A short presentation I gave to the new Techstars Kaplan EdTech Accelerator class about marketing and growth, as well as my plans to help them build functional capabilities in this discipline.
2. I’M ONE OF TECHSTARS’ FUNCTIONAL MENTORS
Cezary
marketing + growth
Chris
customer development
Lindsay
user experience + testing
Andrew
analytics + revenue model
3. MY EXPERTISE IS MARKETING
2000-2004
business degree +
marketing specialization
2005-2008
consumer insights +
brand strategy
2008-2012
co-founder + biz dev + marketing
(acquired by TripAdvisor)
2012
early-stage marketing
(tech incubator)
2013
marketing + growth
(B2B mobile startup)
2014
marketing consulting
(high-growth startups)
Cezary & Co