2. SUNSILK –GOG was launched on 17 july,2006.
Developed by HLL in partnership with JET AD
AGENCY and BC webwise
Largest spender in media
Launched rural marketing programs-
PROJECT SHAKTI
LIFEBUOY SWASTHAY CHETNA
3. Leading brand of UNILEVER in 50 countries.
In 1987, sunsilk became the first shampoo to
launch a two-in-one shampoo.
In 2003, sunsilk brand was re-launched as
sunsilk naturals.
4. GOG CHAT
GANG BLOGS
GANG GAMES
A PARADE GROUND
JOB SITE: Monster.com
Centerpiece of GOG: MAKEOVER MACHINE
5.
6.
7.
8. Late 2006, GOG website came into action
when HLL conducted SUNSILK HAIR BARS
event in DELHI.
In dec 2006, another event in mumbai
CUSTOMER RELATIONSHIP MANAGEMENT
STRATEGY.
9. NON-TRADITIONAL MEDIA
SPONSORED EVENTS: ‘FEMINA MISS INDIA’ and
‘INDIA FASHION WEEK’.
ONLINE INITIATIVE:
JUST FOR YOU ZONE-JAVED HABIB
COOL ZONE-SUNSILK COOL AND FRESH
11. GOG had 1,00,000 registered members within
36 days of its launch.
Site had registered almost 200million hits.
HUL vision with GOG was long term.