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Facebook for Artists

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As presented for the Cultural Council of Greater Jacksonville

Publié dans : Médias sociaux, Marketing
  • Hey guys! Who wants to chat with me? More photos with me here 👉 http://www.bit.ly/katekoxx
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Facebook for Artists

  1. 1. FACEBOOK FOR ARTISTS CECI DADISMAN DIRECTOR OF COMMUNICATIONS // PALM BEACH OPERA
  2. 2. HELLO ABOUT ME PITTSBURGH NATIVE WEST VIRGINIA MOUNTAINEER RECOVERING OPERA SINGER DIGITAL MARKETING NERD TREKKIE MOM
  3. 3. WHY SHOULD I BE ON FACEBOOK?
  4. 4. CONNECT. EDUCATE. ENGAGE.
  5. 5. PROFILE vs. PAGE PERSONAL PROFESSIONAL
  6. 6. KEEP PERSONAL PRIVATE AND PROFESSIONAL PUBLIC
  7. 7. DO YOU KNOW WHAT IS VISIBLE IN A SEARCH WHEN YOUR PROFILE IS PRIVATE?
  8. 8. BEST PRACTICES FOR POSTS AND LINKS
  9. 9. RECOMMENDED TOOLS
  10. 10. CHECK THOSE PHOTOS! GOOGLE: FACEBOOK GRID TOOL
  11. 11. THE REAL DEAL ABOUT WHICH STATS YOU NEED TO WATCH
  12. 12. ADVERTISING AND WHY FRIENDS DON’T LET FRIENDS BOOST POSTS
  13. 13. IF YOU’RE GOING TO SPEND MONEY, SPEND IT RIGHT.
  14. 14. NEWSFEED AD/SPONSORED POST
  15. 15. NEWSFEED AD/SPONSORED POST
  16. 16. NEWSFEED AD/SPONSORED POST
  17. 17. HELPFUL TIPS NO MORE THAN 4 LINES OF TEXT ALWAYS UPLOAD PHOTO OR VIDEO ALWAYS USE SHORTENED URL
  18. 18. ARE YOU READY TO TAKE IT TO THE NEXT LEVEL?
  19. 19. UPLOAD EMAIL LISTS TO CREATE CUSTOM AUDIENCES
  20. 20. LOOKALIKE GROUPS TARGET PEOPLE WHO ARE SIMILAR TO YOUR CUSTOM AUDIENCE OR PEOPLE WHO LIKE YOUR PAGE
  21. 21. THANK YOU! CECI DADISMAN DIRECTOR OF COMMUNICATIONS // PALM BEACH OPERA 561.835.7550 {office} 412.523.8861 {mobile} @cecidadisman cdadisman@pbopera.org www.cecidadisman.com

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