A presentation on why and how to use LinkedIn, some tips to make it less painful, and some basics that everyone should do. Was delivered March 14 to staff at Neil Squire Society. Goal is to remove the fear and empower people to use social networking to further the organization's mission. Lots of screenshots to show examples, so many people are included without their direct consent (but they use LinkedIn, so they chose their information to be available this way).

1. LINKEDIN
10 ways to use LinkedIn at Neil Squire Society

2. Agenda
 Top 10 reasons for Neil Squire Society
staff to use LinkedIn
BONUS TIPS:
 Stop LinkedIn from driving you crazy
 Simple steps to +1 your LinkedIn Game

3. So…. Why LinkedIn?
 It is the social network to make business connections
and maintain relationships.
 *exceptions apply. 

4. 10. This is your new resume
 “97.3% of recruiters used LinkedIn as a recruiting tool
in 2012.”
Source: http://www.forbes.com/sites/susanadams/2013/02/05/new-survey-linked-in-more-dominant-than-ever-among-job-
seekers-and-recruiters-but-facebook-poised-to-gain/ Published Feb 5, 2013. Accessed March 13, 2014.
 Some LinkedIn Headings
 Summary / Profile
 Work History
 Education
 Volunteerism
 Projects
 Skills and Endorsements
 Publications
 Recommendations

5. 9. Post networking follow-up
 Beware of mobile app for connecting
 Beware of list – do it from the profile page

6. 8. Network. Jobs. Interests.
 LinkedIn menu items sound a lot like pieces of our
Employ-Ability and Working Together program, eh?

7. Example: Jobs

8. 7. Sharing is Caring
 You are a Neil Squire Society brand ambassador

9. 6. LinkedIn updates are seen more

10. 6. LinkedIn updates are seen more
 *exceptions apply. 

11. 5. Join Specific Groups… maybe
 Can find your
“tribe” of like
minded individuals
 Can also find a
bunch of spam and
marketers
 Can also find
abandoned,
neglected groups

12. 4. Import Your Contacts

13. When you add an address book…

14. 3. Check out your potential hires
 … they are checking you out. Stalk back!
 Search a candidate you are interested in, to the
following search engines, before interview:
 LinkedIn
 Google
 Google with “<name> twitter”
 Facebook
 FYI, we can run criminal background checks at NSS
for $27 w/ 48 hour turnaround.

15. 2. Give some love / recommendations

16. 1. Find your “in.” You = Kevin Bacon
 LinkedIn Search is very powerful!

17. Find a contact at a company…

18. …learn of networks’ job opportunities…

19. … or a possible funder connection…

20. … or leverage your network.

21. Stop LinkedIn from driving you crazy

22. Limit Email Notifications

23. Endorsements on a profile
 “Socially
Validated”
skills
portfolio

24. Endorsements pop-up

25. Endorsements – make them stop!
Endorsement - Equivalent of “Liking” or “+1” a skill
Source: http://cogdogblog.com/2013/07/29/endorse-is-the-new-like/

26. Recommendations > Endorsements
 Equivalent to a Letter of Reference

27. One-up your LinkedIn Game

28. Nail the basics
 Get a decent picture
 Put the basics of your resume (model good
behaviour for your clients)
 Connect with people you meet – it bridges you to
their communities, and them to yours.
 You know, the “Social” part of networking. 

29. Customize your URL
 http://ca.linkedin.com/in/YourName

30. Share your passion