1. W-E have the solution
Team name : W-E Consultants
Team leader: Andrei Stoica
Team members: Daniela Preda, Bogdan Radoi
Country: Romania
School: Bucharest Academy of Economic Studies
February 27 2013
Wednesday, February 27, 13

2. Companies and competitiveness of Eastern Europe
The graph shows the gap between Western and Eastern European
countries . The Western Europe is characterized of high levels of
productivity, while in the East these levels are compensating with low
costs of labour force.
Eastern Europe is dominated
Source: World Economic Forum - The Europe 2020 Competitiveness Report
- Economy based on imitation
- Low operational costs that can attract foreign investors
- Excellence in exports (even during the financial crisis - Hungary, Slovakia were able
to increase their export rate)
- EE fulfills the basic requirements such as health an primary education
- High share of people working in agriculture (Poland, Serbia, Romania,Bulgaria) but
Source: World Economic Forum - Data Platform also in industry (Slovakia, Czech Republic, Russia)
February 27 2013
Wednesday, February 27, 13

3. An European growth model 1. Deepen the single market
Modern services:
Facilitate trade in digital services
Increase internal labor mobility
2.
Widen regional economic integration
Modern services:
Crisis-proof financial flows in Europe
Productivity growth:
Facilitate production networks
Align business regulation with a common market
Improve public service delivery
3. Streghten global economic leadership
Modern services:Address private debt overhang
Productivity growth:
Create world class innovation systems
Expand private funding of tertiary education
Reform(external) immigration policies
Demographic trends:
Reassess employment-protection laws
Reform social security
Reduce fiscal deficits and public debt
Wednesday, February 27, 13

4. Interview findings: EE should focus on
education, R&D and agriculture
EE Weaknesses EE Opportunities
1. educated labour force characterized by high professional
1. access to financing aspirations
2. corruption 2. high literacy rate
3. inefficient government bureaucracy 3. government incentives & incentives related to EU funding (if
4. tax rates and regulations applicable)
5. inadequate supply of infrastructure 4. cost advantage
6. policy instability 5. agricultural & natural resources potential
6. tourism
Focus industries
- agriculture
- IT
- green energy
- engineering
- R&D
Wednesday, February 27, 13

5. Interview findings: Education & Research the
most important
Type of companies that should
emerge:
1. highly innovative research hubs
2. multinational energy companies with a focal point on a green &
sustainable energy
3. high tech IT companies established in the cloud
4. ultra specialized small - medium companies centered on specific
areas of agriculture
2022 jobs:
1. teacher, scientist
2. energy engineer,
3. programer, safety cloud expert
4. agronomic engineer, food researcher,
Wednesday, February 27, 13

6. Vision of a future company
We envision 4 types of companies that will emerge by 2022
✤ highly innovative research hubs
✤ multinational energy companies with a focal point on green &
sustainable energy
✤ high tech IT companies established in the cloud
✤ ultra specialized small-medium companies focused on specific areas
of agriculture
Wednesday, February 27, 13

7. a. highly innovative research hubs
Characteristics:
✤ size: small size or attached to regional corporations
✤ ownership: private equity, shares belonging to different companies/
multinationals that would get involved in the same type of
innovation research
✤ the most important department would be research&development
✤ values: sense of fairness, social impact
Wednesday, February 27, 13

8. b. multinational energy companies with a
focal point on green & sustainable energy
Characteristics:
✤ size: big & mergers between different energy companies (oil, gas).
also collaborating with research hubs and labs
✤ the most important department would be energy reengineering
✤ values: sense of responsibility, environment protection
Wednesday, February 27, 13

9. c. high tech IT companies
Characteristics:
✤ size: big companies based on IT cloud system
✤ the most important department would be IT & cloud security
✤ values: sense of responsibility, environment protection, information
Wednesday, February 27, 13

10. c. ultra specialized small-medium companies
based on agriculture
Characteristics:
✤ small companies specialised on different areas of agriculture
✤ the most important department would be agronomic research,
nutrition
✤ values: sense of responsibility, environment protection, health
Wednesday, February 27, 13