1. Test Drive Mobile Video:
Deployments using SOA + SDP
Claude Florin
Multimedia Marketing Manager
October 26 2007
© 2007 Hewlett-Packard Development Company, L.P.
The information contained herein is subject to change without notice

2. 3G video deployment
with SOA / SDP
Video service development
•
− IMS network approaches
− Web services/client
approaches
Case studies of mobile 2.0
•
− Video sharing and blogging
− Group communications
− Mobile 2.0 integration
HP contributions
•
2
October 25, 2007 3G Mobile video with SOA and SDP - claude.florin@hp.com

3. IMS: connecting devices to networks
Network-centric services
Application plane
Service enablers
HSS XDM
AS
MRF MRF
Switching plane
SIP
IP backbone
User equipment
plane
3
October 25, 2007 3G Mobile video with SOA and SDP - claude.florin@hp.com

4. IMS Architecture - mobile
IMS: connecting devices to networks
Application servers
Network-centric services OSA AS
SIP AS
User 2G SCP
information OSA CAMEL
API WIN
1
/1
Sh
HSS Sh/11
OSA SCS IM-SSF
ISC/12
SIP
Cx/16
Media servers
PLMN Diameter
Gm/hh Mw/dd Mw/dd Mr/24
Mi/9
I-CSCF
P-CSCF MRF -C -P
S-CSCF M
BGCF
g/
17
UE Mj/49
ISUP
PSTN
Devices
MGCF
Home
Visited Mc/30
domain
domain
MGW
Note : media links omitted
4
October 25, 2007 3G Mobile video with SOA and SDP - claude.florin@hp.com

5. Web 2.0 : connecting users to services
User-centric experiences
Social networks
Gadgets
User interfaces Flash Ajax
AS Java
Script
The web as a platform
Web,
P2P
Web 2.0 services PHP,
Ruby,
…
5
October 25, 2007 3G Mobile video with SOA and SDP - claude.florin@hp.com

6. New : service delivery platforms
Network services improve user-experience
Web 2.0 Ajax
Flash
consumers Java
AS
Script
Service oriented architecture Portal
(SOA) WS,
PHP
Atomic web services
Policy
Registry
Policy and management
Mobile 2.0 services
SCXML Group Content Rich
components, CCXML Mgt sharing calls
Telecom-XML VXML
IMS service enablers
HSS XDM
AS
6
October 25, 2007 3G Mobile video with SOA and SDP - claude.florin@hp.com

7. 3G video deployment
with SOA / SDP
Video service development
•
− IMS network approaches
− Web services/client
approaches
Case studies of mobile 2.0
•
− Video sharing and blogging
− Group communications
− Mobile 2.0 integration
HP contributions
•
8
October 25, 2007 3G Mobile video with SOA and SDP - claude.florin@hp.com

8. Example 1: mobile video sharing
Mobile video sharing
Service innovation Technical approach and findings
Video blogging and video sharing from Using W3C standard VXML and CCXML
• •
your mobile scripts to orchestrate network video
streaming
Evolution to group video conferences
•
Service creation tools can be accessed by
•
3rd parties to end-users and developers and
integrate with SDP
9
October 25, 2007 3G Mobile video with SOA and SDP - claude.florin@hp.com

9. Mobile video sharing
Mark can share a
video football clip
with friends and
comment…
Share clips and audio
Source : NGC Malaysia ; PocketSport service
10
October 25, 2007 3G Mobile video with SOA and SDP - claude.florin@hp.com

10. Mobile video blogging
Register: www.3Gvidcast.com
Simple video call
Record blog
Verify and post to blog
Source : Voxsurf UK ; 3Gvidcast service
11
October 25, 2007 3G Mobile video with SOA and SDP - claude.florin@hp.com

11. Mobile video conferencing
Isabelle can :
• share documents and videos,
• invite multiple colleagues,
• control displays layouts,
• connect to PCs and mobiles
12
October 25, 2007 3G Mobile video with SOA and SDP - claude.florin@hp.com

12. Using scripts to control video delivery
Application sends VXML/CCXML to network media server
Video application server Video service creation
Profiles
Call flow creation
SQL
Media server
Publish UI and media
HTTPS, .3gp
Video Video
Voice XML/ccXML browsers
Messaging sharing
Prompt media transformation
J2EE application server, JVM
Media processing
HTML/HTTP
Web server Fetch UI description and media Call signaling
VXML/HTTPS, .3gp
HTTP SMPP
RSS MM7 GW
Atom SMTP
SIP/RTP ISUP/E1
Web WAP SMS SIP client Handset
H.324M
push MMS
13
October 25, 2007 3G Mobile video with SOA and SDP - claude.florin@hp.com

13. Using video service creation
Browser-based SCE to edit VXML scripts and service features
14
October 25, 2007 3G Mobile video with SOA and SDP - claude.florin@hp.com

14. Example 2: Group communications with video
Mobile group messaging and content sharing
Service innovation Technical approach and findings
Instant communication client for handsets
Share content with all your friends from •
•
your phone address book IMS service orchestration using SIP
•
application server
Integration with service delivery platform
•
(SDP)
15
October 25, 2007 3G Mobile video with SOA and SDP - claude.florin@hp.com

15. Group communications with video
A day of the life of friends
Nick spots
an
interesting
restaurant
…
and
decides to
get his
friends on
a call.
Mark is
free …
16
October 25, 2007 3G Mobile video with SOA and SDP - claude.florin@hp.com

