SlideShare a Scribd company logo
1 of 25
Download to read offline
Cédric Giorgi
Cookening Co-Founder & CEO
@cgiorgi @cookening
www.cookening.com
#mystartupstory
The Story
September 2011 – The Idea 
+	
  
April 2012 – Defining the Cookening Experience
April 2012 – First Specifications
March – June 2012 First Meals
«	
  We	
  also	
  could	
  exchange	
  experiences	
  and	
  ideas	
  
about	
  our	
  countries	
  during	
  the	
  dinner	
  we	
  had	
  
together.	
  It	
  was	
  a	
  really	
  cultural	
  experience	
  being	
  with	
  
them!	
  »	
  
«	
  We	
  would	
  highly	
  recommend	
  them	
  to	
  anyone	
  [...]	
  
the	
  endless	
  wonders	
  of	
  French	
  cuisine.	
  Be	
  sure	
  to	
  take	
  
them	
  up	
  on	
  their	
  offer	
  to	
  cook	
  dinner,	
  you	
  definitely	
  
will	
  not	
  regret	
  it.	
  »	
  
«	
  We	
  took	
  up	
  their	
  offer	
  to	
  have	
  dinner	
  with	
  them	
  
which	
  we	
  really	
  enjoyed.	
  It	
  was	
  nice	
  geGng	
  to	
  know	
  
them	
  beHer.	
  »	
  
May 2012 – First Meal
May 2012 – First Internal Release
June 2012 – Logo and name announced
June 2012 – Cookening.com Live
June 2012 – The Cookening Brigade
June 2012 - Business Cards
September 2012 - Teasing
November 2012 - Private Alpha Release
December 2012 – First hosts’ tables
January 2013 – The Art of Cookening Magazine
March 2013 – First meal through Cookening
April 2013 – First « Apéro » at the office
May 2013 – Public Launch
May 2013 – Public Launch
June 2013 – Collaborative Dinner
June 2013 – Cookening in the Press
July 2013 – Cookening Content Srategy
September 2013 – More and more Hosts and Meals
September 2013 – Cookening Video
The best is yet to come
www.cookening.com

More Related Content

More from Cedric Giorgi

LeWeb Keynote - The biggest Impact of the Sharing Economy: Connecting Cultures
LeWeb Keynote - The biggest Impact of the Sharing Economy: Connecting CulturesLeWeb Keynote - The biggest Impact of the Sharing Economy: Connecting Cultures
LeWeb Keynote - The biggest Impact of the Sharing Economy: Connecting CulturesCedric Giorgi
 
Offline is the new online - Le futur d'internet n'est plus derrière un écran
Offline is the new online - Le futur d'internet n'est plus derrière un écranOffline is the new online - Le futur d'internet n'est plus derrière un écran
Offline is the new online - Le futur d'internet n'est plus derrière un écranCedric Giorgi
 
Thinking Product, Brand & Vision for your startup
Thinking Product, Brand & Vision for your startupThinking Product, Brand & Vision for your startup
Thinking Product, Brand & Vision for your startupCedric Giorgi
 
Secrets of a good Pitch
Secrets of a good PitchSecrets of a good Pitch
Secrets of a good PitchCedric Giorgi
 
Food & Tech Startups
Food & Tech StartupsFood & Tech Startups
Food & Tech StartupsCedric Giorgi
 
Lift workshop - The Rise of the Collaborative Economy
Lift workshop - The Rise of the Collaborative EconomyLift workshop - The Rise of the Collaborative Economy
Lift workshop - The Rise of the Collaborative EconomyCedric Giorgi
 
Medias sociaux - Où en est-on ?
Medias sociaux - Où en est-on ?Medias sociaux - Où en est-on ?
Medias sociaux - Où en est-on ?Cedric Giorgi
 
Social Media Tools - Fly or Die
Social Media Tools - Fly or DieSocial Media Tools - Fly or Die
Social Media Tools - Fly or DieCedric Giorgi
 
