1.
RECOVER – PROTECT – BUILD
CHR I S TOPH C . C EMP E R
Christoph C. Cemper

2.
About
Christoph C. Cemper
SEO
Founder of
LinkResearchTools
Creator of Link Detox
@linkdetox @cemper @lnkresearchtool

3.
ABOUT
• 20 SEO Tools in one suite
• Domain & Link Analysis
• Competitive Research
• Link Audits
• Penalty Recovery
• Website Relaunch Support
@linkdetox @cemper @lnkresearchtool

4.
ABOUT
• 4 SEO Tools
ONLY for Penalties
• Link Detox
• Link Detox Screener
• Competitive Link Detox
• Link Detox Boost
@linkdetox @cemper @lnkresearchtool

5.
RECOVER
PROTECT
BUILD
RANKINGS.
RESULTS.

6.
RANKINGS.
RESULTS.

7.
THIS

8.
Matt Cutts, Head of Google Webspam Team
Fighting SEO Spam since January 2000

9.
BUT: ARE HAPPENING
The question is WHEN…
And WHO gets hit.

10.
A 99% DROP IN TRAFFIC HURTS
@linkdetox @cemper @lnkresearchtool

11.
A 99% DROP IN TRAFFIC HURTS
@linkdetox @cemper @lnkresearchtool

12.
IF GOOGLE CALLS YOU „PURE
SPAM“
@linkdetox @cemper @lnkresearchtool

13.
EXPEDIA
@linkdetox @cemper @lnkresearchtool

14.
It‘s an automated Spam Fighter.

15.
@linkdetox @cemper @lnkresearchtool

16.
GOOGLE PENGUIN
Penguin hates
 Low quality links
 Over optimized anchor text
 Keyword stuffing
Penguin likes
 Natural links
 Contextual thematic links
This is unacceptable  Diversified anchor text

17.
A QUICK
introduction
@linkdetox @cemper @lnkresearchtool

18.
THOUSANDS OF VICTIMS…
 Penguin 1 on April 24, 2012 (impacting
around 3.1% of queries)
 Penguin 2 on May 26, 2012 (impacting
less than 0.1%)
 Penguin 3 on October 5, 2012 (impacting
around 0.3% of queries)
 Penguin 4 (AKA Penguin 2.0) on May 22,
2013 (impacting 2.3% of queries)
 Penguin 5 (AKA Penguin 2.1) on October
4, 2013 (impacting around 1% of queries)
 Penguin 6 (AKA Penguin 3.0) on October
17 (impacting around 1% of queries)
@linkdetox @cemper @lnkresearchtool

19.
Disappointment that it’s too soft
BUT: still rolling out
Effects in US, UK, TR, FR, DE
Penguin Ripple Effect
Joy about recoveries
@linkdetox @cemper @lnkresearchtool

20.
Success Stories of Link Detox users after Penguin 3.0

21.
@linkdetox @cemper @lnkresearchtool

22.
@linkdetox @cemper @lnkresearchtool

23.
RECOVERY JOY – 300%
INCREASE
http://www.linkresearchtools.com/case-studies/google-penguin-3-0-recovery/
@linkdetox @cemper @lnkresearchtool

24.
Rick Lomas:
www.foldingbikeguide.co.uk
@linkdetox @cemper @lnkresearchtool

25.
Marc Enzor:
www.geeks2you.net
@linkdetox @cemper @lnkresearchtool

26.
www.elikarealestate.com/
@linkdetox @cemper @lnkresearchtool

27.
Darryl Coombes
http://www.webseo.co.za/
@linkdetox @cemper @lnkresearchtool

28.
Darryl Marc Kenigsberg
Coombes
http://bitcoinchaser.www.webseo.com/
co.za/
@linkdetox @cemper @lnkresearchtool

29.
…
@linkdetox @cemper @lnkresearchtool

30.
Penguin 3.0 NOT FINISHED
YET
@linkdetox @cemper @lnkresearchtool

31.
Google does not do
what google says
- Nofollow links
- 302 redirects
Don‘t pass PR
But are part of
link profiles.
And objected by Google.
@linkdetox @cemper @lnkresearchtool

32.
RANKINGS.
RESULTS.

33.
IMPLEMENT
ONGOING Link Audit, Outreach, Disavow and Boost
WEEKLY!

34.
protect
Continuous monitoring
Link Alerts
@linkdetox @cemper @lnkresearchtool

35.
AUDIT outreach, disavow
BOOST
@linkdetox @cemper @lnkresearchtool

36.
AUDIT OUTREACH,
DISAVOW BOOST

37.
AUDIT OUTREACH,
DISAVOW BOOST
@linkdetox @cemper @lnkresearchtool

38.
AUDIT OUTREACH,
DISAVOW BOOST

39.
AUDIT OUTREACH,
DISAVOW BOOST
@linkdetox @cemper @lnkresearchtool

40.
AUDIT OUTREACH,
DISAVOW BOOST
@linkdetox @cemper @lnkresearchtool

41.
RANKINGS.
RESULTS.

42.
How PEnguin
PROBLEMS look like
@linkdetox @cemper @lnkresearchtool

43.
oR So
@linkdetox @cemper @lnkresearchtool

44.
THIS MEANS...
…it is NOT
about
a single Risky Link
@linkdetox @cemper @lnkresearchtool

45.
past: price per LINK!
Price per Link Price per Link Price
per Link Price per Link Price per
Link Price per Link Price per Link
per Link 11 Cent… COME ON!
@linkdetox @cemper @lnkresearchtool