16. Group communications with video
A day of the life of friends
Nick:
Nick: “I’m
telling you,
it’s perfect.
Let me
show you
around.”
17
October 25, 2007 3G Mobile video with SOA and SDP - claude.florin@hp.com

17. Group communications with video
A day of the life of friends
Back at her
desk, she
catches up
on her PC
to see
what she
missed :
Nick’s
photo,
Mark’s IM,
their call
and the
video
18
October 25, 2007 3G Mobile video with SOA and SDP - claude.florin@hp.com

18. Group communications with video
Instant Session Content Web services
messaging sharing sharing
Service control
Client software • Management of groups,
attributes, cache
2-3.5 G • Launch of services based on
(IP) context
IMS service enablers • Group network repository
Repo
XDM PS
AS
MRF sitory
MRF
19
October 25, 2007 3G Mobile video with SOA and SDP - claude.florin@hp.com

19. Group communications with video
Leveraging IMS for instant audio/video conferencing
UE selects a group
•
UE sends XCAP CPCP request
• HSS Billing
to launch conference
IMS AS uses media server to
•
Ro/Rf
Sh
prompt each user to join the
conference
Once the session is
• Gm, Ut,
AS
established, media server MSRP, XCAP
mixes voice and video User
channels Equipment
SI PP
ISC
P
XCAP
XM
AS sends billing information to
P
•
SC
M
charging function
XDM PS
MRF
CSCF
20
October 25, 2007 3G Mobile video with SOA and SDP - claude.florin@hp.com

20. Example 3: Mobile video greeting cards
Mobile greeting cards
Service innovation Technical approach and findings
Send mobile postcard combining shared Integrate and extend an existing image
• •
images, voice messages and ring-tones sharing service : Snapfish by HP
Integrate with HP Service delivery platform
•
(SDP) using web services
Orchestration with other web services to
•
create total experience
Source : HP CME, Roberto Sanchez , Christian Schutz
21
October 25, 2007 3G Mobile video with SOA and SDP - claude.florin@hp.com

21. Mobile video greeting cards
Integration with Web 2.0 service
Alice creates multimedia
cards :
Select photo / video
Add audio : music
and/or voice recording
Friend ‘s phone
Schedule sending-date
Source : HP CME, Roberto Sanchez , Christian Schutz
22
October 25, 2007 3G Mobile video with SOA and SDP - claude.florin@hp.com

22. Mobile video greeting cards
Using SDP / SOA for integration
Handset storage
Audio call set-up
Friend invitation
User web portal
Card Creation
Card delivery
Network services
Group list
Web applications
MMS
Combine
multiple
2-3G
individual
Group List Enabler
Content enabler,
services to
deliver a user
AudioCall
User Profile
SendMMS
enabler
enabler
experience
Enabler
SOAP
SOAP Web Services
Customization of
SDP / 3rd
Service
Party service chaining
delivery framework
logic
PC Phone
23
October 25, 2007 3G Mobile video with SOA and SDP - claude.florin@hp.com

23. Details
Mobile video greeting cards
Using SDP / SOA service creation
Service Delivery Platfrom
(SDP) provides :
• Exposure to developers via
a portal of OSS/BSS and
network enablers
• Implementation using Web
services definition
language (WSDL)
• Orchestration
• Governance
• Management
• Quality
Source : HP CME, Marie-Paule Odini ; Parlay X call control used within a Karaoke service
24
October 25, 2007 3G Mobile video with SOA and SDP - claude.florin@hp.com

24. IMS and SDP/SOA can accelerate time-to-
success for your 3G video services
• HP OpenCall IMS enablers
bring …
Group video calls
•
Network information
•
• HP SDP / SOA brings …
Opening to Web 2.0
•
End to end service with
•
re-use, flexibility
Java script, XML, mash-ups
•
25
October 25, 2007 3G Mobile video with SOA and SDP - claude.florin@hp.com

25. Details
HP contribution example
OpenCall media server
Service control
•
AS, SDP, Web
− NETANN (RFC 4240)
• VoiceXML delegation model
• Conference with XCON Media
Conference Policy delegation
netann, CallOut
CCXML
MSCML Mgr − MSCML (RFC 4722)
Management, alarms, CDR
• Advanced audio conference scenario
VoiceXML • IVR (VoiceXML)
Media processing
Resource manager •
− Video
Call & media control
• Video adaptation (size, frame rate,
bit rate, trans-coding)
ASR
• Video sharing
Signalling
TTS SoftDSP • Play, record, VCR controls
• RTSP streaming
ISDN ISUP SIP
• Text, logo, menus
− Audio
GW
• Comprehensive IVR/IP functionality
SIP/RTP ISUP/E1
SIP client Handset
27
October 25, 2007 3G Mobile video with SOA and SDP - claude.florin@hp.com

26. Details
HP contribution example
HP service delivery platform
Open, standard, suite for SOA
•
governance, quality and
management.
Integrated with network and
•
OSS-BSS web services
Monitoring and control for
•
operational deployment and
adoption
Professional consulting services
•
worldwide.
170 SOA customers
•
“HP is the leader of the service oriented
architecture (SOA) governance market” Reference SDP projects in
•
Burton Group, Feb 07
telecom
40 leading ISVs and OEMs
•
28
October 25, 2007 3G Mobile video with SOA and SDP - claude.florin@hp.com

27. Enable mobile video
Using Hp’s IMS and SDP technologies
HP OpenCall ICS and HP SDP contribute to the design new
user experiences, reduce time to deploy and costs.
29
October 25, 2007 3G Mobile video with SOA and SDP - claude.florin@hp.com

28. Thank you
claude.florin@hp.com