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Workshop
Collective Engagement
& Communication Plan for
CCAFS - SEA
Linking knowledge and action
2
Partners of engagement
& comm. for CCAFS-SEA
3
What went on before
Converging areas of R4D collaboration
11-13 December 2013; Bangkok
Mapping out the R4D agenda & strategy
12-14 March 2014; Hanoi
4
1. Share the R4D agenda, priorities and impact pathway of
CCAFS-SEA .
2. Discuss the global CCAFS engagement and communication
strategy.
3. Present on-going climate change-related engagement and
communication work among CGIAR Centers and partners.
4. Identify possible collective engagement and communication
intiatives in the region.
5. Map out a collective engagement and communication plan for
the region.
What we want to do
5
Day 02Day 01
How we will do it
Overviews
Group
Sharing
Brainstorming
Group
Workshop
Synthesis
Sharing of
Outputs
6
• Public & private sector
implementing CC measures
• Integration of CC
adaptation & mitigation
measures in regional &
nat’l plans
• Farmers/communities
practicing climate-smart
technologies
• Resilient agriculture for
stable food supply &
adequate access
Behavioral changes
in NEXT USERS
(Ministries, research
institutions, private
sector, etc.) lead to
utilization of CCAFS
innovations ( scaling
up and out)
Priority R4D
Interventions
(carried out
in CSV
areas)
END-USER IMPACTS
Localized
(site based)
evidence of
what works
NEXT USER OUTCOMESREGIONAL RESEARCH OUTPUTS
Our pathway to impact
in SEA
7
• Provide a credible and authoritative platform for
scientific information, knowledge and tools on
agriculture and food security under climate change.
• Engage actively at all levels to facilitate user-driven
research, science-based dialogue, knowledge
sharing, and evidence-based policy, among key
partners.
The global E&C strategy
8
Our regional E&C plan
• Regional context for
E&C
• Next users
• Desired behavior
change & action
• Collective approaches
for E&C
• Tools
• Responsibilities
• Performance
measures
Strategic
component
Operational
component
9
Our expected output
Outcomes
Next Users
Desired Behavior
& Action
Collective
Approaches
Performance
Measures
Responsi-
bilites
Tools
10
Moderators & rapporteurs
• Session 01: Overviews
Moderator: Louie Tabing
Rapporteur: Cristina Bejosano
• Session 02: Group Sharing
Moderator: : Rex Navarro
Rapporteur: Liz Baroña-Edra
• Session 03: Brainstorming
Moderator: Michael Victor
Rapporteur: Angelica Barlis
• Group workshop
Overall Facilitator: Vanessa Meadu
Overall Rapporteur: Bernadette Joven
• Workshop Group 01
Moderator: Nathan Russell
Rapporteur: Liz Baroña-Edra
• Workshop Group 02
Moderator: Tony Lambino
Rapporteur: Bernadette Joven
Resource persons:
• Leo Sebastian
• Rex Navarro
11
Communicate Engage
inform share
knowledge
persuade &
influence attract involve establish
relationship
Communicate vs engage
12
We talk, they listen…
What we used to do
13
The 2nd information
revolution
Web 2.0
14
They talk, we listen…
The new media has drastically altered
the way we communicate
and engage
Our work is changing
15
Let’s do it together!
Engage & communicate for CCAFS

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Overview of the Collective Engagement and Communication Plan for CCAFS-SEA

  • 1. Workshop Collective Engagement & Communication Plan for CCAFS - SEA Linking knowledge and action
  • 2. 2 Partners of engagement & comm. for CCAFS-SEA
  • 3. 3 What went on before Converging areas of R4D collaboration 11-13 December 2013; Bangkok Mapping out the R4D agenda & strategy 12-14 March 2014; Hanoi
  • 4. 4 1. Share the R4D agenda, priorities and impact pathway of CCAFS-SEA . 2. Discuss the global CCAFS engagement and communication strategy. 3. Present on-going climate change-related engagement and communication work among CGIAR Centers and partners. 4. Identify possible collective engagement and communication intiatives in the region. 5. Map out a collective engagement and communication plan for the region. What we want to do
  • 5. 5 Day 02Day 01 How we will do it Overviews Group Sharing Brainstorming Group Workshop Synthesis Sharing of Outputs
  • 6. 6 • Public & private sector implementing CC measures • Integration of CC adaptation & mitigation measures in regional & nat’l plans • Farmers/communities practicing climate-smart technologies • Resilient agriculture for stable food supply & adequate access Behavioral changes in NEXT USERS (Ministries, research institutions, private sector, etc.) lead to utilization of CCAFS innovations ( scaling up and out) Priority R4D Interventions (carried out in CSV areas) END-USER IMPACTS Localized (site based) evidence of what works NEXT USER OUTCOMESREGIONAL RESEARCH OUTPUTS Our pathway to impact in SEA
  • 7. 7 • Provide a credible and authoritative platform for scientific information, knowledge and tools on agriculture and food security under climate change. • Engage actively at all levels to facilitate user-driven research, science-based dialogue, knowledge sharing, and evidence-based policy, among key partners. The global E&C strategy
  • 8. 8 Our regional E&C plan • Regional context for E&C • Next users • Desired behavior change & action • Collective approaches for E&C • Tools • Responsibilities • Performance measures Strategic component Operational component
  • 9. 9 Our expected output Outcomes Next Users Desired Behavior & Action Collective Approaches Performance Measures Responsi- bilites Tools
  • 10. 10 Moderators & rapporteurs • Session 01: Overviews Moderator: Louie Tabing Rapporteur: Cristina Bejosano • Session 02: Group Sharing Moderator: : Rex Navarro Rapporteur: Liz Baroña-Edra • Session 03: Brainstorming Moderator: Michael Victor Rapporteur: Angelica Barlis • Group workshop Overall Facilitator: Vanessa Meadu Overall Rapporteur: Bernadette Joven • Workshop Group 01 Moderator: Nathan Russell Rapporteur: Liz Baroña-Edra • Workshop Group 02 Moderator: Tony Lambino Rapporteur: Bernadette Joven Resource persons: • Leo Sebastian • Rex Navarro
  • 11. 11 Communicate Engage inform share knowledge persuade & influence attract involve establish relationship Communicate vs engage
  • 12. 12 We talk, they listen… What we used to do
  • 14. 14 They talk, we listen… The new media has drastically altered the way we communicate and engage Our work is changing
  • 15. 15 Let’s do it together! Engage & communicate for CCAFS