46.
now: risk per LINK!
 How
 Might
 Your
 Links
 Harm
 YOU?
@linkdetox @cemper @lnkresearchtool

47.
 Not indexed domains
 Dangerous domains (Malware, Malicious or Virus)
Weak domains
 Link networks
 Article Directory Links
 Spammy forums
 Location problems
@linkdetox @cemper @lnkresearchtool

48.
Bad
 Buy Links
@linkdetox @cemper @lnkresearchtool

49.
Bad
 Free Directories
@linkdetox @cemper @lnkresearchtool

50.
Bad
 Forum/Blog Spamming
@linkdetox @cemper @lnkresearchtool

51.
Bad
 Link Swaps
 1:1
 Triangle
 Link Wheels
@linkdetox @cemper @lnkresearchtool

52.
Bad
 Automated Guest Blogging
 „Guest Blogs“ that are paid links
 STILL GOOD:
Original Content
+
Authority Sites
@linkdetox @cemper @lnkresearchtool

53.
Bad
 Money Keyword Link Growth with
 Widgets
 Themes
 Infographics
@linkdetox @cemper @lnkresearchtool

54.
Advanced
Common backlinks
 Link juice thief
Missing links
Competitors strongest links with low risk
WHAT-IF Analysis
= Link Opportunity Simulation
@linkdetox @cemper @lnkresearchtool

55.
 Should I Buy Links To Improve Google
Rankings?
SHORT ANSWER – NOT IF THEY LOOK LIKE
PAID LINKS!
 Problem is – Link Sellers Are Rarely
Discreet
@linkdetox @cemper @lnkresearchtool

56.
It's OK to ask for links -- if you do it the right way.
@linkdetox @cemper @lnkresearchtool

57.
 This is the most important thing to do, but it's also the hardest way to earn links
 Press releases are still important, but they're more useful for spreading the word about
something important your company did -- such as hiring a noted executive, releasing a new
product or embarking on a charitable endeavor.#
 Same with Social – not for the links, but the exposure that gives links

58.
 With some good PR follow up you can usually convert that into a ‘link’ and add some extra
value to the piece they have written, so everyone wins.
 How: Setup Link Alerts – filter my “MENTION”
 For historic mentions: run BLP – filter by MENTION – shoot opps into Pitchbox
@linkdetox @cemper @lnkresearchtool

59.
@linkdetox @cemper @lnkresearchtool

60.
@linkdetox @cemper @lnkresearchtool

61.
@linkdetox @cemper @lnkresearchtool

62.
low risk

63.
WHAT-IF =
LINK OPPORTUNITY RISk CHECK
@linkdetox @cemper @lnkresearchtool

64.
SEO
 SEO is not a one-shot process.
@linkdetox @cemper @lnkresearchtool

65.
 Add new, useful content to your pages on a regular basis. Content freshness adds relevancy to
your site in the eyes of the search engines.

66.
 It is just one isty bitsy part of the ranking algorithm. A site with lower PR can actually outrank
one with a higher PR.

67.
 Check for canonicalization issues – www and non-www domains. Decide which one you want
to use and 301 redirect the other to it.

68.
 Diversity is the key to success for your website to be high scoring. Be different from what
others do.
@linkdetox @cemper @lnkresearchtool

69.
 Join associations
 Reach out to the press
 Get reviews
 Give testimonials
 Offer internships
 Attend offline events
 Organize contests
 Support local sponsorship
MORE:
http://www.linkresearchtools.com/case-studies/link-building-tips-small-business-smb
@linkdetox @cemper @lnkresearchtool

70.
http://www.linkresearchtools.com/case-studies/
@linkdetox @cemper @lnkresearchtool

71.
SEO is not a one-shot process!!!
 The search landscape changes daily, so expect to work on your optimization often.
@linkdetox @cemper @lnkresearchtool

72.
EXPECT ALWAYS RUNNING PENGUIN
ALGO
 Penguin Still running
 Maybe forever
Protect your site
 Link Alerts
 Link Detox
 Weekly Disavows
 Weekly Link Detox Boost
@linkdetox @cemper @lnkresearchtool

73.
=
Give me Your Business Card
and I will give you a
FREE MONTH ACCESS TO LRT
@linkdetox @cemper @lnkresearchtool

74.
A LOT
QUESTIONS?
CONTACT US
helpdesk@linkresearchtools.com
http://www.linkdetox.com
http://www.linkresearchtools.com
http://helpdesk.linkresearchtools.com
@linkdetox @cemper @lnkresearchtool