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Application stores are wonderful,
   application stores are not
           everything!
 We need a mobile social media!



              Cédric Giorgi
                   Goojet
           cedric@goojet.com
            twitter.com/cgiorgi
Focus on the Appstore




Mar 2009       Marketing 2.0 Conference
Huge possibilities



  25k apps in the AppStore

  +20millions users

  +500millions downloads

  +17millions iPhone




                   Needless to say it’s a success!!

           http://www.slideshare.net/360conferences/pinch-media-app-store-secrets
Mar 2009                    Marketing 2.0 Conference
Some hints for a success in the Appstore
Tops are calculated with the number of dwds a day so…

   The 1st day is key

   Do a full and appealing app description

   Do some PR about your app

   Make the users review and note your app

   Inject external traffic

   Don’t Forget to create a cool app!

   Goojet: In the French Top 50 since the launch of our app
             3months ago => 1k to 3k dwds a day

Mar 2009                 Marketing 2.0 Conference
Web content and Apps are different!
                                       French AppStore as of Mar 10, 2009


                                                                   Web (28%)
                                                                   Toys (28%)
                                                                   Games (44%)



                                                       The Apple AppStore
                                                      promotes much more
                                                      Apps that leverage the
                                                       iPhone platform (3D
                                                     graphics, Touch Screen,
                                                       Shake-sensitive, …).




Mar 2009         Marketing 2.0 Conference
Appstore is not everything



   Not all Brands can create a useful app

   Not all Apps manage to be visible in the Appstore

   17millions iPhone? It’s almost the number of Nokia
N95 sold…

   What about Virality?

   iPhone apps are gadgets, not web content

   Taxonomy vs Folksonomy




Mar 2009              Marketing 2.0 Conference
The AppStore is not the only one

   
  Android Market
   
  WindowsMobile Market Place
   
  Blackberry AppWorld
   
  Ovi Store
   
  Vodafone
   
  Bouygues Telecom
   
  Getjar
   
  Mobango


Mar 2009               Marketing 2.0 Conference
Content Discovery on Mobile




Mar 2009          Marketing 2.0 Conference
The Web content cycle

                         Browse 




      Discover                               Share 




Mar 2009          Marketing 2.0 Conference
How can I discover content on my mobile ?

  
  Operator Portals?
           => Not social at all
  
  Facebook mobile, Twitter?
           => No Mobile Content
  
  Google Mobile?
           => Not working so well…
  
  Sms or emails from Friends?
           => Not used at all

       Mobile does not have « Central Traffic Points » yet

Mar 2009                Marketing 2.0 Conference
Let’s be social on the mobile!

  
   It’s in the genes
  
   It’s needed
  
   It’s the right time




http://www.slideshare.net/cgiorgi/mobile-viral-marketing-and-mobile-wom-iwomc

Mar 2009                   Marketing 2.0 Conference
Goojet: a mobile social media


                                         Browse 



      Discover 
                       All My Friends




                                              Share 
Mar 2009           Marketing 2.0 Conference
Example


   John’s waiting for his bus; he’s bored…

   He checks his Goojet InBox and sees an
intriguing video (Penguin playing tennis???)       All My Friends


   The video is hilarious; he knows all his
friends will love it!

   He adds it to his favorite videos within his
Goojet space.

   Later that day, he’s the coolest guy at the
party by showing off the cool videos he
saved on his phone.

