1.
SPEEDING UP YOUR
WOOCOMMERCE STORE
CHRIS LEMA, LIQUID WEB

2.
A 2-second delay correlated
with up To A 51% decrease
in session length
51%

3.
Optimal load
Times for peak
Conversions
Ranged from
1.8-2.7 seconds
Across device
Types.

4.
In a 2017 study, 53% of all
Shopping Visits were from
mobile devices
MOBILE
53%
DESKTOP
47%

5.
Just a 100 millisecond delay
in load Time can hurt
conversion rates by 7%.

6.
SPEED MATTERS

7.
SPEEDING UP WOOCOMMERCE IN PHASES
FAST. CHEAP. GOOD. PICK ALL THREE!
FAST CHEAP GOOD

8.
Get rid of
plugins that
you are no
longer
using.
FAST

9.
FAST
Get rid of
plugins that
could be
just a
snippet.

10.
FAST
Get rid of
BIG, Multi-
Featured,
bloated
themes.

11.
FAST
Compress
all your
images
before or as
you upload.

12.
FAST
remove
user-
specific
elements on
your store.

13.
FAST
Use PHP7 &
INNODB as
your DB’s
storage
engine.

14.
Change your
theme to
something
lightweight.
CHEAP

15.
Have
someone
review your
DB for
orphans.
CHEAP

16.
Limit Woo
functions
on non-Woo
pages.
CHEAP

17.
Use The
Query
Monitor
Plugin
CHEAP

18.
Limit
dashboard
widgets &
Extra Admin
Queries.
CHEAP

19.
github.com/
lukecav/
code-
snippets-wp-
speed-up.
CHEAP

20.
Change
your
HOST.
Evaluate
Regularly.
GOOD

21.
Evaluate
Autoptimize,
Async
Javascript &
WP Disable.
GOOD

22.
Allocate
more RAM
than THE
Size of your
Database
GOOD

23.
LEARN HOW
TO LEVERAGE
CACHE &
bypass
rules.
GOOD
https://easyengine.io/tutorials/wordpress/woocommerce-window-shopping-caching-technique/
https://servebolt.com/how-does-caching-work-in-wordpress/

24.
Don’t send
emails from
within your
Woo Store
GOOD

25.
Don’t RELY
on the Woo
Reports if
you care
about speed.
GOOD

26.
We use GLEW.io
For Reporting
We use Jilt For
Abandoned
Carts
We use Algolia
For search
The SINGLE
best thing
You can do
to Speed up
your Store
is to Keep It
focused.

27.
CHRIS LEMA
LIQUID WEB
@chrislema