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Pioneering Partnerships with your Local SBDC

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An incredibly powerful and often underutilized resource within business incubation community is the Small Business Development Center (SBDC). Deploying an SBDC analyst with a strong technical education/background as an onsite business counselor in an incubator as well as the development of a jointly-operated student incubator presents a tremendous opportunity to amplify both programs.

This presentation offers insight on how to maximize the impact of both a business incubation program and a Small Business Development Center by establishing a robust partnership between the organizations that benefits of the business and entrepreneurial community.

Presented at the NACCE Conference, Tuesday, October 14, 2014, by Nancy Sanders and Greg Bullock

Publié dans : Formation

Pioneering Partnerships with your Local SBDC

  1. 1. PIONEERING PARTNERSHIPS WITH YOUR LOCAL SBDC Greg Bullock, Center for Entrepreneurial Innovation Nancy Sanders, Maricopa Community Colleges SBDC
  2. 2. #FACT: PARTNERING WITH YOUR LOCAL SMALL BUSINESS DEVELOPMENT CENTER (SBDC) CAN AMPLIFY THE LIMITED RESOURCES OF YOUR ENTREPRENURIAL PROGRAM(S) TO THE BENEFIT OF BOTH ORGANIZATIONS
  3. 3. The Center for Entrepreneurial Innovation is a business incubator located in Phoenix, Arizona. Our mission: Job Creation Our industries: • Bioscience / Medical Device • Emerging Technology / Software Development • Clean Energy / Sustainable Industries Our program: • Business Counseling • Mentors • Executive-in-Residence • Student Research Teams • Collaboration
  4. 4. The Maricopa Community Colleges SBDC provides advising, training, online courses and resources for businesses throughout the Valley. Our mission: Economic Impact Our industries: We work with businesses in every industry and at every stage of growth Our offerings: • One-on-one advising • Training workshops • Online resources
  5. 5. HOW IT ALL BEGAN… Historically, many incubators simply house SBDC offices, failing to capitalize on the specialized skill sets the SBDC can provide. Out of necessity, a more robust partnership emerged for CEI and the AZSBDC (statewide network). At the time of CEI’s launch: • Maricopa Community Colleges SBDC was located in Downtown Phoenix • CEI needed onsite counseling support and additional resources for its incubation program
  6. 6. HOW IT ALL BEGAN… GateWay Community College President Dr. Eugene Giovannini offered rent-free space to relocate the Maricopa Community Colleges SBDC on campus. • Maricopa Community Colleges SBDC gained access to high-tech entrepreneurs and the entire Maricopa County Community College District  No overhead cost / rent savings  Additional economic impact • CEI gained onsite business counseling and support for its student incubation program
  7. 7. OUR PARTNERSHIP
  8. 8. INITIAL SUPPORT Pre-incubation Process • Screening potential clients • Selection committee meetings Seminar Speakers • Helped secure speakers for first (6) months of Lunch & Learn workshops • Held SBDC programming at CEI facility (Profit Mastery, TechEDge, Brown Bag Workshops) Promotion of News/Events General Facility Management • Assistance managing events/seminars
  9. 9. ONSITE COUNSELOR Monthly / Quarterly Meetings • Core of CEI business incubation program • Strategic guidance enhances growth potential of clients SBDC Counselor Role: • Initial benchmark reviews upon acceptance • Monthly meetings to establish goals and review progress • Quarterly meetings to assess overall traction Pre-incubation / Selection Process • Thorough screening protocol (30-90 days) • Validates business model, coachability, job creation potential • Improves client retention and accountability SBDC Counselor Role: • Provides initial screening of potential clients • Reviews business plan and other business documents • Participates in monthly selection committee meetings Student Research Teams • Liaison between students and client company • Accountability and reporting for better results
  10. 10. TOM SWANN, BUSINESS ANALYST MARICOPA COMMUNITY COLLEGES SBDC Education: MBA University of New Mexico BS Mechanical Engineering University of Michigan Professional Experience: Founder & President, Optomec, Inc. Co-Founder & Business Manager, Bonanza Convention, Inc. Founder & President, EM Optomechanical, Inc. Co-Founder & Operations Manager, Bonanza Investments LLC Expertise: Business Formation Business Planning Small Business Innovation Research (SBIR) Grants Technology Commercialization & Licensing Government Contracting Technology Marketing & Sales Event Planning
