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The Goal Is Conversion
9 Nov 2018•0 j'aime•641 vues
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In my talk about conversions at #wcdfw, I don't go the normal route of #CRO. Instead I'm talking to humans about doing the things that humans value, and letting it lead to conversions.
Chris LemaSuivre
Product Strategist à chrislema.comPublicité
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The Goal Is Conversion
- The goal is CONVERSIONCHRIS LEMA, LIQUID WEB
- Slideshare.net/cflema
- This is about being human You’ll improve Conversions When you care More & better.
- If I’m hungry I rarely want A course on How to fish.
- What we say We want isn’t Always what We want.
- Why do you think these folks sell so many shirts, at these price points? What are we Really buying?
- Has anyone done the research to determine if Steve Martin is a great teacher of comedy? What are we Really buying?
- How many of us already knew that we did things better with music on? What are we Really buying?
- When people are thinking about accounting stuff why does this offer work? What are we Really buying?
- What can we Learn from Others doing it Right?
- Sell the final Destination, not The work that Goes into it. 1
- Eliminate pain With your offers & satisfy our Deepest desires. 2
- Make sure there Is clarity on the Value that’s Being Delivered. 3
- If you’re selling savings, Sell time savings VS Money Savings. 4
- If you can, sell More than your Product. Sell Your community. 5
- Don’t try to sell Everything you Have. Scaffold Your offerings. 6
- Be ridiculous With your money Back guarantee. Be Insane. 7
- Write down & Share Stories About your Customers. 8
- Always sell Multiple options. This lets you Use anchoring. 9
- CHRIS LEMA LIQUID WEB @chrislema
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