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Building your Brand (WCLV14)

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Hacking Creativity
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Building your Brand (WCLV14)

  1. 1. An Ordinary Guy
  2. 2. Extraordinary Results
  3. 3. Success isn’t a result of spontaneous combustion. You must set yourself on fire. - Arnold H. Glasow
  4. 4. Where’s Waldo?
  5. 5. “ Cows, after you've seen one, or two, or ten, are boring. A Purple Cow, though...now that would be something. Seth Godin
  6. 6. “ “ It’s not enough to start a blog. You have to take a corner in people’s minds. I don’t care about Google. I care about the search results in your head.
  7. 7. GREAT. BUT HOW? What corner do I take? What do I write about? How do I stand out?
  8. 8. YOUR PAST Can you detail 5 moments in your life where you didn’t realize you were burning energy? Where time was flying? Common thread?
  9. 9. YOUR PASSION What have you already done for free that others charge for? How have you already helped others (joyfully)?
  10. 10. YOUR PAIN What work have you already done that was costly? What price have you already paid to learn something?
  11. 11. YOUR PERSISTENCE What bothers you so much that you can’t help but keep addressing it in your own life and in the lives around you?
  12. 12. YOUR POV Do you have a perspective on things that causes others to respond or react? Do you have an alternate take on the things people are talking about?
  13. 13. PAST PASSION PAIN PERSISTENCE POV
  14. 14. Time & Consistency do most of the work.
  15. 15. Same thing on twitter. No real spikes.
  16. 16. Building a brand with a blog takes time. But your consistency over time is the purple cow.
  17. 17. Chris Lema CTO & Chief Strategist Crowd Favorite @chrislema chrislema.com

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