Compared to last year, a slightly higher proportion of company respondents (24% compared to 23% in 2009) feel that their organisations have a structured approach to improving conversion rates. However, this percentage is still very low. 89% of survey respondents who had a structured approach to improving conversion have seen improved conversion rates in the last 12 months.
"Nearly half of company respondents (48%) felt that they had very little or no control over conversion and this has got worse since last year." "Respondents frequently cited limited time and resources as major barriers to improving conversion rates."
Of those who carry out website testing, the majority (61%) say they do five tests or fewer each month. The proportion of organizations that undertake regular testing is still low.
Translates to over 4 million of the 13 million email subscribers we ended up with
They pick ad group they want us to improve (or we can look at account and recommend them) Whole Account = Discounted price
They pick ad group they want us to improve (or we can look at account and recommend them) Whole Account = Discounted price
Boost software tracks the ‘contest’ and reports on results.