[Challenge:Future] Global Medical Hub at the Crossroads of East and West
1. Team
fYOUture
Selected EE Country: Bulgaria
Team Leader: Silviya Dineva (Bulgaria)
Members: Martin Taslakov (Bulgaria) and Todor Raykov
(Bulgaria)
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Why Invest in Eastern Europe?Outline Level
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The Unique Competitive Advantages of theoutline
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Click to edit the Region
text format junction between thetext format Far East
Located at the West and the
Second the Silk Road crosses the region en-route to Western
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EuropeThird Outline Level
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Eastern
Europe
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The geographic center of the
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Politically stable Low taxes
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Rich on natural Cheap and highly-
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qualified labor force
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Growing economically Great Sixthconnections
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Urbanizing at a fast pace Potential for high
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returns
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Why Choose Bulgaria? Outline Level
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The country attracts a large number of:
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International investors Tourists
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World class summer and winter resorts
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IT industry
Excellent medicalLevel
education
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Tourism
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Bulgaria’s myriads of spa, ski, and sea resorts attract
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millions the outline
text format text format IT Services
Mr. Petar Rumenov, Bulgarian tourism expert
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Pristine nature
Secondsector in Bulgaria
The IT
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Balneology
−accounts for about 10% of
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Cheap services the country’s GDP
Quality
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Bulgaria’s IT outsourcing sector
grows steadily
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Booming software and hardware
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Mr. Nikolay Chebotarev, HP Bulgaria
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growth
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Interviews With Industry Representatives - 2
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Biomedical Research
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Bulgaria is a member of the EU and this
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reduces travel expenditures of medical
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text tourists significantly.
format focus industries could give the
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country and the region a
Dr. Valeria Outline Level
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competitive advantage in
global economy.
Prime destination for medical tourism
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Internationally recognized medical centers
Low price of healthcare Outline
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Highly-qualified experts Bulgaria might develop into a
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medical hub, whereas the most
Education
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wanted profession could emerge
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Excellent traditions in medical education engineering and computing.
Low university tuition Sixth Outline
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Student diversity
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Future Companies Outline Level
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The envisioned medical hub will be composed of clusters of Small and Medium-sized
Enterprises (SMEs) in the medical field. Why clusters? The to edit the outline
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Click cluster structures stimulate:
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The incorporation of SMEs with various ownership structures and size
Newcomers with innovative ideas to join the industry
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Flexibility, Innovation and research
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Customization of services
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An example of such a medical cluster could include:
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prostheses manufacturing unit
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R&D Laboratory
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Specialized surgery hospital − Sixth Outline
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Click to editTo improve the daily life of physically disabled people around the globe
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To reintegrate them back into the labor force
text format To increase their self-esteem text format
Core values
To provide them with tools for an independent and successful life
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Implement the latest 3D scanners and
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Strategy printers for the manufacturing of
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customized prostheses.
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Level Open innovation: Generated 3D blueprints of artificial
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human limbs will be shared with the global medical
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community in order to distribute−knowledge and
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Global Impact Outline Level
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The open innovation strategy will convert the clusters into a global
repository edit the knowledge and practice. The information willoutline
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text format Dynamic and up-to-date text format
Accessible
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The Bulgarian doctors will share
their expertise with theirOutline Level
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through remote video-based surgeries.
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All this will increaseFifth Outline
− the prestige of Bulgaria as a medical tourism
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destination and as a global factor in the healthcare industry.
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State of the art facilities, world-renowned experts and excellent climateOutline
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conditions for rehabilitation will attract patients from around the world. This
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will inevitably boost the economy of the country and the region as a whole.
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Vision of the Future Outline Level
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The next logical step in the development of this cluster will be to introduce
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biogenetically developed prostheses that will mimicry the sensitivity and abilities
of real format organs.
text limbs and text format
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To achieve thisFourth cluster should focus its endeavors on the close cooperation
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between its R&D, IT and medical units rather than on one particular department.
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If it manages to foster such clusters of companies, Bulgaria could spark the region’s
transformation into a global medical hub at the crossroads of East andOutline
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