D'Essence Consulting is a Mumbai-based management consulting firm that has been operating since 1999. They provide services related to business strategy, market entry, M&A advisory, and more. Their services are customized for clients across various industries and business stages. They have expertise in developing entry strategies for foreign companies looking to enter the Indian market.

1. 1
INDIA ENTRY STRATEGY SERVICES
COMPETENCY PROFILE
www.dessenceconsulting.com

2. We are a Management Consulting, Business Strategy and M&AAdvisory firm based in Mumbai
since 1999
We work towards extending our insights, knowledge and experience for building and growing
businesses profitably
2
Build Grow
Remain
Competitive
M&A
Advisory
Agnostic to:
• Life cycle
• Size
• Scale
• Structure
• Vertical and
• Location

3. India Entry Strategy Services
3
A : MARKET ANALYSIS
1. Market Mapping, Market Sizing
2. Domain Report, Competitive Analysis
3. Regulatory Overview
4. Feasibility Study of Setting up India
Business
5. Go to Market Strategy
6. Business Model Design
7. Product Concept Test
8. India Pricing Test
B : JV & PARTNERSHIP
1. Identification of JV Partners and Strategic
Alliances
2. Identification of Acquisition Targets
C: CHANNEL PARTNERS
1. Identification of Potential Vendors
2. Channel Study and Identification Channel
partners
3. Creating Franchise Model if required
D: SITE ANALYSIS & TALENT SEARCH
1. Manufacturing Site Selection Analysis
2. Human Resources Study including Costs,
Benchmarking, Availability, sourcing
3. Senior Talent Search and placement

4. “We believe that any strategy is as good as its implementation.
We help execute and monitor”
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• Life Sciences (Bio- technology, Health
care, Pharma)
• Agriculture
• ITES/ BPO
• Education
• Banking & Financial Services
• Non- Profit Organizations
• Government Institutions
• Industrial and Consumer Chemicals
• Construction Equipment
• Machine Tool
• Textile Machinery
• Textile
• Automobile and Auto Component
• Hospitality & Tourism
• Food & Beverages
• Media, Entertainment & Lifestyle
• Retailing
EXPERIENCE ACROSS
VARIOUS VERTICALS
D’ESSENCE
ADVANTAGE
• Customization
• Adapting to size
• Strategy Development
• Faster Delivery
• Easily Accessible
• Team Mix

5. “Our framework enables us to segment key areas, suggest solutions and improve efficiencies,
aiding streamlining of operations”
5
COMMENCEMENT
Understand Vision, Mission and goals
- Discuss assumption and plans
INDUSTRY ANALYSIS
Brief Industry Overview- Covering current industry
status and future opportunity
BUSINESS UNIT ANALYSIS
Understand business objectives, corporate
structure, culture, processes and operations
VALIDATION
Validation of key findings
STRATEGY FORMULATION
Use multiple techniques to be future ready
DELIVERY
Presentation and delivery of the report
ASSISTANCE IN IMPLEMENTATION

6. Select Case Studies of India Entry Strategy
6
Ashok Leyland & John Deere
To develop India entry strategy in alliance with an International partner (U.S) for backhoe loaders in India
1. Identifying important combinations of machine feature / performance attributes and key trade offs
2. Identify gaps in positioning of current players of backhoe loader in India with respect to key dominant player
3. Estimating the Customer wish list and desirability of the new product features in the currently available machine
4. To identify and estimate positioning of the different brands with the market leader in backhoe loaders
Doosan Construction Equipment
1. Market mapping for Indian Construction Equipment Market
2. Deep Dive Study for Back hoe loader and Hydraulic crawler excavators
3. Total Cost of Ownership for Excavators
4. Key Attributes & Product concept testing for hydraulic excavators
5. Distribution Channel and Strategy
6. Dealer and Vendor Study
7. Site Analysis and Selection Study
Doosan Machine Tool
1. Market mapping for Indian Machine Tool Market
2. Distribution Channel and Strategy
3. Dealer and Vendor Study
4. Human Resources and Talent pool Benchmarking and availability study
5. Site Selection

7. Select Case Studies of India Entry Strategy
7
PSD Exports
Dubai based company planning to enter a Niche Cosmetics Multi Brand Product Retail Venture in India
1. Set up a counter-shop in shop in an upcoming mall in South Mumbai and retail up market Cosmetics, Toiletries and Skin Care
products in the Branded Premium Category.
2. Forecast financial overview and revenue streams covering 5 years of operations
3. We have design the Market Entry Strategy and Business Plan and implemented the Go To Market Strategy
Promar Japan
To create the Database of information related to international tea trade (International Tea Trade Database) for Japanese Green Tea
Industry
The project will focus on regulations and trade data related to five products: Pure Green Tea (Packaged leaves, Tea bags), Pure Green
Tea (Loose, Bulk leaves), Pure Powdered Green Tea, Genmai Tea and Instant Tea
Digital Satellite Radio
Entry strategy for the group into satellite-based Radio segment encompassing market study, feasibility analysis, Business Plan and
Liasoning with WorldSpace India, a leading satellite radio service provider based in Washington
Formation of Worldwide Media
Conceptualization, market analysis and strategy formulation, Business Plan Liasoning with International investors and final deal
closure with BBC Worldwide. Joint Venture between BBC Worldwide and the Magazines division of the client company

