The Internet Of Things In Digital Marketing

1. in digital marketing
Ceylan Parlakay Özdemir
25.07.2017

2. With Telecom,
E-commerce, Retail &
Energy Background;
Digital Transformation
Consultant,
AdTech Enthusiast,
Mobile Evangelist,
Digital Marketing Creative,
Blogger;
but above all, LIFE LOVER!
ceylanparlakay.com @ceylanparlakay

4. The
Physical
And
Digital
Worlds
Are
Merging

5. Source: Google
We Love Screens

7. CUSTOMERS Spend More Time
INTERACTING Than Transacting
…from Coldplay 2017 Concert Tour

8. Future Of Content Marketing
NEW MEDIA NATIVE ADVERTISING RETARGETTING
ONLINE & OFFLINE CONVERGE BRANDS BECOMING PUBLISHERS
POWER TO THE PEOPLE

9. Search Engine Usage By Market
Source: Google

10. Source: Internet Trends 2016 Report – Mary Meeker
We Love Voice And Image Search
By 2020, it is expected that 50% of all queries
will either be Voice or Image based.

11. The Voice & Image Search

12. A Second Revolution Linked To Mobile
Source: Google

13. Digital Assistants
Accelerate This Evolution

14. The New Consumer Decision Journey

15. The Explosion Of Signals

16. Digital Marketing Landscape

17. Impact On Search , Seo
We can no longer effectively manage
our search campaigns manually

19. Data Ownership

20. Value = Making Sense of Data
Source: Ants, Display Tech

21. Complete Content Marketing

22. Digital Advertising
Dream
Reality

23. Digital Advertising
Source: Ants, Display Tech

24. IoT

25. What Is IoT?

26. IoT Is Here
Number of Connected
Devices (in billions)
Source: Ants, Display Tech

27. IoT Components
BIG DATA + IoT = DYNAMIC MARKETING

28. IoT Benefits

29. IoT Role In Marketing
Brand First
Script Centric
Channel Specific
Slow Production
Consumer First
Experience Centric
Channel Agnostic
Fast Production

30. IoT Enabled Marketing

32. IoT Role Value Chain

33. IoT Is Changing The World
Autonomous
Cars
Passenger
Economy
Intel predicts that the value of goods and services
for this economy will be close to $7 trillion by 2050,
more than double the predicted value of the
Sharing Economy.

34. Understanding Consumers
Storytelling Storydoing
Pepsi Redbull
Reebok Toms
Lenovo Apple
Chevrolet Tesla

35. Experience Is The New Branding
Customer Engagement Experience

36. Understanding Customers
Dream
Aspirations
Meaningful
Pleasurable
Accesible
Useful
Ease of use
Reliable
Functional

37. IBM Watson
enhances met
gala dress to
convey social
feedback.
22 Million
Earned Media Impressions
https://www.youtube.com/watch?v=3CCH22KRaYM

38. 55 Million
Earned Media Impressions
https://www.youtube.com/watch?v=VECIOprmHMg
Uber surprizes
bar patrons
through an
on-sreet
breathalyzer
installation.

39. Netflix socks save
viewieng location
by tracking
when viewers
fall asleep.
1 Billion
Earned Media Impressions
https://www.youtube.com/watch?v=WLEYUqkJgkw

40. Start Now, Start Small
But Be Strategic

41. ceylanparlakay.com @ceylanparlakay
Thank
You