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Model of communication pdf

different models of communication for easy understanding

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Model of communication pdf

  1. 1. Models of Communication Kriztine rosales-­‐viray
  2. 2. Linear Models of Communication Aristotle’s Rhetorics -­‐ Where the first communication model is attributed Key points: Ethos – source credibility Pathos-­‐ understanding audiences Logos-­‐ pertains to message, design and strategy Speaker Speech Audience
  3. 3. Lasswell’s Formula • Key Points: • WHO – Control analysis • SAYS WHAT– Content analysis • IN WHICH CHANNEL– Media or Channel Analysis • TO WHOM– Audience or Receiver analysis • WITH WHAT EFFECT– consequences of message on audiences Who Says What In Which Channel To Whom With What Effect
  4. 4. Shannon and Weaver’s Model of Communication • Key Points: • Existence of noise • Noise can be physical • Noise can also be semantic
  5. 5. Interactive models of communication
  6. 6. Osgood and Schramm’s Circular Model of Communication • Key points: • It rejects the notion that communication is linear • That there is an existence of swapping roles • A person’s personality (cognitive abilities and experiences included) provide him/her the framework for interpretation.
  7. 7. Gerbner’s General Model of Communication • Key Points: • Communication is a process of PERCEPTION-­‐PRODUCTION-­‐PERCEPTION • Perception involves active interpretation • Human Communication process is subjective, selective, variable and unpredictable
  8. 8. Westley and Maclean Model • Key points: • The sender generally derives information from variety of sources and combines it in someway to create a message • The message passes through some kind of gatekeeping before being passed to audience • Feedback from the audience is sometimes addressed to the sender, but in many cases is directed to some other actor who may modify or expand the feedback before transmitting it to the sender
  9. 9. Transactional Models
  10. 10. Dance’s Helical Model • Key Points: • What is communicated now will influence the structure and content of communication later on. • Time is an important element in the communication process
  11. 11. Rogers and Kincaid’s Convergence Model • Key points: • The two dominant components of the model are information and mutual understanding • Information sharing is a cyclical process entailing several cycles of information exchange • Mutual understanding may never be reached or is imperfect
  12. 12. Maletzke’s Model of Mass Communication • Key points: • The most useful general model to guide communication planning • Each part of the communication model may function separately but as a whole, if used wisely, will give a very remarkable product.