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Shift to Open: Singularity University

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http://singularityu.org December 12, 2015 presentation

Creative Commons is a nonprofit organization at the center of a high-profile, international movement to promote sharing of creativity and knowledge. Our goal is to help realize the full potential of the Internet—universal access to research and education, full participation in culture—to drive a new era of development growth, and productivity. CC provides the well-known suite of licenses that have become the global standard used by leading companies, institutions and individuals across culture, education, government, science, and more to promote digital collaboration and innovation.

The CC licenses are everywhere—1 billion CC licenses in use across 9 million websites—making it easy for anyone to use and re-use content. For example, CC licenses help the world gain access to NASA’s most iconic images from space, help educators create curriculum that will bring down the cost of college for everyone, and allow scientists to freely share their work with medical professionals around the world. CC also works with foundations and governments to ensure that when they fund new content, like research and educational materials, those materials are made available for us to freely use, share, and improve.

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Shift to Open: Singularity University

  1. 1. Dr. Cable Green Director of Global Learning cable@creativecommons.org @cgreen The Shift to Open
  2. 2. Except where otherwise noted, this work is licensed under: http://creativecommons.org/licenses/by/4.0
  3. 3. Download Slides • http://www.slideshare.net/cgreen • Keep a copy, share, modify for your use • Education is about sharing… • Requirement? Attribution.
  4. 4. Why is open ____ happening? • Education • Science, Research • Data • Culture (books, images, music, movies) • Galleries, Libraries, Archives, Museums • Policy
  5. 5. Cost of “Copy” For one 250 page textbook: • Copy by hand - $1,000 • Copy by print on demand - $4.90 • Copy by computer - $0.00084
  6. 6. Cost of “Distribute” For one 250 page textbook: • Distribute by mail - $5.20 • $0 with print-on-demand (2000+ copies) • Distribute by internet - $0.00072
  7. 7. Handwriting Printing Press Internet Copying a book $1000s per copy $1s per copy $0.0001s per copy Distributing a book $1000s per copy $1s per copy $0.0001s per copy
  8. 8. Copy and Distribute (and storage) are “Free” This changes everything…
  9. 9. Internet Enables Copyright Forbids
  10. 10. open ≈ free
  11. 11. free is assumed online
  12. 12. open > free
  13. 13. open = free + permissions
  14. 14. • Make and own copiesRetain • Use in a wide range of waysReuse • Adapt, modify, and improveRevise • Combine two or moreRemix • Share with othersRedistribute The 5Rs
  15. 15. retain is fundamental
  16. 16. retain is prerequisite to revise and remix
  17. 17. Open 1. Free and unfettered access 2. Perpetual, irrevocable 5R permissions
  18. 18. Nonprofit organization Open copyright licenses Founded in 2001 Operates worldwide Teams in 85 countries
  19. 19. Step 1: Choose Conditions Attribution ShareAlike NonCommercial NoDerivatives
  20. 20. Step 2: Receive a License
  21. 21. most freedom least freedom
  22. 22. stateof.creativecommons.org/2015
  23. 23. How is “open” changing education?
  24. 24. Open Educational Resources (1) Free and unfettered access, and (2) Free copyright permissions to engage in the 5R activities
  25. 25. Textbook Pricing in Context One Month Access to… Costs… Netflix – 10k Movies / TV Episodes $7.99 / month Spotify – 15M Songs $9.99 / month CourseSmart – 1 Biology Textbook $19.67 / month
  26. 26. 65% of students decided against buying a required textbook because of cost US PIRG Report, 2014 http://www.uspirg.org/reports/usp/fixing-broken-textbook-market
  27. 27. 50% of students said that cost of textbooks impacted how many and which classes they took US PIRG Report, 2014 http://www.uspirg.org/reports/usp/fixing-broken-textbook-market
  28. 28. 82% of students felt they would do significantly better in a course if textbook was available for free US PIRG Report, 2014 http://www.uspirg.org/reports/usp/fixing-broken-textbook-market
  29. 29. High textbook costs Decrease student access Increase student drop rates Decrease student success and learning
  30. 30. Money is shifting to open • Governments • Foundations • open license requirements on grants and contracts
  31. 31. Publicly funded resources should be openly licensed resources.
  32. 32. White House issues directive supporting public access to publicly funded research
  33. 33. $2 billion: new academic programs @ 700+ Community Colleges Creative Commons Attribution License (CC BY) required
  34. 34. Guess which US Department is the user of Open Source Software… and why?
  35. 35. Global Grand Challenges • global grand challenges + open = next frontier in education • students & professors become co-creators, updaters, implementers of knowledge
  36. 36. Lumen Learning $ Cut total spend on textbooks by 90% Measurable increase (5-10%) in student success Open licensing of all new content Data-driven course updates Smooth faculty transition to open content Student access to materials from day 1
  37. 37. Open Business Models • #1 Build a community around your content. • #2 Determine how you fit within the larger internet ecosystem and cultivate those connections. • #3 Empower your community to create. • #4 Embrace the social purpose behind what you do.
  38. 38. Groups of 3-4 (5 min): Is open licensing a threat to or an opportunity for your company / industry?
  39. 39. Dr. Cable Green Director of Global Learning cable@creativecommons.org twitter: @cgreen The Shift to Open

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