YouTube for Real Estate Agents, the how & why to use YouTube for your real estate business. This was presented live in Phoenix, AZ on 12/4/14.

1. YouTube
for
Real Estate Agents
Why & How-To Use YouTube

2. Why Are You Here?

3. Why are you here?
YouTube is the top video destination for home shoppers
online, but most real estate agents aren't capitalizing on
YouTube.
The majority of home shoppers are looking for videos of
homes for sale to view the inside of a home.
And 80% of home shoppers are looking for videos to learn
more about a specific community.
Yet, most real estate agents are not taking advantage of
video and YouTube.

4. THE GOAL
Today… we will learn the How & Why to use YouTube.

5. How do you get visitors to your
website / get to know you?
YOUR
WEBSITE /
BLOG
YouTube
FB
Twitter
Pinterest
Google+
Other social
media
Direct mail
Business
cards

6. Online Visibility - A YouTube Video
Always shows up on page 1 of
google

9. Easy to make video

10. Professional Video

11. YouTube
YouTube is a video-sharing website headquartered in San
Bruno, California. The service was created by three former
PayPal employees in February 2005 and has been owned
by Google since late 2006.
Today:
● YouTube (Why & How)

12. Social Media (YouTube) isn’t going
anywhere
● It’s owned by GOOGLE!
● YouTube has 1 billion users
● 14.4% of Americans use YouTube during
work
● 40% of YouTube visits are from mobile
● The majority of home buyers use YouTube
for home videos

13. YouTube
● 1 billion+ unique monthly viewers
● Over 6 billion hours of video are watched
each month on YouTube—that's almost an
hour for every person on Earth
● 100 hours of video are uploaded to YouTube
every minute
● According to Nielsen, YouTube reaches
more US adults ages 18-34 than any cable
network

14. Benefits of YouTube for You
the Real Estate Agent
1. Show up in the search results (with video)
2. Listings with videos have 403% more
inquiries
3. Grow your following

15. About me
Real Estate Broker from Scottsdale, AZ.
Worked Short Sales hard for 5 years.
Author of Pinnable Real Estate
Tested, tested & tested some more.
I love YouTube for google search results!
Especially for listings

16. Pinnable Real Estate - the book

17. The Challenge - Using YouTube
Are you avoiding social media / internet
marketing? (YouTube)
1. Do you think YouTube is a waste of time?
2. Do you think YouTube is a fad?
3. Do you think YouTube is hard?

18. Web Traffic = More Leads
YouTube is great for marketing listings & a
great tool for online marketing.

19. Shift in Thinking | Commit to Online
Marketing
● Commit to 1-2 social sites
● Commit to your Website
● Commit to always improving your brand

20. Today: Steps Necessary
Overview
1. Preview YouTube
2. Your Channel
3. How to have your videos found
4. Resources to make videos

21. YouTube Basics
Let’s go to YouTube

23. Videos to Share
● Listings
● Area information
● Testimonials
● Educational Information
○ Market updates
○ Area info
○ Your interests

24. Your Channel
● Trailer Video (shows on your channel)
● Playlists
● Use Keywords

25. How to have your videos found
● Promote your videos
○ Your blog
○ Trulia
○ Realtor.com
○ Google+
○ Facebook
○ Pinterest
● Keywords
○ Address
○ Neighborhood name

26. Video Keywords
1. Google the keywords you want
2. Pay attention to the autofill keywords
3. Look and see if there are any videos

27. Address works
#5 is my video

28. Making Videos
Use Photos
● Visual Tours (most common)
● Animoto
● Slidely
● Other movie makers

29. Most Important
When making videos be:
● Memorable
● Eyecatching
● DO IT!

30. Animoto Video

31. Animoto
● Share to Youtube
● Good quality
● Easy to use
● Music is older

32. Slidely Videos (sharing site)
http://slide.
ly/view/04ef4b79abd3c0a15027c73701506a52

33. Slidely
● Social site
● Shareable to all social media
○ Pinterest
○ Google+
○ FB
○ Twitter
● Fun music (younger crowd)

34. Your Blog Cycle
4 Topics for your blog
Ideas: (these could all be video)
1. Real estate in your city
2. Home decor
3. Home Storage
4. Your interests
5. Your community

35. What to do
● Take Photos
● Make Videos
● Share videos
● Use Keywords
● Be engaging - get comments

36. Resources
● Pinnable Real Estate - Amazon.com
● Follow us on Pinterest (Pinterest for real
estate) & (Charlie Allred)
● Follow me on Google+: google.
com/+CharlotteAllred
● If you’re local, join the monthly mastermind
(email me at charlie@srephoenix.com)

37. Local Mastermind
Killer Online Real Estate Agents
● Meet once a month - starts in January
● First meeting Weds January 14th 11:30 am
● Topic: Your Website
○ Must have’s on your website
○ Your website structure
○ Website mistakes
● Roundtable discussion

38. Monthly Topics
● Your Online marketing plan
● Categories for your blog / Keywords
● Best Website Platforms
● Plug ins
● IDX options
● Social Sites: YouTube, Google+, Pinterest

39. Q & A
www.charlieallred.com