8. Select Case Studies of India Entry Strategy
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Darden
1. Market entry model for Restaurant business
2. Geographical strategies employed by chains
3. Sensible modifications to enhance customer appeal
4. Common development numbers and timetable or brand expansion
5. Distribution Channel and Strategy
6. Study for key pricing barriers and localization challenges
Dine Equity
1. Indian market entry strategy through the master franchising route
2. Distribution Channel and strategy
Mangalam
1. Identified target segments and user cases
2. Sourcing and Distribution of OEM and compatible Toner and Cartridge
3. Ecommerce presence study
4. Competitive analysis of rebranding Toner products in India

9. Case Studies of India Entry Strategy
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Skyzone
1. Market Model for Trampoline park
2. Study for development
Little Caesars
1. Geographical expansion strategy
2. Study for development
3. Competitive assessment
4. Adaptation and localization study

10. key Clients
Retail, E-Commerce, Internet, Travel & Tourism
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www.ndslindia.com
www.mosambee.com
www.ccavenue.com

11. Key Clients
Manufacturing, Textiles , Pharma and Life Science
11

12. Key Clients
Media Engagement Clients
12

13. 13
Home improvement
Key Clients

14. Key Clients
Miscellaneous
14

15. “Our easy access to Business Leaders, Key Corporate Houses, Funding Organizations, Trade
Associations and Media, Educational Institutes enables us to provide our clients with best in
class solutions to current and future challenges”.
Why choose us?
15

16. Our Network
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Banks
Venture
Capitalists
Investment
Banks
Private Equity
Funds
Senior Corporate
Leaders Trade
Associations
International
Network
Associates
Entrepreneurial
Firms
Domain
Specialists - CA’s
Lawyers, CS
D’ESSENCE
Media
Government Officials,
Bureaucrats, and PSU
Managers

17. Talent
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Chandni Sahgal
1. Managing Director –D’Essence Consulting
2. Pritish Nandy Communications - CEO
3. MTV - General Manager India and VP Southeast Asia
4. Times of India, Times FM - Vice President
5. Cyanamid India - Marketing Services Manager
6. Novartis (Ciba-Geigy) - Assistant Manager Sales & Distribution
7. Eicher Motors ltd. - Executive Finance and Projects
Chandni is the Founder and Managing Proprietor of D'Essence. She has thirty five years of professional
experience spanning several sectors at different functional levels. she has contributed meaningfully in
leadership positions in world-class organizations and several Start-ups through strategic thinking, meticulous
implementation, change management and institution building.

18. 18
Ravi Sahgal India & International experience.
25 years of leadership roles, forte in strategically
turning-around businesses & developing new ones for
leading global and Indian names like AkzoNobel,
Dulux, ICI Paints, Auto color, Duco Kurlon, and Titan in
Consumer, Professional, and Influencer markets.
Ravi is an Alumnus of IIT Roorkee and NMIMS
Mumbai
BBC Knowledge Award as 'The Greatest Marketing Influencers', 2017. The Times Influence National Award
for Marketing Excellence, 2017. KPMG NMIMS Alumni Achievement Award.
A speaker & patron at the CMO Asia Council and the DMAAsia Advisory
Talent Ravi Sahgal

19. Talent
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Financial Consultant- Rajesh Chedda
• Rajesh Chheda is a Chartered Accountant and commerce graduate with more
than 10 years of financial experience.
• He handles the financial aspects of the M&A transactions and also handles the
treasury and accounts of he company.
• He has wide experience of due diligence related activities. He has been with
D’Essence for more than nine years and has worked on assignments covering
various industries.
Project Associate-Chetan Parmar
• Chetan Parmar is a Graduate Engineer from Thapar Institute of Engineering
and Technology Patiala
• He is working on several projects with D'Essence, notable being the Business
plan and Entry Strategy for launch of an E-Vehicles/ Mobility Company.
• Chetan also assists in Smart Sampling and Market Research

20. Contact Us
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D’Essence Consulting
303, Aar Pee Center,
11th Road, Gufic Compound,
MIDC, Andheri (E)
Mumbai- 400093
Chandni Sahgal
+91-22-28347425
chandni@dessenceconsulting.com
URL: www.dessenceconsulting.com