   Jess loves them all and looks gorgeous
(though she’s not in Goojet yet): he sends
her the Penguin video directly to her phone
(and gets her added to his friends in the
process: well done John!)
Thank You
                    http://www.twitter.com/cgiorgi
                    http://www.twitter.com/goojet
                        http://www.goojet.com




Mar 2009    Marketing 2.0 Conference
Picture Credits

  •    www.discover-science.ie
  •    www.flickr.com/photos/furiousgeorge81/
  •    www.merl.com
  •    http://money.unblog.fr/
  •    www.marketingonthebeach.com
  •    http://wizag.com/
  •    http://www.flickr.com/photos/mi-ki/




Mar 2009                  Marketing 2.0 Conference

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Application Stores and Mobile Social Media : Presentation @ Marketing 2.0 Conference

  • 1. Application stores are wonderful, application stores are not everything! We need a mobile social media! Cédric Giorgi Goojet cedric@goojet.com twitter.com/cgiorgi
  • 2. Focus on the Appstore Mar 2009 Marketing 2.0 Conference
  • 3. Huge possibilities  25k apps in the AppStore  +20millions users  +500millions downloads  +17millions iPhone Needless to say it’s a success!! http://www.slideshare.net/360conferences/pinch-media-app-store-secrets Mar 2009 Marketing 2.0 Conference
  • 4. Some hints for a success in the Appstore Tops are calculated with the number of dwds a day so…   The 1st day is key   Do a full and appealing app description   Do some PR about your app   Make the users review and note your app   Inject external traffic   Don’t Forget to create a cool app! Goojet: In the French Top 50 since the launch of our app 3months ago => 1k to 3k dwds a day Mar 2009 Marketing 2.0 Conference
  • 5. Web content and Apps are different! French AppStore as of Mar 10, 2009 Web (28%) Toys (28%) Games (44%) The Apple AppStore promotes much more Apps that leverage the iPhone platform (3D graphics, Touch Screen, Shake-sensitive, …). Mar 2009 Marketing 2.0 Conference
  • 6. Appstore is not everything   Not all Brands can create a useful app   Not all Apps manage to be visible in the Appstore   17millions iPhone? It’s almost the number of Nokia N95 sold…   What about Virality?   iPhone apps are gadgets, not web content   Taxonomy vs Folksonomy Mar 2009 Marketing 2.0 Conference
  • 7. The AppStore is not the only one  Android Market  WindowsMobile Market Place  Blackberry AppWorld  Ovi Store  Vodafone  Bouygues Telecom  Getjar  Mobango Mar 2009 Marketing 2.0 Conference
  • 8. Content Discovery on Mobile Mar 2009 Marketing 2.0 Conference
  • 9. The Web content cycle Browse  Discover  Share  Mar 2009 Marketing 2.0 Conference
  • 10. How can I discover content on my mobile ?  Operator Portals? => Not social at all  Facebook mobile, Twitter? => No Mobile Content  Google Mobile? => Not working so well…  Sms or emails from Friends? => Not used at all Mobile does not have « Central Traffic Points » yet Mar 2009 Marketing 2.0 Conference
  • 11. Let’s be social on the mobile!   It’s in the genes   It’s needed   It’s the right time http://www.slideshare.net/cgiorgi/mobile-viral-marketing-and-mobile-wom-iwomc Mar 2009 Marketing 2.0 Conference
  • 12. Goojet: a mobile social media Browse  Discover  All My Friends Share  Mar 2009 Marketing 2.0 Conference
  • 13. Example   John’s waiting for his bus; he’s bored…   He checks his Goojet InBox and sees an intriguing video (Penguin playing tennis???) All My Friends   The video is hilarious; he knows all his friends will love it!   He adds it to his favorite videos within his Goojet space.   Later that day, he’s the coolest guy at the party by showing off the cool videos he saved on his phone.   Jess loves them all and looks gorgeous (though she’s not in Goojet yet): he sends her the Penguin video directly to her phone (and gets her added to his friends in the process: well done John!)
  • 14. Thank You http://www.twitter.com/cgiorgi http://www.twitter.com/goojet http://www.goojet.com Mar 2009 Marketing 2.0 Conference
  • 15. Picture Credits •  www.discover-science.ie •  www.flickr.com/photos/furiousgeorge81/ •  www.merl.com •  http://money.unblog.fr/ •  www.marketingonthebeach.com •  http://wizag.com/ •  http://www.flickr.com/photos/mi-ki/ Mar 2009 Marketing 2.0 Conference