Comscore @ TCFRemix par Delphine Gatignol -
Comscore @ TCFRemix par Delphine Gatignol - Comscore @ TCFRemix par Delphine Gatignol -
Comscore @ TCFRemix par Delphine Gatignol - Cedric Giorgi
 
L’art de pitcher une startup lors d’une conférence/compétition
L’art de pitcher une startup lors d’une conférence/compétitionL’art de pitcher une startup lors d’une conférence/compétition
L’art de pitcher une startup lors d’une conférence/compétitionCedric Giorgi
 
Launching your service into the French Market
Launching your service into the French MarketLaunching your service into the French Market
Launching your service into the French MarketCedric Giorgi
 
Twitter, quelle possibilité pour les marques ?
Twitter, quelle possibilité pour les marques ?Twitter, quelle possibilité pour les marques ?
Twitter, quelle possibilité pour les marques ?Cedric Giorgi
 
Application Stores and Mobile Social Media : Presentation @ Marketing 2.0 Con...
Application Stores and Mobile Social Media : Presentation @ Marketing 2.0 Con...Application Stores and Mobile Social Media : Presentation @ Marketing 2.0 Con...
Application Stores and Mobile Social Media : Presentation @ Marketing 2.0 Con...Cedric Giorgi
 
Identité NuméRique d'une personne et d'une marque : Cours à l'ESC Toulouse
Identité NuméRique d'une personne et d'une marque : Cours à l'ESC ToulouseIdentité NuméRique d'une personne et d'une marque : Cours à l'ESC Toulouse
Identité NuméRique d'une personne et d'une marque : Cours à l'ESC ToulouseCedric Giorgi
 
Mobile Viral Marketing and Mobile WOM - IWOMC
Mobile Viral Marketing and Mobile WOM - IWOMCMobile Viral Marketing and Mobile WOM - IWOMC
Mobile Viral Marketing and Mobile WOM - IWOMCCedric Giorgi
 
Solutions Alternatives
Solutions AlternativesSolutions Alternatives
Solutions AlternativesCedric Giorgi
 

More from Cedric Giorgi (17)

LeWeb Keynote - The biggest Impact of the Sharing Economy: Connecting Cultures
LeWeb Keynote - The biggest Impact of the Sharing Economy: Connecting CulturesLeWeb Keynote - The biggest Impact of the Sharing Economy: Connecting Cultures
LeWeb Keynote - The biggest Impact of the Sharing Economy: Connecting Cultures
 
Offline is the new online - Le futur d'internet n'est plus derrière un écran
Offline is the new online - Le futur d'internet n'est plus derrière un écranOffline is the new online - Le futur d'internet n'est plus derrière un écran
Offline is the new online - Le futur d'internet n'est plus derrière un écran
 
Thinking Product, Brand & Vision for your startup
Thinking Product, Brand & Vision for your startupThinking Product, Brand & Vision for your startup
Thinking Product, Brand & Vision for your startup
 
Secrets of a good Pitch
Secrets of a good PitchSecrets of a good Pitch
Secrets of a good Pitch
 
Food & Tech Startups
Food & Tech StartupsFood & Tech Startups
Food & Tech Startups
 
Grenoble
GrenobleGrenoble
Grenoble
 
Lift workshop - The Rise of the Collaborative Economy
Lift workshop - The Rise of the Collaborative EconomyLift workshop - The Rise of the Collaborative Economy
Lift workshop - The Rise of the Collaborative Economy
 
Medias sociaux - Où en est-on ?
Medias sociaux - Où en est-on ?Medias sociaux - Où en est-on ?
Medias sociaux - Où en est-on ?
 
