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Accelerating Sales - Marketing Lessons for Commercial WordPress Plugins

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For an upcoming WordCamp presentation, I walk thru five product marketing lessons for commercial WordPress plugin vendors, or anyone selling software.

Publié dans : Marketing
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Accelerating Sales - Marketing Lessons for Commercial WordPress Plugins

  1. ACCELERATING SALES / /HYWE ALL SUEK AT MARKET| NC-» 8 WHAT WE CAN DO TO GET BETTER CHRIS LEMA CROWD FAVORITE
  2. LOE SATELLITES BUILD COST: $300MM - LAUNCH COST: SSOMM GETTING LAUNCH RIGHT: PRICELESS
  3. TRUSTED ADVISOR MARKETING 8 PRODUCT STRATEGY WORK ° CART66 ° CROWD FAVORITE ° GODADDY - HEADWAY THEMES ° ITHEMES ° MEMBERPRESS - NINJA FORMS ° REAKTIV STUDIOS ° SIDEKICK ° WOOTHEMES - WP101 ° WP VALET CHRIS LEMA CROWD FAVORITE
  4. YOU NEED TO PLAN SPEND AS MUCFI TIME ON YOUR MARKETING PLAN AS YOUR DEV GCHRISLEMA CROWD FAVORITE
  5. BEFORE YOU LAUNCH IGNITE CURIOSITY 8 DEMAND % Dhcovuflflltihnl-imflulkiolls - -. srayunnunoopuuamuasocmsuuu-son Nolllknloml Dbcwwflfllithnb-udochungnfluugw - ANTICIPATION BEATS ACQUISITION, EVERY TIME. - @CHR| SLEMA
  6. LEARN TO TELL A STORY MORE THAN FEATURES OR BENEFITS, PEOPLE PURCHASE THE DESTINATION GCHRISLEMA CROWD FAVORITE
  7. %MAKETHESHWTTOM WooFramework 6: What to expect mm“ I T I I T from this exciting update ' - I-. III: 'I'l-ulIuI: IuI: I: 3II-I_- xi; "1 The features every great product page should have ’ °" ‘°°“ DIlJIIO1I. l0lVI1fl(I7VI| mu -nuu. .I«. »q ptoosnl open In noxun-my Iv you mm mm om. .. user: kc Ihnru - Extending Canvas wig. ’ YOUR BLOG IS NOT YOUR RELEASE NOTES - COCHRISLEMA
  8. STOP TREATING EVERYONE LIKE THEY'RE ALL THE SAME (IICHRISLEMA CROWD FAVORITE
  9. PAY ATTENTION TO DIFFERENT KINDS OF CLIENTS Buy BackupBuddy VOU Ll B! GLAD YOU DID Developer Freeiancer Blogger numu I'M’ “Hp _I. IIFI. _-_, » ; II , u-I. Back up unlrrnned mes Bark up unlimited sites Back up 10 mes lull up 2 sues mum: my-u uuun Iyw nl Iltfiw‘ Imus. I yer M mum mum I , ... cl . I.. .m undue: v yin In ubot-<1 map; -: I yvqvdlvth-K11 mayor! ‘yum efl Minn! uuuu I yum ulna-I-e uuouu we oI nnuvlunny susn nouge same son : I Ixuulmcy smn smug: Laue ml at Ixmolumy mm remap haul ma M Iacuaoluaey sum smug npau IIIJHIMI: syn: mu Iollhrnubyvkstea N: Ilvwmu 317:: mu muhrnn am an; EVEN NAMING CAN HELP CONVERSIONS - COCHRISLEMA
  10. YOUR VALUE 8“BENEFITS DIFFER FOR [ I II I I 7"? : =_vm9I: I;‘Iw. — ~I; IIqI: Io. .. ‘I-1{I9;‘OIs‘r A DIFFERENTIATION DRIVES BETTER TARGETING — CEICHRISLEMA
  11. YOUR CONTENT NEEDS TO MATCH ALL THE NEEDS OF YOUR VISITORS (IICHRISLEMA CROWD FAVORITE
  12. . -I TRHFCTTHE NEED TO: . , __ _ _ F in C- _ I I -S‘ , , I - I I ‘ T T T HIIITIIIIIILIIIE MOSTAWARE DISCOVERY CONSIDERATION DECISION FOCUS ON FOCUS ON VALUES SOLUTIONS PROBLEMS SOLUTIONS 3 NEEDS 3 FEATURES EVALUATION Stories Best Of eBook Case Studies Buyer's Guide Checklists Comparisons Whitepaper Opinion Head to Head 08A How To Tutorials Lists Benchmarks YOUR BLOG'S SLOGAN: "HAVE IT YOUR WAY"- COCHRISLEMA
  13. LISTEN TO YOUR USERS THEIR COMMENTS AREYOUR CAMPAIGNS SOURCE MATERIAL GCHRISLEMA CROWD FAVORITE
  14. PRO ‘A DEMO Don't want to write code to customize your Genesis theme? You don't have to. Design Palette Pro enables you to make quick. dean changes to your w-, ~bsIte's design GET STARTED WITH DESIGN PALETTE PRO
  15. CTO at CROWD FAVORITE BLOGGER at CHRISLEMACOM PRODUCT DEV EI MARKETING COACH

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