This new vision reflects Samsung Electronics’
commitment to inspiring its communities by
leveraging Samsung's three key strengths: “New
Technology,” “Innovative Products,” and “Creative
Solutions.” -- and to promoting new value for
Samsung's core networks -- Industry, Partners, and
Employees. Through these efforts, Samsung hopes to
contribute to a better world and a richer experience
7. Marketing Strategy:
The Company uses 4 marketing mix in their marketing strategies:
Products in the marketing mix of Samsung.
Price in the marketing mix of Samsung.
Place in the marketing mix of Samsung.
Promotion of the marketing mix of Samsung.
8. Products in the marketing mix of Samsung:
9. Price in the marketing mix of Samsung:
Because of its presence in deferent product categories
Samsung uses various pricing strategy. Samsung Company
follows Skimming the price and Competitive policy in the
10. Place in the marketing mix of Samsung:
Samsung is present through various channels in the market.
It works on the channel marketing concept wherein there
are three segments such as sales and service dealers,
modern retail, and distributors.
11. Promotion of the marketing mix of Samsung:
Samsung uses multiple forms of promotion and tactics to
attracting the customers to themselves through advertising
and other sales promotions.
Samsung high-end flagship product galaxy S6 fails to earn
the desired revenue.
Company intensified from chinese handset makes who are
offering similar technology at lower price.
Samsung has strong manufacturing and marketing capabilities.
Samsung has impressive research and design capabilities.
Samsung is the world’s number one marketer of mobile phones with 21.4% of
the world’s largest market share.
Huge investment on Research & Development..
Focus on mass market instead of niche market..
Increasing on electronics consumer market
Strong customer demand for innovative products &
High % of Younger population, which can be expand a
new market now and in the future.
Apple’s reputation for quality, reliability and
sophistication seems to be growing.
Apple could enter more consumer products areas
such as home appliances and cameras and directly
compete with Samsung in those markets.
It is very clear that mission and vision policy, marketing strategies,
technological updates and research and development are the key
features for the progress of a company.