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Mobile marketing

Presentation by Cengiz Hacioglu for Cefora's 'Learning Snacks' (23/10/2014)

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Mobile marketing

  1. 1. Mobile Marketing SBM - Mobile Marketing
  2. 2. www.wondermedia.be linkedin.com/in/CengizHacioglu twitter.com/CengizHacioglu [Djengiez] pinterest.com/CengizHacioglu cengiz@wondermedia.be Social Media Adviseur & Coach SBM - Mobile Marketing
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  4. 4. Mobile Payments SBM - Mobile Marketing
  5. 5. Classic versus New Media SBM - Mobile Marketing
  6. 6. Neverending Funnel SBM - Mobile Marketing
  7. 7. Mobile Marketing Strategy SBM - Mobile Marketing
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  10. 10. Digital Campaigns SBM - Mobile Marketing
  11. 11. Digital campaign to target men between 30 en 75 with 5 pictures. + without action button or or + without arrow or
  12. 12. After spending only 200€ on Facebook we know for a fact: without action button without arrow MEN 30 to 34 MEN 34 to 65 MEN 65+
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  15. 15. SMS Marketing 1. Valuable Opt Ins 2. 160 char  1 message = 1 offer = 1 call to action 3. Make the receiver feel special 4. Follow-up SMS 5. Provide a link to your website/social media SBM - Mobile Marketing
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  22. 22. Responsive websites SBM - Mobile Marketing
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  24. 24. E-mail Marketing 1. Valuable Opt Ins 2. Mobile-friendly format 3. Make the ‘from’ personal 4. Personalise 5. Ask questions SBM - Mobile Marketing
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  28. 28. Social Media Marketing 1. Choose your platforms wisely 2. Define your Social Media Strategy 3. Social Media = Engagement 4. Content = King 5. Start Social Selling SBM - Mobile Marketing
  29. 29. Monitoring tools Check if people are already talking about you on twitter, instagram, … You can check using the social media channels or monitoring software: www.socialmention.com www.hootsuite.com www.socialbro.com www.engagor.com
  30. 30. Choose your platforms wisely Welk SoMe-platform kiezen? SBM - Mobile Marketing
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  32. 32. Define your Social Media Strategy SBM - Mobile Marketing
  33. 33. Social Media = Engagement Social Media = Engagement SBM - Mobile Marketing
  34. 34. Content Calendar SBM - Mobile Marketing
  35. 35. Content = Time-Consuming SBM - Mobile Marketing
  36. 36. Social Selling Social Media = Engagement SBM - Mobile Marketing
  37. 37. Social Posts SBM - Mobile Marketing
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  42. 42. Location Based Marketing 1. Claim & manage your Foursquare/Swarm venue & Google place 2. Specials on Foursquare/Swarm 3. Gamification on Foursquare/Swarm 4. QR code marketing 5. Engage on twitter SBM - Mobile Marketing
  43. 43. http://business.foursquare.com/ SBM - Mobile Marketing
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