Social Media Tools - Fly or Die
Social Media Tools - Fly or DieSocial Media Tools - Fly or Die
Social Media Tools - Fly or Die
 
Comscore @ TCFRemix par Delphine Gatignol -
Comscore @ TCFRemix par Delphine Gatignol - Comscore @ TCFRemix par Delphine Gatignol -
Comscore @ TCFRemix par Delphine Gatignol -
 
L’art de pitcher une startup lors d’une conférence/compétition
L’art de pitcher une startup lors d’une conférence/compétitionL’art de pitcher une startup lors d’une conférence/compétition
L’art de pitcher une startup lors d’une conférence/compétition
 
Launching your service into the French Market
Launching your service into the French MarketLaunching your service into the French Market
Launching your service into the French Market
 
Twitter, quelle possibilité pour les marques ?
Twitter, quelle possibilité pour les marques ?Twitter, quelle possibilité pour les marques ?
Twitter, quelle possibilité pour les marques ?
 
Application Stores and Mobile Social Media : Presentation @ Marketing 2.0 Con...
Application Stores and Mobile Social Media : Presentation @ Marketing 2.0 Con...Application Stores and Mobile Social Media : Presentation @ Marketing 2.0 Con...
Application Stores and Mobile Social Media : Presentation @ Marketing 2.0 Con...
 
Identité NuméRique d'une personne et d'une marque : Cours à l'ESC Toulouse
Identité NuméRique d'une personne et d'une marque : Cours à l'ESC ToulouseIdentité NuméRique d'une personne et d'une marque : Cours à l'ESC Toulouse
Identité NuméRique d'une personne et d'une marque : Cours à l'ESC Toulouse
 
Mobile Viral Marketing and Mobile WOM - IWOMC
Mobile Viral Marketing and Mobile WOM - IWOMCMobile Viral Marketing and Mobile WOM - IWOMC
Mobile Viral Marketing and Mobile WOM - IWOMC
 
Solutions Alternatives
Solutions AlternativesSolutions Alternatives
Solutions Alternatives
 

Recently uploaded

HONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael HawkinsHONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael HawkinsMichael W. Hawkins
 
A305_A2_file_Batkhuu progress report.pdf
A305_A2_file_Batkhuu progress report.pdfA305_A2_file_Batkhuu progress report.pdf
A305_A2_file_Batkhuu progress report.pdftbatkhuu1
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Lviv Startup Club
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLSeo
 
Understanding the Pakistan Budgeting Process: Basics and Key Insights
Understanding the Pakistan Budgeting Process: Basics and Key InsightsUnderstanding the Pakistan Budgeting Process: Basics and Key Insights
Understanding the Pakistan Budgeting Process: Basics and Key Insightsseri bangash
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableDipal Arora
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxWorkforce Group
 
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒anilsa9823
 
Best Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in IndiaBest Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in IndiaShree Krishna Exports
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...lizamodels9
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageMatteo Carbone
 
Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Roland Driesen
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesDipal Arora
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis:  Simple Linear Regression Multiple Linear RegressionRegression analysis:  Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRavindra Nath Shukla
 
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Delhi Call girls
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116  - With room ServiceCall Girls in Gomti Nagar - 7388211116  - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Servicediscovermytutordmt
 
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 DelhiCall Girls in Delhi
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Dave Litwiller
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxAndy Lambert
 

Recently uploaded (20)

HONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael HawkinsHONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael Hawkins
 
A305_A2_file_Batkhuu progress report.pdf
A305_A2_file_Batkhuu progress report.pdfA305_A2_file_Batkhuu progress report.pdf
A305_A2_file_Batkhuu progress report.pdf
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
 
Understanding the Pakistan Budgeting Process: Basics and Key Insights
Understanding the Pakistan Budgeting Process: Basics and Key InsightsUnderstanding the Pakistan Budgeting Process: Basics and Key Insights
Understanding the Pakistan Budgeting Process: Basics and Key Insights
 
Forklift Operations: Safety through Cartoons
Forklift Operations: Safety through CartoonsForklift Operations: Safety through Cartoons
Forklift Operations: Safety through Cartoons
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptx
 
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
 
Best Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in IndiaBest Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in India
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
 
Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis:  Simple Linear Regression Multiple Linear RegressionRegression analysis:  Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear Regression
 
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116  - With room ServiceCall Girls in Gomti Nagar - 7388211116  - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Service
 
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
 

The cookening story