Charlotte McLaren proposes a media campaign for her school project that includes a magazine and print advert targeting teenage girls aged 13-15. The magazine, called "STAND UP", would address issues like cyberbullying, internet safety, and the effects of social media. It would feature celebrity endorsement from Demi Lovato and highlight real news stories about cyberbullying to make the topics feel relevant. Charlotte provides examples of magazine covers and posters with a similar style to inspire her own designs. The goal is to educate teenage girls on important internet-related topics through a relatable celebrity-endorsed magazine and advert.

1. My Media Campaign By
Charlotte McLaren.

2. My Initial Idea
My
dvert go targe
i
ea print a s be ng to t aud
creat age tw e be i en
uld li ke to he advant an
d 1 en th teen ce is
e I wo t
hting net. ag
e 9a e a ag
y piec ine highlig inter a m whe s I th ges e gir
For m agaz of the i o ls
m
and a advantag
es an ajor re th nk thi f 13
d p e s
is the can art o inte is th
and d i r fu a f rne e
tur lso je their ti
e. op live s
ard s
is e
I would like to highlight how
employers can look at their web
pages, effects of cyber bullying
and breaking down what a
cyber bully is, benefits such as
keeping in touch etc and
danger of the internet.

3. llying
r-B u s
nk
I thi lts.
ng a g adu
e
yi
bull youn ill
b
r
ybe and his w
y
c ,t
ll be agers fety
C
wi sa
z ine t teen ternet be.
aga s mos in ill
m y m ect ct s of azine w
cu s of at aff r aspe mag
ai n fo hing th ss othe s in my
Th e m somet addre pread
is ill s
t hat ugh I w t of the
o os
Alth hat m
be w I think this will be effective as I
can use news stories such as:
• The Amanda Todd story
• The girl with the fake
‘boyfriend’ Josh
and others that may be in the
news at the moment or in the
past.

4. My Magazine
The name of my magazine will be
‘STAND UP’. I will use Demi Lovato
as my celebrity endorsement
In my magazine I will use
celebrity reference as young
girls look up to certain
celebrities and often listen to
what they say.

5. Drafts.
This is what I
would like my
front cover to
look like however
I would need
somebody to
act out the role
of Demi Lovato.

6. The main focus will be my magazine
however I will also be doing a print
advert using similar techniques and
stories as the magazine.

7. Examples of
similar posters to
mine.