1. Company Profile

2. This presentation has been prepared by Fincon Solutions Private Ltd. (‘FSPL’) and does not
constitute a prospectus or placement memorandum or an offer to acquire any securities. This
presentation or any other documentation or information (or any part thereof) delivered or
supplied should not be deemed to constitute an offer. No representation or warranty, express
or implied is made as to, and no reliance should be placed on, the fairness, accuracy,
completeness or correctness of such information or opinions contained herein. The information
contained in this presentation is only current as of its date. Certain statements made in this
presentation may not be based on historical information or facts and may be ‘forward looking
statements’, including those relating to the general business plans and strategy of FSPL, its
future financial condition and growth prospects, future development in its industry and its
competitive and regulatory environment. These forward-looking statements involve a number
of risks, uncertainties and other factors that could cause actual results, opportunities and
growth potential to differ materially from those suggested by the forward looking statements.
These risks and uncertainties include, but are not limited to risks with respects to its
consultancy and Project advisory business. FSPL may alter, modify or otherwise change in any
manner the content of this presentation, without obligation to notify any person of such
revision or changes. This presentation cannot be copied and disseminated in any manner. No
person is authorized to give any information or to make any representation not contained in
and consistent with this presentation and, if given or made, such information or representation
must not be relied upon as having been authorized by or on behalf of FSPL. This presentation is
strictly confidential.

3. Fincon Solution Private Limited was formally incepted on 17th Aug 2008 in
Bhubaneswar, the state capital of Odisha & popularly called the Temple city
of India.
The company is basically belongs to consulting industry primarily deals with
‘Project Advisory/Finance’ & ‘Financial Advisory’ work.
We advised our clients right from the project conception stage followed by
preparation of the project report, Financial model and its Techno-commercial
appraisal with the support of accredited institution with optimal financial
structuring.
Our Project Advisory would also include turnkey advisory services on
financial structuring, implementation and documentation aspects of Green-
field Projects & Brown Field Projects

4. The scope of work ranges from negotiations with Banks, Financial
Institutions and Multilateral agencies for obtaining the final loan
sanctions.
Our Project Advisory Services broadly include:
1. Review of the Project Structure and Project Costs including various
assumptions.
2. Capital Structuring
3. Identification and evaluation of various sources of finance
4. Financial modelling
5. Risk Analysis and Allocation

5. Key Products
Debt Syndication
Equity Advisory
Management
Reporting
Consultancy
Financial &
Operational
Outsourcing
Risk Advisory &
Compliance

6.  The story of Fincon solutions is intrinsically tied to the story of Mr. Jagabandhu Patra,
the founding member. His wondrous journey from L&T construction company to
architecting project financing in Odisha is synonymous with Fincon’s sweeping
achievement in the field of project finance & Financial advisory work..
 Mr. Jagabandhu Patra, a qualified chartered accountant by profession completed his
professional education in the year 2006. After that he joined L&T construction company
in Chennai. Later on he had settled down to a flourishing Audit practice in Bhubaneswar,
Odisha when the pangs of an unfinished dream started. These pangs continued to gain
ground, strong and silent until that one day, when Mr. Patra realized that he was
consumed by the overwhelming need to lay the foundation for his vision. The vision to
start an independent company for debt syndication, Project Advisory & financial
offshoring & advisory work. This laid the foundation of Fincon solutions Private Ltd.

7. Sagar
Kumar Ray
Eppili
Kumar
Swamy
Vinit
Kumar
Lalani
Bismoya
Kumar
Mohapatra

8.  Mr. Sagar Kumar Ray- Managing Director
Sagar Kumar Ray, founder member cum Managing Director of the company
has been instrumental in the business development of the Fincon Solution
Private Limited . A great resource with par excellence knowledge on
international business. He has been guiding the company from sales and
marketing side.
Bismoy Kumar Mohapatra
Bismoy kumar Mohapatra, a Graduate with a MBA degree has played a
pivotal in the creation of Fincon Solution Private Limited. He has previously
worked with IPICOL and currently he is also a partner in Orisons Minerals &
Properties, a domestic focused Iron Ore trading entity. Mr. Mohapatra is
having rich experience in this line of activity & takes care about day-to-day
operational functions of the company.

9. According to the ESCAP (Economic & Social Commission for Asia
& Pacific) report, the number of consultancy organizations and
consultants in India is now well over 4000 with annual turnover
of Rs.1000 crores which include consultancy exports as well
The consultancy organizations in India are directly or indirectly
supported by more than 1,000 R&D institutions and research
laboratories both under CSIR as well as other major scientific
organizations such as DRDO, Atomic energy and space.
Largest concentration of consultancy organizations is in the
four metropolitan cities Delhi (25.7%) has the highest number
of consultancy organization among four metropolitan cities
followed by Mumbai (25.5%) Chennai (12.1%) and Calcutta
(9.1%).

