1.
5 Tips to Build a Winning
Social Media Audience
Cendrine Marrouat
www.socialmediaslant.com
Twitter: @cendrinemedia

2.
What’s on the Menu Today?
Finding Your Audience
Social Media Success Is About Listening
Pay Attention to Feedback
Learn Lessons from Mistakes
Focus on Valuable and Relevant Content

3.
1. Finding Your Audience
"Without an audience, you have no business."

4.
Once you know whom you serve, you will know…
- What the needs are
- What content to create
- How to create that content
- How to deliver it…
In a nutshell,
Your social media strategy will fall into place!

5.
“But How Do I Get Started?”
With what you have:
Tools:
- Google Analytics (website / blog)
- Facebook Insights (Pages)
- Twitter Ads product
- Pinterest Analytics…

6.
Type of Data to Collect
Demographics: main gender, locations, age
groups...
Facebook Insights

7.
Type of Data to Collect
Twitter Ads product
Most successful content...

8.
Type of Data to Collect
Google Analytics
Interests...

9.
“What If I’m Just Getting Started?”
Observe competitors!
They are on social networks…

10.
2 Tools to Monitor Competition
TweetDeck
HootSuite

11.
2. Social Media Success Is
About Listening!
"Say less, show more."
- Positive & negative comments matter equally
- Acknowledge supporters
- Ask questions
- Look at your behavior as a consumer

12.
Benefits of Spam
Reading between the lines
will help you serve your
audience better.
1. Understand what’s wrong
with your website (e.g.
missing key info)
2. Lands in your inbox
without having to ask
3. FREE “ADVICE”!

13.
3. Pay Attention to Feedback
Media Audience
Never shy away from it!
- Ask specific & targeted questions
- Not just on blog, ask on social networks
- Tools to monitor responses on social media:
TweetDeck & HootSuite

14.
Monitor Conversations
Example: Twitter with TweetDeck

15.
4. Learn Lessons from
Mistakes
"No one is perfect. To err is human."
- Own up your mistake and craft a heartfelt
apology.
- Show willingness to amend the situation.
Your audience will love you the more for it!

16.
Great Example: Kickstarter
- Let a campaign promoting offensive “dating book” run
on the site
- Removed project
- Fully acknowledged mistake
- Explained what happened in an article:
http://www.kickstarter.com/blog/we-were-wrong
- Changed its policy on discriminatory content
- Donated $25,000 dollars to anti-sexual violence
organization

17.
The Result?

18.
5. Focus on Valuable and
Relevant Content
Valuable = Extremely useful /
important
Relevant = Closely connected or
appropriate to the matter in hand

19.
But Valuable and Relevant to
Whom?
Your audience!
Knowing them will allow you to:
- Make your content more engaging and shareable;
- Increase awareness of your brand; and
- Become recommended as a thought leader in
your industry

20.
Need More Help with Social
Media?
Check out my latest book.
http://smaudiences.socialmediaslant.com

21.
Thank you for reading!
Come say hi!
Twitter: @cendrinemedia
Google+: Cendrine Marrouat
Facebook: Social Media Slant
Instagram: cendrinemedia
Website: www.socialmediaslant.com
Services: http://socialmediaslant.com/services