Thompson | Marketing Consultant / Founder | Concept Design: Strategic Market Planning
Management Essentials | Concept Design / Academy / https://academy.conceptdesign.io/posts/management-essentials
Producing consistent outcomes with your
teams is possible with proficiency in 4
categories:
Planning
Organizing
Directing
Controlling
This set of management concepts is developed
around your subject-matter expertise, and
accented with your additional abilities in creative
thinking, and formulation of ideas.
In practice, these areas are further complemented
by your Managerial Skills.
Along with this expertise, your aptitude in your
respective professional field such as sales,
marketing, design, communications, finance or
engineering contributes greatly to your success as
a manager.

3.
Category / Perspective Score Comments
Planning: Application of the core elements of Research / Analysis / Synthesis (The Art & Science of Strategy)
Arrangement and structure of teams 1 / 2 / 3 / 4 / 5
Allocation of resources and investments 1 / 2 / 3 / 4 / 5
Organizing: The ability and knowledge to manage complex projects (Process Workflows)
Scheduling of tasks and assignments 1 / 2 / 3 / 4 / 5
Creation of methods for collaboration 1 / 2 / 3 / 4 / 5
Controlling: Ensuring standards for success are maintained at all points of an initiative.
Evaluation of tasks and projects 1 / 2 / 3 / 4 / 5
Reporting on final status of deliverables 1 / 2 / 3 / 4 / 5
Directing: Acting as a focal point for accountability within your team and to stakeholders.
Delivery of feedback 1 / 2 / 3 / 4 / 5
Alignment of performance 1 / 2 / 3 / 4 / 5
Management Essentials
Copyright © Ed Thompson | Marketing Consultant / Founder | Concept Design: Strategic Market Planning
Score Your Team & Organization
Management Essentials | Concept Design / Academy / https://academy.conceptdesign.io/posts/management-essentials
Concept Design / ACADEMY /

4.
Category / Perspective Score Comments
Planning: Application of the core elements of Research / Analysis / Synthesis (The Art & Science of Strategy)
Arrangement and structure of teams 1 / 2 / 3 / 4 / 5
Allocation of resources and investments 1 / 2 / 3 / 4 / 5
Organizing: The ability and knowledge to manage complex projects (Process Workflows)
Scheduling of tasks and assignments 1 / 2 / 3 / 4 / 5
Creation of methods for collaboration 1 / 2 / 3 / 4 / 5
Controlling: Ensuring standards for success are maintained at all points of an initiative.
Evaluation of tasks and projects 1 / 2 / 3 / 4 / 5
Reporting on final status of deliverables 1 / 2 / 3 / 4 / 5
Directing: Acting as a focal point for accountability within your team and to stakeholders.
Delivery of feedback 1 / 2 / 3 / 4 / 5
Alignment of performance 1 / 2 / 3 / 4 / 5
Management Essentials
Copyright © Ed Thompson | Marketing Consultant / Founder | Concept Design: Strategic Market Planning
Score Your Team & Organization
Management Essentials | Concept Design / Academy / https://academy.conceptdesign.io/posts/management-essentials
Concept Design / ACADEMY /

5.
Custom programs to elevate the performance
of agency teams, marketing divisions and
business leaders.
Concept Design / COACHING /
Professional Development with Ed Thompson

6.
Coaching Sessions Overview Concept Design / COACHING /
Concept Design / COACHING / https://conceptdesign.io/coaching
Our coaching programs strengthen alignment
amongst staff for common skillsets covering
communication, presentation and solutions
development.
Creative Thinking
Create stronger team interaction for specific skill-sets through guided
exercises.
Brand Activation
Strengthen capabilities of marketing teams and their advertising and
promotional campaigns.
Strategic Planning
Increase the caliber of decision-making by teams to maximize
performance.
Organizational Excellence
Alignment / Development of a unified company culture centered on a
shared vision for the future.
Executive Leadership
Reinforce the strengths necessary to sustain your development as
a Results Driver.
The specific content for these paths are highly
customizable based on specific needs and
requirements.
All participants in coaching programs gain ongoing access to the Concept Design / ACADEMY /

