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Tablet Marketing Speech

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Tablet Marketing Speech

  1. 1. PROJECT TABLETS THE WORLD TO COME DATE CLIENT JULY 2011 ARYANA
  2. 2. The Future has arrived
  3. 3. How did we get here Two routes : Two Technologies Two markets
  4. 4. Mainframe
  5. 5. Mainframe Mini
  6. 6. Mainframe Mini PC
  7. 7. Mainframe Mini PC Laptop After 30 years 1bn
  8. 8. Mainframe Mini PC Laptop
  9. 9. Mainframe Mini PC Laptop
  10. 10. Mainframe Mini PC Laptop After 20 years After 30 years 4.5bn 1bn
  11. 11. Mainframe Mini PC Laptop
  12. 12. Mainframe Mini PC Laptop
  13. 13. Why Important 6.9bn People in the World After 30 years there are just over 1bn PCs After 20 years there are 4.5bn Mobile Phones 1990s'Most people introduced to computers via PC 2010's Most people introduced to computes via Mobile They are Personal and Powerful
  14. 14. Smart Mobile Domination There are 433m smart phones and 100m tablets pa By 2012 most phone sales will be Smart Phones By 2015 most phones in use will be Smart Phones Apple claims 44% of Smart Devices
  15. 15. MOBILE APP V WEB MINUTES PER DAY
  16. 16. TABLETS XOOM ,PLAY , DELL, GALAXY, IPAD
  17. 17. RISE OF THE TABLETS
  18. 18. IPAD USAGE BY SECTOR
  19. 19. USAGE BY TIME OF DAY PC V PHONE V TABLET
  20. 20. Tablet Usage 45% for Work 94% for Email 69% for Newspapers 33% have PAID for 20-50 Apps
  21. 21. Apps Business Apps Communications Planning Presentation Education
  22. 22. Apps World The store launched in July 2008 with just 500 apps Now more than 350,000 free and paid apps for the iPhone, iPad, and iPod Touch. Growth; in first nine months 1 bn downloads and followed that up with 5 billion downloads in June 2010. Achieved 10 billion in January 2011
  23. 23. NUMBER OF APPS GROWTH RATE OF APPS
  24. 24. APPS BY TYPE
  25. 25. FINANCE , SAPP, CONFERENCING, ANALYSIS WORD NUMBERS PRESENTATION
  26. 26. Marketing Impact
  27. 27. Communication Channel • Instant and Direct Can be very cost effective - the average response rates for • Interactive mobile campaigns are typically several times higher than those • Personalised achieved through conventional • Perceived as highly innovative direct market media alone. • Offers ‘real time’ campaigns More likely to reach the customer - Mobile messages • Can be well targeted - Coke are more likely to be opened claims that mobile phones are and read then Emails potentially more powerful than TV in reaching its target Can cut through a saturated audience media landscape
  28. 28. Marketing Arena Mobile Advertising 3.3bn 2011 $20.6bn in 2015 ( Gartner) Non Search Advertising $24,000m Growing to $200bn - google
  29. 29. Distribution Channel OR DIRECT
  30. 30. Mobility cost Overhead FT Now delivers 9 variety of mobile Alerts Native app ePaper Twitter RSS Mobile iPhone iPad Podcasts
  31. 31. Payment - eWallet UK - 50,000 readers in 2011 1m transaction made in UK in 2010 50m Android Phones in 2011 with Ewallet Mobile Transaction = $245bn in 2014 42% of users of Smart phones want to pay via them (Intelligent Environment)
  32. 32. Relationship Building Social Network Integration
  33. 33. Consumption Medium Can you Digitise you product ?
  34. 34. Consumption Medium 3D Printing / Fabricators

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