Accelerating Sales - Marketing Lessons for Commercial WordPress Plugins

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Working from home is more common than ever, especially for those of us helping to build a better web with WordPress. But working from home comes with unique challenges that aren’t found in a typical in-office setting. In this session, Adam will share his personal experiences working remotely for the past 5 years and how, through trial and error, he’s learned how to avoid the most common pitfalls and create a work/life balance. Spoiler alert: there are also two toddlers in this mix! Whether you’ve been yearning to break out of cubicle life or currently working from a home office, you’re sure to find some tips and tricks that will help you be productive and most of all happy with the “work from home” lifestyle.

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Do you have a plugin (or several) in the WordPress.org repository? Have you ever wondered how to turn your plugin development skills into a sustaining income-based business? Not sure how to go about it? In this session, Adam details his story of creating a sustainable plugin business. He shares actionable advice that audience members can put into practice immediately to grow not only a user-base, but also a customer-base. Adam also explains the techniques he uses to guide free-users to premium products. Attendees will learn everything they need to know to create a plugin that people will love and recommend to others.

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Security can seem intimidating and complex for many of us, but we shouldn’t (can’t) let that stop us from making sure we’re doing everything we can to secure our WordPress sites. After all, our websites are often part of our livelihood. In this session Adam will discuss the “big picture” of website security and break down the fundamental tasks needed for a strong security plan, in order of importance. Adam will provide an actionable checklist on what you can start doing today to better secure your WordPress websites. After attending this session, audience members will have a better understanding of website security as a whole and what steps they can take to mitigate risk. Attendees will be able to start building their WordPress security master plan immediately.

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WordPress would be nothing if it weren’t for the thousands of people contributing to the project, but what if you’re not a developer or designer and still want to be involved? Adam was faced with these very questions and quickly learned that it’s much easier to contribute than he previously thought. In this session, Adam shares the top five ways in which non-developers can contribute to WordPress—from participating in the WordPress community through support forums, to reviewing documentation and even understanding patches in Core. Adam also shares bonus ways to contribute for those wanting to completely immerse themselves in the WordPress community. Session attendees will learn new ways to get involved and gain a greater understanding of how their participation makes a difference to millions of users worldwide.

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It's no secret that marketing has changed. Traditional techniques no longer work like they used to. There is a solution, content marketing. Its success is driven by: * Attracting visitors with content, search engines, and social media * Optimizing customer conversion, nurturing, and retention * Continually improving using deep analytics and insight Over the course of this extended five-session workshop, we will present a complete system for marketing the right way. We will cover the strategies and tactics leaders are using to produce extraordinary results on today’s Internet. This workshop will go beyond methodology, revealing an integrated suite of tools for building the ultimate content marketing platform. Session 1: Get Strategic: How leaders are growing their business on the modern web For a preview visit getcm2.com

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There are over a BILLION people ACTIVE on Facebook. That's a lot of people. What is so powerful about Facebook is that you can target specific demographics! That means you don't have to pay for people clicking on your ads that are not going to convert. YouTube Presentation of Slides - https://www.youtube.com/watch?v=mypt19fdW1c Want to only show and pay for ads to people that are moving soon in Dallas? Want to only show ads to soccer moms in Frisco? Want to only show ads to gamers in the DFW area? All of this is possible and Facebook. And cost is super cheap as well for clicks. We'll cover setting up an ad, best practices, and get you going with your own Facebook ads. Teacher Info: Jeff VanDrimmelen (MBA) is a serial web entrepreneur, educator, and national presenter. He has started multiple successful web development companies and is currently the CEO at CedarWaters (http://cedarwaters.com) a custom software company based in Frisco, TX

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The countdown to the end of third-party cookies has begun in Google Chrome, and the impact will be big for those reliant on them for data collection. Are you ready? Check out the experts from CallRail and Workshop Digital as we dive into the impending changes driven by Google Chrome's upcoming phase-out, and how you can navigate the challenges of a post-third-party cookie world. You’ll learn: - What the death of third-party cookies means for your current marketing strategies. - What marketers should be doing to prepare for these changes. - Strategies for success and the importance of utilizing marketing tools with zero- or first-party cookie collection. Watch Ryan Johnson and Andrew Miller as they explore the differences between third- and first-party cookies, analyze the profound implications of this transition for marketers, and introduce innovative solutions and strategies for what you should do next. If you’re reliant on third-party data and want to unlock the secrets to navigating a world without third-party cookies, then this webinar is for you. Stay ahead of the game with the best marketing tools and ensure your tactics are primed for success in this new era of digital marketing.

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It’s never been easier to get your Google Shopping Ads campaigns up and running…but there’s also never been this much competition. So how can you ensure you’re maximizing ROI on your ad spend? Let us help. Watch this panel discussion tailored for retailers and brands eager to elevate their ecommerce strategy through Google Shopping Ads. You’ll hear the ways to craft compelling product listings using Google Merchant Center Next, strategically bid on keywords, and leverage audience targeting to reach the right customers at the right time. We’ll show you: - How to reduce costs while maximizing ROI using the entire Google Ads ecosystem. - The ways to target new shoppers with keyword bidding while maintaining engagement with your current audience. - How to set up Google Shopping feeds flawlessly with Google Merchant Center Next. In this engaging session, Bryan Butler, Joshua Young, and Ben Riggle will unpack the ways to create powerful product listings and measure your success using best-in-class metrics. If you’re an ecommerce brand or retailer using Google Shopping Ads, you won’t want to miss this discussion.

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