Selling
WooCommerce
to Clients
CHRIS LEMA, LIQUID WEB

The best way to not
sell WooCommerce is
to act like there are
no other alternatives.

Big Cartel
Squarespace
Shopify
Volusion
Craftcommerce
BigCommerce
WooCommerce

Today we’re going to look at:
What do you need to know?
What do you need to say?
What do you need to quote?

“Most people do not
listen with the intent
to understand; they
listen with the intent
to reply.”
- Stephen R. Covey.

“There is a difference
between listening
and waiting for your
turn to speak. ”
- Simon Sinek

Marinating
In the
Problem
Space

Who are the
approvers?
Stakeholders?

Prioritize:
-Speed of Dev
-Speed of Design
-Site Speed

Beyond buyers
Who else do you
support?

Will you need
Us to do data
migration?

If your SITE Was
going to Fail, what
Volume of orders
Would make that
Ok?

Will you need
Us to test your
site for
performance?

It’s not just
The questions
You ask. It’s
Also about the
Stories you Tell.

Prediction
Stories

aspirational
Stories

Anchoring
Stories

Asking the right
Questions and
Telling the right
Stories gets you
The proposal.

Before you write The
proposal, Be sure to
know Why they’re
Buying from you, and
Why they’re buying
Right now.

How you write a proposal differs
Based on why people are paying you.
People pay to solve pain.
People pay to accelerate a result.
People pay to skip failure.
People Pay to reach a destination.

Give people more
options to say yes
than to say no.

Be just as clear
About what isn’t
Included as to
what is in scope.

CHRIS LEMA
LIQUID WEB
@chrislema