  11. 11. CONTINUING GROWTH CEI has gained tremendous progress since launching in 2012. Currently: • 18 client companies • 85 jobs created • Average salary: $50,000 Tom Swann recorded overall economic impact in 2013 (SBDC and CEI clients): • Jobs created/retained: 43 • Capital formation: $6.8 million • Increased revenue: $1.8 million
  12. 12. Full-service human tissue bank that develops innovative allografts for transplant into human recipients CEI/SBDC Client: August 2013 Assistance: Reviewed investor pitch for “Venture Madness” Assisting with SBIR Grant application Economic Impact Reported: $30,000 cash prize from Venture Madness $1 Million revenue month reported recently Added 25 new jobs in 2013
  13. 13. FAHRENHEIT LABS STUDENT INCUBATOR Fahrenheit Labs is the first and only business incubation program available to students of the Maricopa Community Colleges. The core services we provide include: • Physical space • Business development • Entrepreneurial education and resources • Access to partner networks Launched Fall 2013
  14. 14. MARICOPA COMMUNITY COLLEGES SBDC / FAHRENHEIT LABS OPEN HOUSE AUGUST 27, 2013
  15. 15. DR. MARIA HARPER-MARINICK EXECUTIVE VICE CHANCELLOR & PROVOST MARICOPA COMMUNITY COLLEGES “ IT IS A VERY WELL ALIGNED MISSION. WE’RE HERE TO SERVE THE COMMUNITY AND FOSTER AND PROMOTE ECONOMIC DEVELOPMENT. ”
  16. 16. JEFF SAVILLE EXECUTIVE DIRECTOR CENTER FOR ENTREPRENEURIAL INNOVATION “ WE’RE HERE TO CREATE JOBS AND GOOD OPPORTUNITIES FOR THESE STUDENT ENTREPRENEURS, AND WE COULD NOT DO THAT WITHOUT THE SBDC. ”
  17. 17. PRINCESS CARTER FOUNDER, LIVING ANGELS FAHRENHEIT LABS STUDENT COMPANY “ THE SBDC COUNSELORS ARE REALLY HANDS-ON. IT IS SO AMAZING THAT WE HAVE THIS OPPORTUNITY TO ACTUALLY BE ON CAMPUS AND DEVELOP OUR BUSINESS PLAN IN A STUDENT INCUBATOR. ”
  18. 18. EARLY TRACTION Accepted first two companies in Spring 2014 • Living Angels: nonprofit that provides transitional housing for homeless and other disadvantaged individuals.  Dually-enrolled in Seed Spot, a socially-focused incubator • Banique Unique Shop: online shop that sells handcrafted banana artwork images in various mediums, including jewelry, stationary, posters, apparel, and more. Fall 2014: With assistance of new Maricopa SBDC leadership (Nancy), we will identify new ways to grow program
  19. 19. HOW WE MANAGE IT CEI manages the partnership with: Monthly / Quarterly Assessments • Tracking goals / benchmarks • Identifying obstacles • Job Creation CEI staff assists in operations, development, and recruitment efforts for student incubator Mentor Network • Assistance in vetting new mentors • Important part of traditional incubation program • Referral of clients to targeted mentors “Part of the Team” • Inclusion of counselor during all-staff meetings • Bio and photo on CEI website
  20. 20. HOW WE MANAGE IT Maricopa Community Colleges SBDC manages the partnership with: All incubator clients sign up with SBDC Economic Impact • Job creation • Investment • Revenue • New businesses created Accountability and Reporting • Annual and as-needed reporting of economic impact • “Wildly Important Goals” and All-Hands meetings
  21. 21. THE BIG QUESTION: WHY? Elevate both programs • Higher caliber / impact clients for SBDC • Broader range of Subject Matter Experts for incubator clients Amplify limited resources • Lean incubator staff • Programs would not exist without the partnership Layers of support for entrepreneurs • Variety of programming / curriculum • Support ALL stages of entrepreneurs / companies
  22. 22. THE BIGGER QUESTION: HOW? Learn the skills of SBDC counselors • May or may not be listed in their bios • Tom Swann: 3D printing pioneer, pilot, optics specialist Understand and respect each other’s mission, values and objectives • CEI: Job creation • Maricopa SBDC: Economic impact Get all parties involved early in the conversation
  23. 23. CONTACT US Nancy Sanders Director Maricopa Community Colleges SBDC 108 N. 40th Street, Phoenix, AZ 85034 Phone: 480.784.0596 Email: nancy.cruikshank@domail.maricopa.edu Web: maricopa-sbdc.com Greg Bullock Marketing Specialist Center for Entrepreneurial Innovation 275 N. GateWay Drive, Phoenix, AZ 85034 Phone: 602.286.8958 Email: bullock@ceigateway.com Web: ceigateway.com

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