10. 2008- incorporated as Private Limited Company
2009- Was got its first big takeover cum enhancement project Worth
`30 Crore for a biggest regional PDS item supplier & get it financed by
Bank.
2010- Successfully contributed towards getting approval for Working
capital advance of `. 105 Crore limit for one of the biggest excavation &
iron ore trading concern in Odisha.
2011- Has worked for setting of Aluminum extrusion unit in the name
of Swain Aluminum Pvt Ltd at Khurda, Odisha worth `.23 Crore
followed by preparation of the project report, Financial model and its
Techno-commercial appraisal with the support of accredited institution
with optimal financial structuring.
2011- Successfully completed establishment of Healthcare project of
Apollo clinic at Berhampur, Odisha worth `.6 Crore

11. ` in Lacs. FY 209-
10(Audited)
FY 2010-11
(Estimated)
FY 2011-12
(Projected)
Income Statement
Gross Turnover 9.70 25.30 54.26
Net profit After Tax 2.30 8.65 18.64
Cash Profit 2.53 9.84 20.29
Balance Sheet
Gross Fixed Assets 1.05 5.49 10.26
Net Worth 6.14 9.27 12.54
Equity 4.00 9.61 10.78
Significant Ratio
Net profit to Sales% 23.72 25.46 25.67
Current Ratio 4.57 3.28 3.65
EPS(INR/Share) 2.30 2.68 3.27

12. 0
10
20
30
40
50
60
Turnover
Turnover
Turnover
TurnoverinLacs.
Audited, Estimated & Projected Turnover
Fincon Solutions Private Limited
2011-12
2010-11
2009-10

13. Why Fincon
"The 3 variables have helped us build consistent growth in the last 3
years of our operation."
Consistency Cordiality Convenience

14. Financial feasibility & takeover project for
Orissa Order supplier Private Limited
Financial feasibility & takeover project for
Kalinga Commercial Corporation Limited
Project report & TEV study for Setting up
of aluminum Extrusion Plant with
manufacturing capacity of 6000 tonne Per
Annum
Establishment of Apollo Health care clinic
at Berhampur, for Specimens Holdings Ltd

15. Flying training institute by Fly Air
Aviation Pvt Ltd
Project Report on M/s Gurudev tyres for
opening of Tyres & tubes with multi
facility like under the brand name of JK
tyres
Project advisory work for setting up of
Engineering College by Mahavir
institute of Engineering & Technology

16. Main outline of Presentation
A n o v er v iew o f mar k et d yn amics in O d ish a
Mar k et en tr y Str ateg y
Sales & D istr ib ution Str ateg y

18. L o c a t e d i n t h e E a s t e r n r e g i o n o f I n d i a , O d i s h a h a s a
p o p u l a t i o n o f 4 . 1 C r o r e
T h e c o a s t a l s t a t e h a s a n a r e a o f 1 5 5 , 7 0 7 s q k m a n d
a c c o u n t s f o r 4 . 9 p e r c e n t o f t h e t o t a l l a n d a r e a i n I n d i a .
O d i s h a ’s a d m i n i s t r a t i v e c a p i t a l i s B h u b a n e s w a r. T h e s t a t e
h a s 3 0 a d m i n i s t r a t i v e d i s t r i c t s .
C u t t a c k , R o u r k e l a , B e r h a m p u r , B a l e s h w a r a n d P u r i a r e t h e
o t h e r l a r g e c i t i e s i n t e r m s o f p o p u l a t i o n , a f t e r
B h u b a n e s w a r.

19. Odisha in Figures
Parameter Odisha All States Source
Economy
GSDP as a percentage of
all states GSDP
3.0 100.0
CMIE, as of 2009-
10, Current prices
Average GSDP Growth %
15.5 11.8
CMIE, 2000-01, to
2009-10
Per capital GSDP (US$)
748.5 992.5
CMIE, as of 2009-
10
Physical Infrastructure
Installed Power capacity
(MVV) 4,059.3 159,398.5
Central Electricity
Authority as of
March 2010
GSM Cellular subscribers
(No)
13,467,378 456,586,162
Cellular operators
Association of
India as of June
2010

