Cut through the common confusion about Twitter & discover how this social media platform can help grow your small business. Charlie Conard answers common questions about Twitter for business owners, including:
- Getting Your Business started on Twitter
- How do Hashtags work, & Why they are Important?
- Learning to Write an effective Tweet –in under 140 Characters!
- Case Studies: See how Twitter has helped other Small Business Owners Transform
You’ll leave this lecture with a clear understanding of how Twitter works & the ways it can help your small business build sales.
About the Speaker
Charlie Conard, co-founder and principal of Social Go To, specializes in creating social media strategies that grow audiences, increase engagement, and transform prospects into customers. Charlie has worked with brands including L’Oreal, Mount Sinai Medical Center, Continental Airlines, United Way, Publishers Weekly, and KitchenAid.
Select slides with annotation from a seminar presented at the New York Science, Industry, and Business Library Small Business Resource Center (New York Public Library) on 02/09/16.
8. SocialMediaExaminer.com is a great
resource for business owners to many
social media topics over time.
It’s easy to understand.
Mashable.com will keep you up-to-date on
technology, important industry news, and
social media trends.
17. 1 - It’s where the eyeballs are
2 - Direct dialogue with customers & prospects
3 - Social connections influence others!
4 - WOM on steroids
5 - The conversation is happening with or without you
2 - Why Social Media Matters
Your Takeaways
24. 1 - Your prospects are on a journey towards purchase.
2 - Today, more of the sales cycle happens without you.
3 - You must think like the customer.
4 - Different customers have different needs/pain points.
5 - Focus on overall business goals; then plan your marketing.
3 - The Prospect & Customer Journey
Your Takeaways