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10 Twitter Power Hacks
Charli Day
www.charlisays.com
@charli_says
"On Twitter we get excited if someone follows us. In real life we get really scared and run away."
@mozusa
“Activate your fans, don’t just collect them like baseball cards.”
Jay Baer, Convince & Convert
"When you've got 5 minutes to fill, Twitter is a great way to fill 35 minutes”
@mattcutts
289 million active users
58 million tweets per day
9,100 tweets per second
80% of world leaders tweet
Whoa! Those are big numbers.......
1
POWER YOUR PROFILE
 Choose the right Twitter handle
 Add the right photo/logo
 Take the time to design a custom cover
 Add hashtags to your bio
 Use searchable keywords
 Include your website address
 Link to Twitter from your website
2
TWEET PHOTOS
Tweets with images receive:
 18% more click throughs
 89% more favorites
 150% more retweets
3
TWITTER KARMA
 53% of users who tweet a brand expect a
response in 1 hour
 Users who request retweets get 12 times
more than those who don’t
 Always thank users for retweets/favourites
 Use the 80/20 rule (interact 80% promote
20%)
4
USE INFLUENCERS
 Identify influencers for your brand
 Tools such as Klout/Twello/Traackr help
 Celebrities tend not to respond
 1,000+ followers = an influencer
 Don’t spam influencers
 Share their content & mention them
 Enjoy personal, tailored interaction
5
UNDERSTAND HASHTAGS
#photooftheday
#throwbackthursday
#motivationalmonday
#selfie
#picoftheday
#transformationtuesday
#sundayfunday
#motivationalquotes
#quoteoftheday
#humpday (Wednesdays)
 Join popular conversations
 Gain like minded followers
 Create campaigns for your brand
 Understand it before you use it
 Hashtags get 21% more retweets
 Do not use more than 2 per tweet
 Learn the most popular ones for you
Read Hashtags for Beginners
6
SCHEDULE TWEETS
 10pm EST (7 hrs behind) is the golden hour
 Use software like Hootsuite to schedule
 Schedule tweets for vacation times
 18% can’t access Twitter at work
 Brands get 17% more attention on
weekends
 Aim for 10+ tweets per day
 Twitter is busier during holidays
 Repeat Tweets with different images
7
SAY NO TO SPAM
 Use the 80/20 rule for your promotions
 Check profiles before you follow
 Block Twitter users who Tweet spam
 Do not purchase Twitter followers
 Avoid sending spammy direct messages
 Beware of fake celebrity/brand accounts
8
GET PERSONAL
 Take the time to know your new followers
 Avoid automated responses – be personal
 Less is more – be selective about who you follow
 Don’t forget your new additions
 Build rapport with regular mentions
9
AIM FOR VIRAL
Read About My First Viral Tweet
 Check for trending topics
 Include trending hashtags
 Be creative and on brand
 Include photos/shortened links
 Friday afternoons are best
 Funny beats angry every time
 Write great headlines
Big brands, celebrities, businesses and
everyday users are all enjoying Twitter…
HAVE FUN!
10HAVE FUN!
AND SPEAKING OF HAVING FUN…
My Top 3 Funny Twitter Feeds
@MYSADCAT
@BritProbs1
@clientsfh
Questions
Charli Day
www.charlisays.com
@charli_says

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10 Twitter Power Hacks

  • 1. 10 Twitter Power Hacks Charli Day www.charlisays.com @charli_says
  • 2. "On Twitter we get excited if someone follows us. In real life we get really scared and run away." @mozusa “Activate your fans, don’t just collect them like baseball cards.” Jay Baer, Convince & Convert "When you've got 5 minutes to fill, Twitter is a great way to fill 35 minutes” @mattcutts
  • 3. 289 million active users 58 million tweets per day 9,100 tweets per second 80% of world leaders tweet Whoa! Those are big numbers.......
  • 4. 1 POWER YOUR PROFILE  Choose the right Twitter handle  Add the right photo/logo  Take the time to design a custom cover  Add hashtags to your bio  Use searchable keywords  Include your website address  Link to Twitter from your website
  • 5. 2 TWEET PHOTOS Tweets with images receive:  18% more click throughs  89% more favorites  150% more retweets
  • 6. 3 TWITTER KARMA  53% of users who tweet a brand expect a response in 1 hour  Users who request retweets get 12 times more than those who don’t  Always thank users for retweets/favourites  Use the 80/20 rule (interact 80% promote 20%)
  • 7. 4 USE INFLUENCERS  Identify influencers for your brand  Tools such as Klout/Twello/Traackr help  Celebrities tend not to respond  1,000+ followers = an influencer  Don’t spam influencers  Share their content & mention them  Enjoy personal, tailored interaction
  • 8. 5 UNDERSTAND HASHTAGS #photooftheday #throwbackthursday #motivationalmonday #selfie #picoftheday #transformationtuesday #sundayfunday #motivationalquotes #quoteoftheday #humpday (Wednesdays)  Join popular conversations  Gain like minded followers  Create campaigns for your brand  Understand it before you use it  Hashtags get 21% more retweets  Do not use more than 2 per tweet  Learn the most popular ones for you Read Hashtags for Beginners
  • 9. 6 SCHEDULE TWEETS  10pm EST (7 hrs behind) is the golden hour  Use software like Hootsuite to schedule  Schedule tweets for vacation times  18% can’t access Twitter at work  Brands get 17% more attention on weekends  Aim for 10+ tweets per day  Twitter is busier during holidays  Repeat Tweets with different images
  • 10. 7 SAY NO TO SPAM  Use the 80/20 rule for your promotions  Check profiles before you follow  Block Twitter users who Tweet spam  Do not purchase Twitter followers  Avoid sending spammy direct messages  Beware of fake celebrity/brand accounts
  • 11. 8 GET PERSONAL  Take the time to know your new followers  Avoid automated responses – be personal  Less is more – be selective about who you follow  Don’t forget your new additions  Build rapport with regular mentions
  • 12. 9 AIM FOR VIRAL Read About My First Viral Tweet  Check for trending topics  Include trending hashtags  Be creative and on brand  Include photos/shortened links  Friday afternoons are best  Funny beats angry every time  Write great headlines
  • 13. Big brands, celebrities, businesses and everyday users are all enjoying Twitter… HAVE FUN! 10HAVE FUN!
  • 14. AND SPEAKING OF HAVING FUN… My Top 3 Funny Twitter Feeds @MYSADCAT @BritProbs1 @clientsfh