20. Odisha in Figures-continued
Broad Band
subscribers (No)
48350 49,81,976 As of October
2009
National Highway
Length (KM)
3704 70548 Ministry of Road
transport &
Highways, Annual
Report 2009-10
Major & Minor
ports (No)
1+2 12+187 Indian Ports
Association
Airports (No) 1 133 Airport Authority
of India
Investments
FDI Inflows(US$
Billion)
0.3 120.2 Department of
Industrial policy &
Promotion, April
2000 to May 2010
Outstanding
investments (US $
Billion)
203.9 1972.6 CMIE, as of March
2010

22.  Age wise population distribution in Odisha as in the Year 2011
27%
29%
22%
15%
7%
Population Matrix
0-14 15-29 30-44 45-59 60-74

23.  O r i s s a i s a h e a d c o m p a r e d t o a l l - I n d i a i n s h a r e o f p e r
c a p i t a e x p e n d i t u r e o n f o o d a n d d u r a b l e g o o d s .
 Wi t h r e g a r d s t o s h a r e o f e x p e n d i t u r e o n e d u c a t i o n , a n d
m e d i c a l s e r v i c e s , t h e s t a t e i s c o m p a r a b l e t o t h e a l l -
I n d i a l e v e l .
 S h a r e o f a v e r a g e m o n t h l y p e r c a p i t a e x p e n d i t u r e o n
h o u s e h o l d g o o d s a n d o t h e r s e r v i c e s
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00%
45.00%
Food Education Medical Durable Goods
Consumption Pattern in Urban Area
All India
Odisha

24. 0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
Food Education Medical Durable Goods
Consumption Pattern-Rural Area
All India
Odisha

25.  Odisha’s per capita GSDP in 2009-2010 was US$ 786.6.
 Per capita GSDP has increased at a CAGR of 13 per cent between 1999-
2000 and 2009-2010.
 The per capita GSDP is relatively higher in the district of Khurda, which
is home to the capital, Bhubaneswar, than in the rest of the state.

26. 0
100
200
300
400
500
600
700
800
199
9-00
200
0-01
200
1-02
200
2-03
200
3-04
200
4-05
200
5-06
200
6-07
200
7-08
200
8-09
200
9-10
Per Capital GSDP 255.2 245.1 262.7 290.7 368.1 413.7 450.1 578.6 748.5 725.7 786.6
Per Capital GSDP (US$)
Per Capital GSDP
CAGR
13%

27. Market Entry Strategy
Vision &
Mission
Objectives
Overall
strategy
Positioning
Value
Proposition
Brand
Target
segments

28. • To be the preferred and most trusted one
stop destination for General Insurance
products & Services in Odisha
Vision
• To bring peace of Mind to our clients by
protecting them from Financial Risk
Mission
• Primarily the main objective of the
company will be tapping the potential
Motor segment by tie-up with the Major
dealers of LCV & Commercial vehicle
Objectives

29. • Engineering insurance coverage for new projects as country’s
infrastructure expenditure is likely to be Rs. 47 Lakh Crore
which also includes the various developmental ongoing
projects in Odisha
Overall
strategy
• Our target market is Small-town District & the ideal client in
the age group of 45 - 75 who owns his own home and car
and is debt free & Has exhibited stable family patterns and is
known and respected in the community
• A similar profile should be used for commercial prospects
with emphasis placed on the well-run, profitable business that
has exhibited good claims experience.
Positioning
• Finding and understanding the needs of the customers
• Partnering with the customers
• Helping the customers to achieve his business and other
objectives by the purchase of the right product or service.
Value
Proposition

30. • The Brand aegis of L&T and reputation
for strong customer support will help
company to ensure better revenue
generation
Brands
Target Segments
Bank Channels
Corporate house & SME
Commercial LCV & MV
Dealers
Rural segments (Small towns &
Cities)

31.  In India insurance is sold & not bought. The consultative approach to selling
is the modern approach, which helps customers & prospects to buy. Here, the
customer is seen as a person to be served and not a person to be sold. It helps
the purchaser to make an intelligent decision. Our four step process for
craving out the sales strategy will be:
Sales Strategy
Need discovery
Selection of the
product
Need satisfaction
presentation
Serving
the Sale

32.  Typically our distribution strategy will be routed through three channel which
is as follows:
Fincon
Corporate Team Bank Channel Sub Agents
Deals with all corporate &
SME segment with
premium of more than 10
Lacs
Primarily deals with the
tie-up Banks
RRB
mode
Urban
Based

34. Regd. Office-
HIG 150, VII, SaIiashree
Vihar,Bhubaneswar-751021
Operating office-
B-8, Silicon Lane, Orisons Tower,
Sahid Nagar, Bhubaneswar-
751007