The Climate Change, Agriculture and Food Security Regional Program for Southeast Asia (CCAFS-SEA) recently concluded a collective engagement and communication program workshop at the Agricultural Genetics Institute in Hanoi, Vietnam on 29-30 May. The workshop participants drew insights from best practices of CGIAR member-centers, developed a roadmap to actively engage partners, and draw an overall communication plan to support the implementation of CCAFS research agenda and priorities. Presented by Christina Bejosano

1. ICRISAT
Communications Initiatives

2. ICRISAT Locations
in the Semi-arid Tropics
55 countries
6.5 million sq km
2 billion people
Headquarters
ESA
Regional
Office
WCA
Regional
Office

3. Vision
A prosperous, food-secure and
resilient dryland tropics
Mission
To reduce poverty, hunger, malnutrition and
environmental degradation in the dryland tropics

4. ICRISAT key messages
 Holistic approach to agricultural research
for development (R4D)
 World leader in dryland agricultural research
 Committed to solutions to overcome poverty,
malnutrition and environmental degradation.
 Innovative
 Doing science with
a human face - caring
for the poor

6. Climate change and dryland stresses
 One-third of the world’s population live in
the drylands
 Repetitive droughts
 Poor soil fertility
 Climate change will further worsen the situation
 Need to provide adapted and climate smart
solutions
 Food security
 Resilience to
dryland stresses

7. Climate change and dryland stresses
 Building resilience of dryland farming
communities (VLS, AgMIP)
 Growing adapted crops (nutri-resilient cereals)
 Building resilience – a systems perspective (seed
systems, bioreclamation, microdosing, watershed
management, diversification)
 Better farmer adaptation
 Climate info
 Mapping drought
risks
 Testing soil
defficiencies

8. CGIAR Research Programs
 Dryland systems
 Policies, institutions, and markets
 Agriculture for nutrition and health
 Water, Land and Ecosystems
 Climate Change, Agriculture and Food
Security (CCAFS)
 Grain Legumes
 Dryland Cereals

9. Communicating CGIAR Research
Programs
 ICRISAT products undertaken as part of a CGIAR
Research Program
⁻ Publications
⁻ PowerPoint presentations
⁻ Displays
⁻ Videos
⁻ Media releases
⁻ Web/social media postings
⁻ Other products

10. Communicating CGIAR Research
Programs
 Recognizing partners

11. Approach:
Campaign & Scientific backing
Goals
Target audience
Key messages
Campaign approach
- Sorghum and Millet
- Nutri-cereals
- Smart Foods
good for you - good for
the planet
Actions to date
Communication campaign
Building a case for sorghum and millet

14.  Broad – for a wider reach and awareness
 Internal comms – for better partner engagement
 Targeted – for adoption
3 Roles for communications
in projects

15. Partner in communications
Capacity build in communications
 Integrate communications into projects
Participatory communications
 Empower NARS to communicate
3 Roles for communications
in projects

16. EXPLOREit
@ICRISAT
http://exploreit.icrisat.org/page/climate_change_and_dryland_stresses
/893/349

17. Media Coverage

19. Strategic marketing materials
⁻ Donor flyers, partner flyers (big ideas), special publications,
poster presentations, exhibits

20. Happenings (weekly newsletter)

21. Inclusive approach

22. Inclusive Market-Oriented Development (IMOD)
IMOD

23. Thank you
for your attention!