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Designing the Perfect Product Page

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When it comes to eCommerce, you don't want your product pages simply to be the result of whatever platform or template you're using. Here's what matters.

Publié dans : Commerce de détail
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Designing the Perfect Product Page

  1. 1. DESIGNING THE PERFECT PRODUCT PAGE
  2. 2. DESIGN MATTERS. WITHOUT IT WE HAVE HIGH ANXIETY.
  3. 3. WHEN YOU DON’T KNOW WHERE TO CLICK, YOU WON’T.
  4. 4. PHOTOS? YES? BUT USE THEM EFFECTIVELY.
  5. 5. Don’t worry about conversions. Just design something that looks good. – No One Ever
  6. 6. THE GOAL IS CONVERSION.
  7. 7. RATINGS &REVIEWS
  8. 8. People trust reviews 1200% more than your product copy. Before making a buying decision, 70% of consumers read reviews. 40% can make a choice after just 1-3 reviews.
  9. 9. THE REVIEWER IS JUST AS IMPORTANT AS THE REVIEW.
  10. 10. Understanding who is writing the review helps me determine how I weigh their opinion on the product I’m looking at.
  11. 11. PHOTOS &VIDEOS
  12. 12. The second biggest driver of abandoned carts is the customer not being able to touch and experience a product.
  13. 13. GREAT PHOTOS HELP YOU TELL YOUR STORY
  14. 14. THREE DIFFERENT KINDS OF PHOTOS 1 2 3
  15. 15. THREE DIFFERENT KINDS OF PHOTOS 1 2 3
  16. 16. YOU CAN DO ALL OF THAT WITH ONE VIDEO
  17. 17. QUESTIONS &ANSWERS
  18. 18. Store owners see a 6x sales lift on products that have questions answered. 80% of businesses want chatbots. 40% of consumers don’t care whether a bot or a human helps them.
  19. 19. MILLENNIALS PREFER LIVE CHAT FOR SPEED & CONVENIENCE.
  20. 20. APPLE & AMAZON LEAD THE WAY IN HELPING USERS GET ANSWERS
  21. 21. AHOY! IS A TRIGGER-BASED MESSAGING SOLUTION FOR WOOCOMMERCE USEAHOY.COM
  22. 22. ACTIVECHAT IS A VISUAL BOT SOLUTION FOR WOOCOMMERCE ACTIVECHAT.AI
  23. 23. MAKE IT PERSONAL
  24. 24. WHAT’S YOUR SIZE?
  25. 25. CUSTOMERS NOT SATISFIED WITH THE FIT DRIVE MOST RETURNS.
  26. 26. MAKE YOUR SIZING GUIDES VISUAL
  27. 27. LET CUSTOMERS PROVIDE SIZING FEEDBACK
  28. 28. ALSO: EMBRACE DIVERSITY
  29. 29. WE EXPRESS OURSELVES VIA OUR PURCHASES, SO EMBRACE VARIATIONS
  30. 30. 13 COLOR OPTIONS + DESIGN YOUR OWN
  31. 31. THE GOAL IS CONVERSION.
  32. 32. ELIMINATE ANXIETY RAISE TRUST REDUCE RISK CREATE OPTIONS Ratings & Reviews Questions & Answers Images & Video Reflection & Personalization
  33. 33. CHRIS LEMA LIQUID WEB

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