Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
10 Twitter Power Hacks
1. 10 Twitter Power Hacks
Charli Day
www.charlisays.com
@charli_says
2. "On Twitter we get excited if someone follows us. In real life we get really scared and run away."
@mozusa
“Activate your fans, don’t just collect them like baseball cards.”
Jay Baer, Convince & Convert
"When you've got 5 minutes to fill, Twitter is a great way to fill 35 minutes”
@mattcutts
3. 289 million active users
58 million tweets per day
9,100 tweets per second
80% of world leaders tweet
Whoa! Those are big numbers.......
4. 1
POWER YOUR PROFILE
Choose the right Twitter handle
Add the right photo/logo
Take the time to design a custom cover
Add hashtags to your bio
Use searchable keywords
Include your website address
Link to Twitter from your website
5. 2
TWEET PHOTOS
Tweets with images receive:
18% more click throughs
89% more favorites
150% more retweets
6. 3
TWITTER KARMA
53% of users who tweet a brand expect a
response in 1 hour
Users who request retweets get 12 times
more than those who don’t
Always thank users for retweets/favourites
Use the 80/20 rule (interact 80% promote
20%)
7. 4
USE INFLUENCERS
Identify influencers for your brand
Tools such as Klout/Twello/Traackr help
Celebrities tend not to respond
1,000+ followers = an influencer
Don’t spam influencers
Share their content & mention them
Enjoy personal, tailored interaction
9. 6
SCHEDULE TWEETS
10pm EST (7 hrs behind) is the golden hour
Use software like Hootsuite to schedule
Schedule tweets for vacation times
18% can’t access Twitter at work
Brands get 17% more attention on
weekends
Aim for 10+ tweets per day
Twitter is busier during holidays
Repeat Tweets with different images
10. 7
SAY NO TO SPAM
Use the 80/20 rule for your promotions
Check profiles before you follow
Block Twitter users who Tweet spam
Do not purchase Twitter followers
Avoid sending spammy direct messages
Beware of fake celebrity/brand accounts
11. 8
GET PERSONAL
Take the time to know your new followers
Avoid automated responses – be personal
Less is more – be selective about who you follow
Don’t forget your new additions
Build rapport with regular mentions
12. 9
AIM FOR VIRAL
Read About My First Viral Tweet
Check for trending topics
Include trending hashtags
Be creative and on brand
Include photos/shortened links
Friday afternoons are best
Funny beats angry every time
Write great headlines
13. Big brands, celebrities, businesses and
everyday users are all enjoying Twitter…
HAVE FUN!
10HAVE FUN!
14. AND SPEAKING OF HAVING FUN…
My Top 3 Funny Twitter Feeds
@MYSADCAT
@BritProbs1
@clientsfh