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Chad Norman
VP of Marketing, SPARC
Chad is a digital marketing strategist,
proven leader, speaker, and author. As
VP of Marketing at SPARC, he leads
marketing and communication strategy
across all business units. Previously at
Blackbaud, the leading provider of
nonprofit technology solutions, Chad
managed digital marketing and online
training teams. His book, 101 Social
Media Tactics for Nonprofits: A Field
Guide, was published by Wiley in
February 2012. Chad has presented at
dozens of industry events including
DMA, AFP, and has lectured at Wake
Forest University, Indiana University,
University of Michigan, and College of
Christina Lock
VP of Human Resources, SPARC
Christina has over 10 years of human
resources and recruiting expertise with a
proven track record of driving results,
implementing ‘best-in-class’ processes, and
instilling a business-minded approach to
functional situations. A strategic problem
solver with excellent aptitude in client
negotiations and building rapport. As the
Vice President of HR and Recruiting at
SPARC, Christina and her team have hired
over 300 Team Members in less than 5
years, all the while standing up internal HR
processes from the ground-up. Previous to
her position at SPARC, Christina held
positions as Lead Recruiter for the
Corporate Headquarters of a Fortune 500
company (ARAMARK), as well as a highly
successful career in an external search firm.

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