3. 1 Value & Importance of Searchers
2 Optimising Search Across Multiple Devices
3 Leveraging Search Behaviour to Drive Online Revenue
3
Agenda
4. Searchers are your most valuable shoppers
*Based on analytics data for 200+ retailers 4
11%
higher
3x
greater
6 Min.
longer
Searchers vs.
non-searchers*
$11.09
w/ search
$4.62
w/o search
7
more
Pages Per Visit
5. 5
Importance of Site Search
https://econsultancy.com/reports/ecommerce-platforms-buyers-guide
Site search functionality was
rated as critical by 56% of
companies… just 21% rated
their current solution as good
Why?
They have buying intent
They are in late stage buying
mode
They are loyal
They have come as a result
of a campaign
13. Key Search Reports & Insights
13
Advanced, Real-Time Reporting
Insight into users’ needs
Wide range of controls for
fine tuning
What visitors are looking for,
what they are finding and not
finding
Category-based reporting
30. Recommendation banners that are generated on product pages, and found
30
through organic or paid searches (ads)
Search Term
Retailer’s link to
product page
Retailer’s Product Page
Dynamic Product Banners, which
display based on search results
for search term
31. 31
User-generated SEO that leverages your visitor’s site
search activity
Top SEO Phrases Dynamically created page
Relevant landing
page
3.3% of traffic
150K referrals
10x ROI