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State of Research Syndicated Research State of Research and Consulting

State of Research
Syndicated Research
Devalued
• Journalists provide
timely analysis
• Bloggers and
independent
analysts publish for
free
• Vendors like IBM
conduct world-class
research
Variable Role/Industry
Coverage
• Siloed coverage
exacerbates
fragmentation
already affecting
companies
• Difficulty hanging on
to “star analysts”
who leave to be
independents
• Requires buying
multiple contracts to
get full “coverage”
Disdain for Consulting
• Firms wired for
detailed consulting
and client
relationship
development.
• Analysts tap the
same research well
with minimal
customization for
clients.

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