7.
Join Our Community
Gain access to a powerful resource for knowledge to support your career goals and business objectives.
academy.conceptdesign.io
Copyright © Ed Thompson | Marketing Consultant / Founder | Concept Design: Strategic Market Planning
Concept Design / ACADEMY / https://academy.conceptdesign.io
Concept Design / ACADEMY /

8.
Join Our Community
All coaching programs participants gain a powerful resource for knowledge to support career goals and business objectives.
academy.conceptdesign.io
Copyright © Ed Thompson | Marketing Consultant / Founder | Concept Design: Strategic Market Planning
Concept Design / ACADEMY / https://academy.conceptdesign.io
Concept Design / ACADEMY /

9.
Ed Thompson, Curator / Host / Director
About Me
The Concept Design Academy is based on the numerous seminars and workshops I have delivered across decades at corporations throughout Greater APAC. These
programs have improved the efficiency of sales and marketing initiatives, along with aligning the performance of their management, employees and partners.
As a marketing consultant with advanced fluency in Japanese and 20+ years in the country, I continue to provide multinationals in the region with strategic advice
covering disciplines of public relations, market planning, business development, and influencer marketing.
Start Your Journey
You are about to gain access to a powerful resource for knowledge that will support your career goals and business objectives across a variety of disciplines.
Our content and toolkits cover critical thinking, strategic planning, branding, communications, human resources and organizational development.
The transformational frameworks you will encounter here are derived from extensive experience directing advertising campaigns, marketing promotions and digital
media initiatives across numerous industries. These include fast-moving consumer goods, fashion and lifestyle, beverages and liquor, music & entertainment, talent &
recruitment, and travel & tourism.
A Big Thanks
In addition, our international membership of business professionals continuously adds to our global body of knowledge to meet the demands we all face in a quickly
changing world.
Brand Experience
adidas, Nike, All Nippon Airways (ANA), United Airlines, Boots Cosmetics UK, Downy, Guerlain Paris, SK-II, Cadillac, Chevrolet, CitiBank, DrKW, Gillette, Schick, Crystal Head Vodka, IW
Harper, Johnnie Walker, Usquaebach Whisky, Saijo Sake, Imperial Tobacco, Mobil 1, Tiffany & Co., Hitachi, Microsoft, Ocean Park Hong Kong, Vogue Japan
Agency Experience
Hakuhodo • McCann-Erickson • Wieden & Kennedy • Beacon Communications • Ogilvy & Mather • Wunderman • NTT Advertising • Desgrippes Gobé (d/g*) • Bates Asia • J. Walter Thompson
• Weber Shandwick
Academic Instruction / Continuing Education
Temple University Japan / United International Business Schools (Tokyo Campus) / New York University (Tokyo Campus) / Nikkei Business School (⽇経ビジネススクール)
Copyright © Ed Thompson | Marketing Consultant / Founder | Concept Design: Strategic Market Planning
Concept Design / ACADEMY / https://academy.conceptdesign.io
Concept Design / ACADEMY /

10.
Marketing Strategy / Campaign Planning / Process Frameworks
Concept Design is a creative consultancy — covering branding, public relations, media management, and event
production — directed by Ed Thompson, Marketing Consultant / Founder. We deliver high-level execution from
planning to implementation on all communications and strategic business programs for global multinationals across
Japan & APAC.
Our ability to integrate design, marketing, technology and media communications elevates the reach and impact of
our client initiatives. We provide brand activation and channel engagement through these custom programs for
innovative brands seeking to fully maximize their promotional impact, lead generation and loyalty campaigns.
Staff training, team building, executive coaching and organizational development are also a part of our core
consulting focus, to assist businesses in improving their overall effectiveness.
www.conceptdesign.io
Powered By
SEMINARS / WORKSHOPS
CONTENT MARKETING
BRAND ACTIVATION PUBLIC RELATIONS

11.
Available for Mobile & Tablets
a
Copyright © Ed Thompson | Marketing Consultant / Founder | Concept Design: Strategic Market Planning
Concept Design / ACADEMY / https://academy.conceptdesign.io
Concept Design / ACADEMY /